What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 3 reviews and ratings
Feature Set Ratings
- Experiture Marketing Platform ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%

9.8
Experiture
98%
Experiture Marketing Platform ranks higher in 8/9 features
Experiture Marketing Platform ranks higher in 8/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

9.8
98%
3 Ratings
Dynamic content

6.3
63%
5 Ratings

9.9
99%
3 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

9.8
98%
3 Ratings
Landing pages

10.0
100%
1 Rating

9.9
99%
3 Ratings
A/B testing

7.0
70%
4 Ratings

10.0
100%
3 Ratings
Mobile optimization

7.5
75%
5 Ratings

9.8
98%
3 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

9.9
99%
6 Ratings
List management

7.5
75%
5 Ratings

9.0
90%
2 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

10.0
100%
1 Rating
Reporting & Analytics

7.0
Cordial
70%

9.6
Experiture
96%
Experiture Marketing Platform ranks higher in 3/3 features
Experiture Marketing Platform ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

9.9
99%
2 Ratings
Standard reports

6.5
65%
5 Ratings

9.9
99%
2 Ratings
Custom reports

6.0
60%
5 Ratings

9.1
91%
1 Rating
Lead Management

Cordial
Feature Set Not Supported
N/A

9.9
Experiture
99%
Experiture Marketing Platform ranks higher in 4/4 features
Experiture Marketing Platform ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

9.9
99%
2 Ratings
Lead scoring and grading

N/A
0 Ratings

9.9
99%
2 Ratings
Data quality management

N/A
0 Ratings

9.9
99%
3 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

9.9
99%
3 Ratings
Campaign Management

Cordial
Feature Set Not Supported
N/A

9.3
Experiture
93%
Experiture Marketing Platform ranks higher in 2/2 features
Experiture Marketing Platform ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

9.5
95%
2 Ratings
Event/webinar marketing

N/A
0 Ratings

9.0
90%
2 Ratings
Social Media Marketing

Cordial
Feature Set Not Supported
N/A

9.0
Experiture
90%
Experiture Marketing Platform ranks higher in 2/2 features
Experiture Marketing Platform ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

9.9
99%
2 Ratings
Social profile integration

N/A
0 Ratings

8.2
82%
1 Rating
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A

8.2
Experiture
82%
Experiture Marketing Platform ranks higher in 4/4 features
Experiture Marketing Platform ranks higher in 4/4 features
API

N/A
0 Ratings

7.3
73%
1 Rating
Role-based workflow & approvals

N/A
0 Ratings

8.2
82%
1 Rating
Customizability

N/A
0 Ratings

10.0
100%
3 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

7.3
73%
1 Rating
Attribute Ratings
- Experiture Marketing Platform is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

10.0
Experiture
100%
3 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings

10.0
Experiture
100%
3 Ratings
Usability

Cordial
N/A
0 Ratings

9.1
Experiture
91%
1 Rating
Online Training

Cordial
N/A
0 Ratings

9.1
Experiture
91%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Experiture
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Managing Partner
stevedalbertconsultingLegal Services, 1-10 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Experiture
- We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Partner
GPS GroupMarketing and Advertising, 1-10 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesExperiture
- Very difficult to assess additional room for improvement, as we are early in our experience.
Managing Partner
stevedalbertconsultingLegal Services, 1-10 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Experiture
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$895 per month
Experiture Editions & Modules
Edition
Professional | $8951 |
---|---|
Premium | $1,2951 |
Enterprise | $1,9951 |
- per month
Additional Pricing Details
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Experiture
Experiture 10.0
Based on 3 answers
Because they deliver! If Experiture promises they can create or design something, consider it done.
Partner
GPS GroupMarketing and Advertising, 1-10 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
Experiture
Experiture 9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Partner
GPS GroupMarketing and Advertising, 1-10 employees
Online Training
Cordial
No score
No answers yet
No answers on this topic
Experiture
Experiture 9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Partner
GPS GroupMarketing and Advertising, 1-10 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesExperiture
Precision, recall, efficiency, follow through
PRINCIPAL
Capgemini ConsultingManagement Consulting, 10,001+ employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Experiture
- Extremely fast lead conversion
- Very high ROI
PRINCIPAL
Capgemini ConsultingManagement Consulting, 10,001+ employees