Constant Contact vs. Drupal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Drupal
Score 8.2 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Pricing
Constant ContactDrupal
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Offerings
Pricing Offerings
Constant ContactDrupal
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Features
Constant ContactDrupal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
117 Ratings
2% below category average
Drupal
-
Ratings
WYSIWYG email editor8.1100 Ratings00 Ratings
Dynamic content7.9101 Ratings00 Ratings
Ability to test dynamic content8.482 Ratings00 Ratings
Landing pages8.075 Ratings00 Ratings
A/B testing7.171 Ratings00 Ratings
Mobile optimization8.586 Ratings00 Ratings
Email deliverability reporting9.0113 Ratings00 Ratings
List management8.3115 Ratings00 Ratings
Triggered drip sequences7.259 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.0
114 Ratings
3% above category average
Drupal
-
Ratings
Dashboards8.388 Ratings00 Ratings
Standard reports8.3112 Ratings00 Ratings
Custom reports7.458 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.1
66 Ratings
4% below category average
Drupal
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check8.053 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.265 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Constant Contact
-
Ratings
Drupal
10.0
65 Ratings
22% above category average
Role-based user permissions00 Ratings10.065 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact
-
Ratings
Drupal
9.5
62 Ratings
21% above category average
API00 Ratings9.158 Ratings
Internationalization / multi-language00 Ratings10.053 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Constant Contact
-
Ratings
Drupal
9.4
68 Ratings
21% above category average
WYSIWYG editor00 Ratings9.161 Ratings
Code quality / cleanliness00 Ratings9.166 Ratings
Admin section00 Ratings9.568 Ratings
Page templates00 Ratings9.567 Ratings
Library of website themes00 Ratings8.758 Ratings
Mobile optimization / responsive design00 Ratings10.063 Ratings
Publishing workflow00 Ratings9.167 Ratings
Form generator00 Ratings10.063 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Constant Contact
-
Ratings
Drupal
9.5
67 Ratings
26% above category average
Content taxonomy00 Ratings10.063 Ratings
SEO support00 Ratings10.062 Ratings
Bulk management00 Ratings10.059 Ratings
Availability / breadth of extensions00 Ratings8.761 Ratings
Community / comment management00 Ratings9.161 Ratings
Best Alternatives
Constant ContactDrupal
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactDrupal
Likelihood to Recommend
8.0
(132 ratings)
10.0
(77 ratings)
Likelihood to Renew
9.8
(23 ratings)
8.2
(18 ratings)
Usability
9.0
(10 ratings)
10.0
(9 ratings)
Availability
9.0
(2 ratings)
9.7
(3 ratings)
Performance
10.0
(2 ratings)
8.9
(2 ratings)
Support Rating
10.0
(9 ratings)
5.0
(4 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
10.0
(1 ratings)
6.0
(2 ratings)
Implementation Rating
10.0
(5 ratings)
5.1
(4 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
8.0
(2 ratings)
User Testimonials
Constant ContactDrupal
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
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Drupal.org
Well, I'm definitely biased, I've been working with Drupal for 12+ years, and I can say it's appropriate for any size/scale of a project, whether it's a small catalog website or a huge corporation. If I want to dial it down to a specific use case, Drupal is best what most customers/clients that have high-security standards, and need to have extensive editorial experience and control over their website's architecture. Due to its core design, Drupal can connect with each part of its own and any external third-party resources quite easily. For a less-suited scenario, I might say that if you don't have enough budget to get proper work done, sometimes just using WordPress with a pre-designed theme might sound better to you, but if you have the budget and the time, always go with Drupal
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Drupal.org
  • Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
  • Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
  • Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
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Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
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Drupal.org
  • Security and new release notifications are a hassle as they happen too often
  • Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
  • Steep learning curve, but worth it
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Drupal.org
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Drupal.org
It's a great CMS platform and there are a ton of plugins to add some serious functionality, but the security updates are too complex to implement and considering the complexity of the platform, security updates are a must. I don't want my site breached because they make it too difficult to keep it up to date.
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
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Drupal.org
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Drupal.org
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Drupal.org
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
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In-Person Training
Constant Contact
No answers on this topic
Drupal.org
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
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Online Training
Constant Contact
No answers on this topic
Drupal.org
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Drupal.org
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
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Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Drupal.org
Drupal is community-backed making it more accessible and growing at a faster rate than Sitefinity which is a proprietary product built on .NET. Drupal is PHP-based using some but not all Symphony codebase. Updates for Drupal are frequent and so are feature adds.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Drupal.org
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
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Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
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Drupal.org
  • Drupal has allowed us to build up a library of code and base sites we can reuse to save time which has increased our efficiency and thus had a positive financial impact.
  • Drupal has allowed us to take on projects we otherwise would not have been able to, having a further impact.
  • Drupal has allowed us to build great solutions for our clients which give them an excellent ROI.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.