7 Ratings
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Score 7.9 out of 100
26 Ratings
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Score 7 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Kenshoo (formerly Kenshoo Infinity Suite)
WYSIWYG email editor
Cordial
4.0
Kenshoo (formerly Kenshoo Infinity Suite)
Dynamic content
Cordial
6.3
Kenshoo (formerly Kenshoo Infinity Suite)
Ability to test dynamic content
Cordial
6.8
Kenshoo (formerly Kenshoo Infinity Suite)
Landing pages
Cordial
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
A/B testing
Cordial
7.0
Kenshoo (formerly Kenshoo Infinity Suite)
Mobile optimization
Cordial
7.5
Kenshoo (formerly Kenshoo Infinity Suite)
Email deliverability reporting
Cordial
8.4
Kenshoo (formerly Kenshoo Infinity Suite)
List management
Cordial
7.5
Kenshoo (formerly Kenshoo Infinity Suite)
Triggered drip sequences
Cordial
9.3
Kenshoo (formerly Kenshoo Infinity Suite)

Reporting & Analytics

Cordial
7.0
Kenshoo (formerly Kenshoo Infinity Suite)
Dashboards
Cordial
8.5
Kenshoo (formerly Kenshoo Infinity Suite)
Standard reports
Cordial
6.5
Kenshoo (formerly Kenshoo Infinity Suite)
Custom reports
Cordial
6.0
Kenshoo (formerly Kenshoo Infinity Suite)

Ad Network Integration

Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
6.1
Data Transfer
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
DSP integration
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
5.2

Ad Campaigns

Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Ad campaign creation
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad deployment
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Display advertising
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad display and retargeting segmentation
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Sequence targeting
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad dashboards
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad performance reports
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad conversion tracking
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad attribution reporting
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Cross-channel ad management
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad forecasting and optimization
Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kenshoo (formerly Kenshoo Infinity Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Cordial
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Likelihood to Renew

Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
7.8

Reliability and Availability

Cordial
Kenshoo (formerly Kenshoo Infinity Suite)
3.6

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