Cordial vs Experiture

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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It should be appealing to organizations seeking fast and broad adoption throughout their organizations.

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Steve Albert

Managing Partner

stevedalbertconsultingLegal Services, 1-10 employees

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Feature Rating Comparison

Cordial

Experiture

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Experiture

Dashboards

Standard reports

Custom reports

Cordial

Experiture

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Cordial

Experiture

Calendaring

Event/webinar marketing

Cordial

Experiture

Social sharing and campaigns

Social profile integration

Cordial

Experiture

API

Role-based workflow & approvals

Customizability

Integration with Microsoft Dynamics CRM

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!

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Thomas Pierson

Partner

GPS GroupMarketing and Advertising, 1-10 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Very difficult to assess additional room for improvement, as we are early in our experience.

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Steve Albert

Managing Partner

stevedalbertconsultingLegal Services, 1-10 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Experiture 10.0

Based on 3 answers

Because they deliver! If Experiture promises they can create or design something, consider it done.

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Thomas Pierson

Partner

GPS GroupMarketing and Advertising, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

Experiture 9.1

Based on 1 answer

Platform is easy, powerful and very effective in driving new business opportunities!

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Thomas Pierson

Partner

GPS GroupMarketing and Advertising, 1-10 employees

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Online Training

No score

No answers yet

No answers on this topic

Experiture 9.1

Based on 1 answer

Sales and training support is excellent! Tom, The GPS Group

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Thomas Pierson

Partner

GPS GroupMarketing and Advertising, 1-10 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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Precision, recall, efficiency, follow through

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John D'Antonio

PRINCIPAL

Capgemini ConsultingManagement Consulting, 10,001+ employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Extremely fast lead conversion
Very high ROI

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John D'Antonio

PRINCIPAL

Capgemini ConsultingManagement Consulting, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Cordial Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Experiture Editions & Modules

Edition

Professional	$895¹
Premium	$1,295¹
Enterprise	$1,995¹

per month

Additional Pricing Details

See www.experiture.com for custom pricing.

Rating Summary

Cordial

Experiture

Cordial

Experiture

Cordial

Experiture

Cordial

Experiture

Likelihood to Recommend

Cordial

Experiture

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

API

Role-based workflow & approvals

Customizability

Integration with Microsoft Dynamics CRM

Pros

Cordial

Experiture

Cons

Cordial

Experiture

Likelihood to Renew

Cordial

Experiture

Usability

Cordial

Experiture

Online Training

Cordial

Experiture

Alternatives Considered

Cordial

Experiture

Return on Investment

Cordial

Experiture

Screenshots

Cordial

Experiture

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Cordial Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Experiture Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison