Cordial vs Experiture

What users are saying about

Score 6 out of 10

Based on 7 reviews and ratings

Score 10 out of 10

Based on 3 reviews and ratings

Feature Set Ratings

Experiture Marketing Platform ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%

9.8

Experiture

98%

Experiture Marketing Platform ranks higher in 8/9 features

WYSIWYG email editor

4.0

40%

4 Ratings

9.8

98%

3 Ratings

Dynamic content

6.3

63%

5 Ratings

9.9

99%

3 Ratings

Ability to test dynamic content

6.8

68%

5 Ratings

9.8

98%

3 Ratings

Landing pages

10.0

100%

1 Rating

9.9

99%

3 Ratings

A/B testing

7.0

70%

4 Ratings

10.0

100%

3 Ratings

Mobile optimization

7.5

75%

5 Ratings

9.8

98%

3 Ratings

Email deliverability reporting

8.4

84%

8 Ratings

9.9

99%

6 Ratings

List management

7.5

75%

5 Ratings

9.0

90%

2 Ratings

Triggered drip sequences

9.3

93%

4 Ratings

10.0

100%

1 Rating

Reporting & Analytics

7.0

Cordial

70%

9.6

Experiture

96%

Experiture Marketing Platform ranks higher in 3/3 features

Dashboards

8.5

85%

5 Ratings

9.9

99%

2 Ratings

Standard reports

6.5

65%

5 Ratings

9.9

99%

2 Ratings

Custom reports

6.0

60%

5 Ratings

9.1

91%

1 Rating

Lead Management

Cordial

Feature Set Not Supported

N/A

9.9

Experiture

99%

Experiture Marketing Platform ranks higher in 4/4 features

Lead nurturing

N/A

0 Ratings

9.9

99%

2 Ratings

Lead scoring and grading

N/A

0 Ratings

9.9

99%

2 Ratings

Data quality management

N/A

0 Ratings

9.9

99%

3 Ratings

Automated sales alerts and tasks

N/A

0 Ratings

9.9

99%

3 Ratings

Campaign Management

Cordial

Feature Set Not Supported

N/A

9.3

Experiture

93%

Experiture Marketing Platform ranks higher in 2/2 features

Calendaring

N/A

0 Ratings

9.5

95%

2 Ratings

Event/webinar marketing

N/A

0 Ratings

9.0

90%

2 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported

N/A

9.0

Experiture

90%

Experiture Marketing Platform ranks higher in 2/2 features

Social sharing and campaigns

N/A

0 Ratings

9.9

99%

2 Ratings

Social profile integration

N/A

0 Ratings

8.2

82%

1 Rating

Platform & Infrastructure

Cordial

Feature Set Not Supported

N/A

8.2

Experiture

82%

Experiture Marketing Platform ranks higher in 4/4 features

API

N/A

0 Ratings

7.3

73%

1 Rating

Role-based workflow & approvals

N/A

0 Ratings

8.2

82%

1 Rating

Customizability

N/A

0 Ratings

10.0

100%

3 Ratings

Integration with Microsoft Dynamics CRM

N/A

0 Ratings

7.3

73%

1 Rating

Attribute Ratings

Experiture Marketing Platform is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%

5 Ratings

10.0

Experiture

100%

3 Ratings

Likelihood to Renew

Cordial

N/A

0 Ratings

10.0

Experiture

100%

3 Ratings

Usability

Cordial

N/A

0 Ratings

9.1

Experiture

91%

1 Rating

Online Training

Cordial

N/A

0 Ratings

9.1

Experiture

91%

1 Rating

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

Read full review

Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

View all 5 answers on this topic

We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!

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Thomas Pierson

Partner

GPS GroupMarketing and Advertising, 1-10 employees

View all 3 answers on this topic

Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

View all 5 answers on this topic