Cordial vs Insider Growth Management Platform (GMP)

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Feature Rating Comparison

Cordial

Insider Growth Management Platform (GMP)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Insider Growth Management Platform (GMP)

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Additional targeting options would potentially improve this product.

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Knowing your customers better with A/B Tests
Testing big changes in advance and getting the chance of taking action on it

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

Cordial

Insider Growth Management Platform (GMP)

Cordial vs Insider Growth Management Platform (GMP)

Cordial

Insider Growth Management Platform (GMP)

Feature Rating Comparison

Email & Online Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Reporting & Analytics

Dashboards

Standard reports

Custom reports

Pros

Cons

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

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