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Top Rated
289 Ratings

Conductor Searchlight

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Top Rated
289 Ratings
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Score 9.1 out of 100
Top Rated
207 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Conductor Searchlight

Conductor is very well suited for keyword research as it has a connection to SEM Rush. They also display content opportunites in a very easy to read way. For example, our content writers, who are not SEO experts, are able to go into Conductor, type in websites or terms that they think they would like to write an article about. The platform provide easy to read and understand contnet recommendaitons like what could be written to answer a People Also Ask question.
Stephanie Casajuana | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Steve Gandola | TrustRadius Reviewer

Feature Rating Comparison

SEO

Conductor Searchlight
8.6
ion, by Rock Content (formerly from ScribbleLive)
Keyword analysis
Conductor Searchlight
9.7
ion, by Rock Content (formerly from ScribbleLive)
Backlink management
Conductor Searchlight
7.0
ion, by Rock Content (formerly from ScribbleLive)
SERP ranking tracking
Conductor Searchlight
9.2
ion, by Rock Content (formerly from ScribbleLive)
Page grader
Conductor Searchlight
8.9
ion, by Rock Content (formerly from ScribbleLive)
Competitive analysis
Conductor Searchlight
9.2
ion, by Rock Content (formerly from ScribbleLive)
Site audit / diagnostics
Conductor Searchlight
9.0
ion, by Rock Content (formerly from ScribbleLive)
Site recommendations
Conductor Searchlight
8.9
ion, by Rock Content (formerly from ScribbleLive)
Task management
Conductor Searchlight
6.8
ion, by Rock Content (formerly from ScribbleLive)

SEO Channels

Conductor Searchlight
8.2
ion, by Rock Content (formerly from ScribbleLive)
Local SEO
Conductor Searchlight
8.7
ion, by Rock Content (formerly from ScribbleLive)
Social SEO
Conductor Searchlight
5.6
ion, by Rock Content (formerly from ScribbleLive)
Mobile SEO
Conductor Searchlight
9.4
ion, by Rock Content (formerly from ScribbleLive)
Global SEO
Conductor Searchlight
9.0
ion, by Rock Content (formerly from ScribbleLive)

SEO Platform & Account Management

Conductor Searchlight
9.2
ion, by Rock Content (formerly from ScribbleLive)
Multi-domain support
Conductor Searchlight
9.2
ion, by Rock Content (formerly from ScribbleLive)
Integration with web analytics tools
Conductor Searchlight
9.2
ion, by Rock Content (formerly from ScribbleLive)

Content Creation

Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.3
Ideation
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content collaboration
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.0

Content Publishing

Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content hub
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.5
Forms / Gated content
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.7
Embedded CTAs
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
8.4
Content distribution
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.3
Content promotion
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
8.2
Content automation
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
6.1

Content Reporting & Analytics

Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
6.9
Audience profiling and targeting
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
6.9
Closed-loop tracking and reporting
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.1
Content performance analytics
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
7.0
Campaign optimization dashboard
Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
6.4

Pros

Conductor Searchlight

  • Professional services teams that are on top of their tech skills and can apply that to help us problem solve technical and strategic problems. For example, URL inventories and SEO evaluations per page for large and cumbersome websites.
  • Searchlight lets me understand how my products and services compare to competitors (some I know and some that aren't even on my radar) so I can make decisions about to make sure my content shows up where I think it should.
  • Conversely, it also shows me where my content shows up that I didn't expect or plan for. Sometimes this a great learning for business users that drives new content or concepts to build on success.
  • While monitoring the health of my website is not a key function of the platform, it does give me just enough clues (like broken links or poor page performance) to ask questions about development etc.
  • Conductor has been excellent partners in training a wide range of business users and providing proof of strategic value of the platform's performance and impact.
Amy Kolzow | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The Ion support team - both during implementation and as we've been building experiences - has been exemplary. They are always available, engaged and enthusiastic.
  • One aspect of the platform that we've loved from the beginning is the customized design template that is built into the platform. Our in-house designer particularly loves this feature as it saves her hours of time when it comes to designing individual assets. She can go in and add polish and style without having to start from scratch every time.
  • The metrics are also incredible. You can really examine and analyze them from several different angles. Automation, Content and our business lines each view the metrics from a different perspective so this has been an especially helpful feature.
Taylor Bornstein | TrustRadius Reviewer

