What users are saying about
7 Ratings
3 Ratings
7 Ratings
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Score 7.9 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Experiture

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Steve Albert | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Experiture
9.8
WYSIWYG email editor
Cordial
4.0
Experiture
9.8
Dynamic content
Cordial
6.3
Experiture
9.9
Ability to test dynamic content
Cordial
6.8
Experiture
9.8
Landing pages
Cordial
10.0
Experiture
9.9
A/B testing
Cordial
7.0
Experiture
10.0
Mobile optimization
Cordial
7.5
Experiture
9.8
Email deliverability reporting
Cordial
8.4
Experiture
9.9
List management
Cordial
7.5
Experiture
9.0
Triggered drip sequences
Cordial
9.3
Experiture
10.0

Reporting & Analytics

Cordial
7.0
Experiture
9.6
Dashboards
Cordial
8.5
Experiture
9.9
Standard reports
Cordial
6.5
Experiture
9.9
Custom reports
Cordial
6.0
Experiture
9.1

Lead Management

Cordial
Experiture
9.9
Lead nurturing
Cordial
Experiture
9.9
Lead scoring and grading
Cordial
Experiture
9.9
Data quality management
Cordial
Experiture
9.9
Automated sales alerts and tasks
Cordial
Experiture
9.9

Campaign Management

Cordial
Experiture
9.3
Calendaring
Cordial
Experiture
9.5
Event/webinar marketing
Cordial
Experiture
9.0

Social Media Marketing

Cordial
Experiture
9.0
Social sharing and campaigns
Cordial
Experiture
9.9
Social profile integration
Cordial
Experiture
8.2

Platform & Infrastructure

Cordial
Experiture
8.2
API
Cordial
Experiture
7.3
Role-based workflow & approvals
Cordial
Experiture
8.2
Customizability
Cordial
Experiture
10.0
Integration with Microsoft Dynamics CRM
Cordial
Experiture
7.3

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Experiture

  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Thomas Pierson | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Experiture

  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Experiture

Experiture 10.0
Based on 3 answers
Because they deliver! If Experiture promises they can create or design something, consider it done.
Thomas Pierson | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Experiture

Experiture 9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson | TrustRadius Reviewer

Online Training

Cordial

No score
No answers yet
No answers on this topic

Experiture

Experiture 9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Experiture

Precision, recall, efficiency, follow through
John D'Antonio | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Experiture

  • Extremely fast lead conversion
  • Very high ROI
John D'Antonio | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Experiture

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Experiture Editions & Modules

Edition
Professional$8951
Premium$1,2951
Enterprise$1,9951
  1. per month
Additional Pricing Details
See www.experiture.com for custom pricing.

Rating Summary

Likelihood to Recommend

Cordial
8.0
Experiture
10.0

Likelihood to Renew

Cordial
Experiture
10.0

Usability

Cordial
Experiture
9.1

Online Training

Cordial
Experiture
9.1

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