TrustRadius

Cordial vs. Experiture Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Pricing
CordialExperiture Marketing Platform
Editions & Modules
No answers on this topic
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Offerings
Pricing Offerings
CordialExperiture
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CordialExperiture Marketing Platform
Top Pros
Top Cons
Features
CordialExperiture Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
9% below category average
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
WYSIWYG email editor4.04 Ratings9.83 Ratings
Dynamic content6.35 Ratings9.93 Ratings
Ability to test dynamic content6.85 Ratings9.83 Ratings
Landing pages10.01 Ratings9.93 Ratings
A/B testing7.04 Ratings10.03 Ratings
Mobile optimization7.55 Ratings9.83 Ratings
Email deliverability reporting8.44 Ratings9.93 Ratings
List management7.55 Ratings9.02 Ratings
Triggered drip sequences9.34 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
Dashboards8.55 Ratings9.92 Ratings
Standard reports6.55 Ratings9.92 Ratings
Custom reports6.05 Ratings9.11 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
Lead nurturing automation00 Ratings9.92 Ratings
Lead scoring and grading00 Ratings9.92 Ratings
Data quality management00 Ratings9.93 Ratings
Automated sales alerts and tasks00 Ratings9.93 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cordial
-
Ratings
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
Calendaring00 Ratings9.52 Ratings
Event/webinar marketing00 Ratings9.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cordial
-
Ratings
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
Social sharing and campaigns00 Ratings9.92 Ratings
Social profile integration00 Ratings8.21 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
API00 Ratings7.31 Ratings
Role-based workflow & approvals00 Ratings8.21 Ratings
Customizability00 Ratings10.03 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Best Alternatives
CordialExperiture Marketing Platform
Small Businesses
ReachMail
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Score 10.0 out of 10
Kentico Xperience
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Score 7.1 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Kentico Xperience
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All AlternativesView all alternativesView all alternatives
User Ratings
CordialExperiture Marketing Platform
Likelihood to Recommend
6.0
(5 ratings)
10.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
CordialExperiture Marketing Platform
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer
Berlynn Pierce
CRM & Email Marketing
Read full review
Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
SA
Steve Albert
Managing Partner
Read full review
Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer
Nichole Aramapakul
Creative Marketing Director
Read full review
Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Thomas Pierson | TrustRadius Reviewer
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Verified User
Anonymous
Read full review
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
SA
Steve Albert
Managing Partner
Read full review
Likelihood to Renew
Cordial
No answers on this topic
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
Thomas Pierson | TrustRadius Reviewer
Read full review
Usability
Cordial
No answers on this topic
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson | TrustRadius Reviewer
Read full review
Online Training
Cordial
No answers on this topic
Indros Group
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson | TrustRadius Reviewer
Read full review
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Verified User
Anonymous
Read full review
Indros Group
Precision, recall, efficiency, follow through
John D'Antonio | TrustRadius Reviewer
Read full review
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer
Mohammed Anzil
Founder and Chief Editor
Read full review
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
John D'Antonio | TrustRadius Reviewer
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.