7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match
İrem Yılmaz | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Insider Growth Management Platform (GMP)
WYSIWYG email editor
Cordial
4.0
Insider Growth Management Platform (GMP)
Dynamic content
Cordial
6.3
Insider Growth Management Platform (GMP)
Ability to test dynamic content
Cordial
6.8
Insider Growth Management Platform (GMP)
Landing pages
Cordial
10.0
Insider Growth Management Platform (GMP)
A/B testing
Cordial
7.0
Insider Growth Management Platform (GMP)
Mobile optimization
Cordial
7.5
Insider Growth Management Platform (GMP)
Email deliverability reporting
Cordial
8.4
Insider Growth Management Platform (GMP)
List management
Cordial
7.5
Insider Growth Management Platform (GMP)
Triggered drip sequences
Cordial
9.3
Insider Growth Management Platform (GMP)

Reporting & Analytics

Cordial
7.0
Insider Growth Management Platform (GMP)
Dashboards
Cordial
8.5
Insider Growth Management Platform (GMP)
Standard reports
Cordial
6.5
Insider Growth Management Platform (GMP)
Custom reports
Cordial
6.0
Insider Growth Management Platform (GMP)

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
İrem Yılmaz | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Additional targeting options would potentially improve this product.
İrem Yılmaz | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
İrem Yılmaz | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Knowing your customers better with A/B Tests
  • Testing big changes in advance and getting the chance of taking action on it
İrem Yılmaz | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Insider Growth Management Platform (GMP)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
Insider Growth Management Platform (GMP)
8.0

Add comparison