Constant Contact vs Drupal

• We are a huge fan of the numerous templates that may be used for designing emails.
• Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
• The metrics and data gathered from email campaigns is very detailed and helpful.

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• Drupal is great at managing any amount of content, and any type of content. Its flexibility and customizability are two of its greatest strengths.
• Drupal isn't just a CMS, Drupal lets you build the CMS that website editors will be using. Its backend customization and admin features are awesome and are being expanded by the community all the time.
• There are thousands of contributed modules and themes freely available. Not only is Drupal open source, but all the best modules and themes people have built are available for free as well!
• Drupal's community is big, prolific, and welcoming. Not only can you use other's community contributions, but the community is always happy to help others building their own Drupal sites or custom modules and themes for the rest of the community. If you ever get stuck, the forums or Drupal Slack are incredible resources for assistance.

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• This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
• I really don't have any dislikes with the software now that I am familiar with the product.

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• Drupal is complex, it will take time and expertise to shape it into the tool you need it to be for your use case. WordPress can be installed and is ready to go for blogging out-of-the-box, but Drupal will need more setup up front to build out the functionality needed.
• Finding strong Drupal expertise can be challenging for companies. Although the developer community is over a million strong, there are still few companies that truly have an expert Drupal developer on staff.
• Drupal can be overkill for small websites with just a few pages or limited functionality. Many new flat file responsive tools can do well to build a basic brochure site without the overhead of a CMS like Drupal.
• Security is an ongoing struggle for all users of opensource CMS solutions. If you choose Drupal for your website, you will need a plan for security updates to ensure you are one step ahead of the hackers.

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• Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
• Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
• The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
• The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
• Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.

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• The Development with Drupal sped up our web development time dramatically. Most of the features that we would have to custom code otherwise are already available in Drupal out of the box or in form of modules.
• The security of websites we build improved significantly.
• Thanks to Drupal's great community there is always someone who can answer our questions or help to solve a technical problem we may face during the implementation of our projects.

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