Cons

Conductor Searchlight

  • Site Analysis. Conductor Searchlight uses DeepCrawl for its site analysis. While this is a powerful tool that helps me know everything wrong with my website like - no titles, short descriptions, no Alt tags, etc - the amount of information can be overwhelming. Initially, I had thousands of errors I was trying to fix using DeepCrawl - it was difficult to know what I had corrected and what still needed to be corrected without doing another crawl. It would be helpful if there was a way to check off things that had been fixed as I was working through the list.
  • Conductor does a great job training. First, they introduced me to Searchlight and walked me through everything, and helped me create workspaces and set up reports. Then we moved on to the site analysis with DeepCrawl. Because I had so much work to do from the site analysis it was a while before I got back into Searchlight. I had forgotten much of the training by that point. But the team is helping me get back into the flow of things again. They are great like that!
Misty McMillan | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
Aubyn Scolnick | TrustRadius Reviewer

Likelihood to Renew

Conductor Searchlight

Conductor Searchlight 9.1
Based on 7 answers
Conductor is part of the SEO process we have at the company, it's crucial for us to continue working them to solve our day to day SEO challenges.
Alex Grosu | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.1
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

Conductor Searchlight

Conductor Searchlight 9.9
Based on 147 answers
Searchlight is incredibly user-friendly and easy to use. Coming from someone who doesn't have much time in my day to be learning new systems, Conductor is very usable. The InsightStream helps me get a quick look at how we're doing and any major events that have an effect on our web performance. I usually log in first thing every morning just to do a temperature check to see how we're doing. As far as workspaces, this is the main function I use and I love them! They update within the workspace so each week and I get automated reports.
Kelsey Magilton | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Support Rating

Conductor Searchlight

Conductor Searchlight 9.8
Based on 169 answers
We have an absolutely fantastic account team. They are always ready to step in and help us pull information or help us figure something out. The two year-end recap meetings I've been in with our account team have always provided me with some new piece of knowledge that I didn't have previously. I think we're lucky here to have a superuser of the platform owning our relationship with the Conductor team, but there is always a way to make the information from the platform understandable to all different levels of SEO knowledge
Jennifer Rodgers | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Implementation Rating

Conductor Searchlight

Conductor Searchlight 9.2
Based on 4 answers
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
Chris Hall | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

Conductor Searchlight

Of all the platforms we evaluated, Conductor stood out head-and-shoulders above the rest. Their product catalog provides exactly what we need (and more), and their customer support team is second to none. I've worked with Conductor Searchlight in two previous roles as well (the first by discovery, the second by my own recommendation); both organizations saw a dramatic increase in online properties' presence from an SEO approach; organic traffic increased substantially, along with gaining a plethora of insights that were an absolute necessity.
Brian Crum | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we built during that demo time (15 days) was well-received internally, pushing things forward toward purchase
Jesse Bond | TrustRadius Reviewer

Scalability

Conductor Searchlight

Conductor Searchlight 9.0
Based on 1 answer
No answer on this topic is available.

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

Conductor Searchlight

  • When creating VersaDesk's Office Fitness product page we applied these best practices. The results have been this page having the largest increase in traffic of all our product pages and has seen a 163% increase in traffic since January 2019. Additionally all sales from our office fitness products have made up 23% of sales YTD, essentially increasing our revenue by the percent as well.
Rachael R. Galloway | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
  • We've diversified our offerings to clients and have an extra component that separates us from competition
  • We as a team have become more digital savvy
Rachel McIntyre | TrustRadius Reviewer

Screenshots

Pricing Details

Conductor Searchlight

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Conductor Searchlight Editions & Modules

Additional Pricing Details

ion, by Rock Content (formerly from ScribbleLive)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500*

* per customer

ion, by Rock Content (formerly from ScribbleLive) Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

Conductor Searchlight
9.6
ion, by Rock Content (formerly from ScribbleLive)
7.6

Likelihood to Renew

Conductor Searchlight
9.1
ion, by Rock Content (formerly from ScribbleLive)
7.1

Usability

Conductor Searchlight
9.9
ion, by Rock Content (formerly from ScribbleLive)
7.4

Reliability and Availability

Conductor Searchlight
10.0
ion, by Rock Content (formerly from ScribbleLive)

Performance

Conductor Searchlight
7.0
ion, by Rock Content (formerly from ScribbleLive)

Support Rating

Conductor Searchlight
9.8
ion, by Rock Content (formerly from ScribbleLive)
10.0

In-Person Training

Conductor Searchlight
10.0
ion, by Rock Content (formerly from ScribbleLive)

Online Training

Conductor Searchlight
ion, by Rock Content (formerly from ScribbleLive)
8.0

Implementation Rating

Conductor Searchlight
9.2
ion, by Rock Content (formerly from ScribbleLive)
10.0

Scalability

Conductor Searchlight
9.0
ion, by Rock Content (formerly from ScribbleLive)
8.0

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