ClickDimensions vs Constant Contact

Likelihood to Recommend

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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It’s best suited when you are not in a position with your business, industry or budget to implement a fully integrated and industry-leading CRM and email marketing platform as this is an ideal setup. For example, a fully integrated Hubspot or Salesforce tech stack. For many businesses this type of high cost, sophisticated system is not realistic and in these cases, Constant Contact is superior for managing all email strategies or in our case, just a portion of them. For us, we handle drip content or interest-based remarketing through our CRM but use Constant Contact for all other email strategies because of its ease of use and low cost. It’s also exceptional as a low-cost email database management solution where you can’t daily centralize, protect and maintain (unsubscribes, dead contacts, etc) your email contact database.

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Thomas Pittman

Director of Marketing

Neaman Plastic Surgery and MediSpaHealth, Wellness and Fitness, 11-50 employees

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Feature Rating Comparison

ClickDimensions

Constant Contact

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ClickDimensions

Constant Contact

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ClickDimensions

Constant Contact

Calendaring

Event/webinar marketing

ClickDimensions

Constant Contact

Social sharing and campaigns

Social profile integration

ClickDimensions

Constant Contact

Dashboards

Standard reports

Custom reports

ClickDimensions

Constant Contact

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

ClickDimensions

Constant Contact

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Pros

The nurture campaign builder was great. Easy to use and to follow along with.
The drop and drag editor was easy to use and you could start using it with no training.
I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

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Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

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Verified User

Administrator in Other

Higher Education Company, 501-1000 employees

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Cons

Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
Managing customer preferences and subscriptions felt extremely convoluted
Interfaces generally not intuitive
Reporting was not in the class of competitors
Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

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Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

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Maybe make a bit more intuitive
Have it make suggestions for what you could or should do
More storage room for pics, logos, etc. (without additional cost)
While I think it is user friendly in general, I need a bit more guidance with options and possibilities

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Terri Betts

Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

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Likelihood to Renew

ClickDimensions 9.0

Based on 1 answer

I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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Constant Contact 8.0

Based on 19 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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Usability

ClickDimensions 5.0

Based on 3 answers

I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar

Owner, Consultant

AZ Social Media WizInternet, Myself Only

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Reliability and Availability

No score

No answers yet

No answers on this topic

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Support Rating

ClickDimensions 1.0

Based on 4 answers

You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Alternatives Considered

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.

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Chris Thorne

Commercial Marketing Manager

Horizon DiscoveryBiotechnology, 201-500 employees

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Marketo does all of the same things but at an enterprise level. Marketo is substantially better than Constant Contact but the price tag is very seriously higher ... by a few zeros. The key components of differentiation would be database management and deliverability. I wouldn't say Marketo's editor is any better or worse than Constant Contact.

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James Arnold

Chief Digital Officer (CDO)

Rooster Strategic SolutionsMarketing and Advertising, 11-50 employees

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Scalability

No score

No answers yet

No answers on this topic

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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Return on Investment

Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
Lead scoring helps develop more qualified leads.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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Every month we send out our newsletter, the phone rings and we gain revenue.
For our events, the reminders create signs ups which drive revenue.
Our quarterly ecommerce sales drive store sales and keep us top of mind with our clients.

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Darcy Knapp, MBA

owner

seo web mechanicsMarketing & Advertising, 1-10 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ClickDimensions Editions & Modules

—

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

Edition

Email	$20.00¹
Email Plus	$45.00¹
Pro	$195.00¹

Per Month

Additional Pricing Details

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Rating Summary

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

ClickDimensions

Constant Contact

Likelihood to Recommend