Coveo Qubit vs. Google Tag Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coveo Qubit
Score 7.3 out of 10
Enterprise companies (1,001+ employees)
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using…N/A
Google Tag Manager
Score 8.3 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
Pricing
Coveo QubitGoogle Tag Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Coveo QubitGoogle Tag Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Coveo QubitGoogle Tag Manager
Considered Both Products
Coveo Qubit
Chose Coveo Qubit
Qubit has a nicer UI than Google Tag Manager and offers the A/B testing that GTM doesn't - but for script management, there's not a lot to choose between them.
Chose Coveo Qubit
The decision to proceed with Qubit over other products was because of strengths on sample size and statistical significance of test results. The expertise, professionalism and enthusiam of their consultants and strategists was also a factor.
Chose Coveo Qubit
Yes, their UV data layer was key in that we can segment customer behavior to show them offerings that best meet their interest in our products.
Google Tag Manager
Chose Google Tag Manager
5 reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity, a library of built-in tags and variables, public documentation and community support.
Chose Google Tag Manager
Google Tag Manager has a better UI, better community support, and better out of the box tag support.
Chose Google Tag Manager
Cost is obviously a factor - GTM, Adobe Tag Manager and Qubit Opentag offers free solutions. GTM is quickly becoming the de facto solution when deploying Google Analytics and is benefiting a vast user base/skills availability. Some competing vendor claims includes data …
Chose Google Tag Manager
BrightTag, Qubit, SuperTag and Tealium all have great products, without a question, and they're are great for organizations with very specific tagging needs. With that said, Google has a history of building phenomenal products - Google AdWords, Google Analytics, etc. and their …
Top Pros
Top Cons
Features
Coveo QubitGoogle Tag Manager
Security
Comparison of Security features of Product A and Product B
Coveo Qubit
-
Ratings
Google Tag Manager
9.8
53 Ratings
14% above category average
Role-based user permissions00 Ratings9.853 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Coveo Qubit
-
Ratings
Google Tag Manager
8.1
64 Ratings
1% above category average
Tag library00 Ratings7.759 Ratings
Tag variable mapping00 Ratings8.052 Ratings
Ease of writing custom tags00 Ratings7.563 Ratings
Rules-driven tag execution00 Ratings8.358 Ratings
Tag performance monitoring00 Ratings7.855 Ratings
Page load times00 Ratings8.346 Ratings
Mobile app tagging00 Ratings8.432 Ratings
Library of JavaScript extensions00 Ratings8.735 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Coveo Qubit
-
Ratings
Google Tag Manager
9.0
64 Ratings
8% above category average
Event tracking00 Ratings9.961 Ratings
Mobile event tracking00 Ratings9.844 Ratings
Data distribution management00 Ratings8.539 Ratings
Universal data layer00 Ratings8.655 Ratings
Automated error checking00 Ratings7.944 Ratings
Best Alternatives
Coveo QubitGoogle Tag Manager
Small Businesses
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 7.7 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 7.7 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Coveo QubitGoogle Tag Manager
Likelihood to Recommend
8.0
(117 ratings)
9.7
(68 ratings)
Likelihood to Renew
8.1
(29 ratings)
10.0
(6 ratings)
Usability
7.1
(17 ratings)
9.3
(13 ratings)
Availability
9.0
(3 ratings)
9.1
(1 ratings)
Performance
7.3
(21 ratings)
-
(0 ratings)
Support Rating
6.8
(19 ratings)
8.4
(11 ratings)
In-Person Training
8.0
(6 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
7.4
(8 ratings)
9.8
(2 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.7
(6 ratings)
-
(0 ratings)
Vendor post-sale
7.6
(12 ratings)
-
(0 ratings)
User Testimonials
Coveo QubitGoogle Tag Manager
Likelihood to Recommend
Coveo
Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.
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Google
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
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Pros
Coveo
  • Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
  • On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
  • Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
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Google
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
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Cons
Coveo
  • While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
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Google
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
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Likelihood to Renew
Coveo
Qubit is currently providing resources and support we do not have internally. Our relationship managers are exceptional and I feel well informed and well supported by their team. The tool is nice, but our contacts from the company are the real reason to maintain our relationship. They work hard for clarity and continue to help us push for additional opportunities.
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Google
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
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Usability
Coveo
Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis
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Google
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
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Reliability and Availability
Coveo
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
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Google
No answers on this topic
Performance
Coveo
Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing. Unfortunately, new features are often not free of bugs... Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).
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Google
No answers on this topic
Support Rating
Coveo
Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.
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Google
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP). In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
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In-Person Training
Coveo
The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.
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Google
No answers on this topic
Online Training
Coveo
No answers on this topic
Google
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
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Implementation Rating
Coveo
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required) This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day. Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
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Google
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
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Alternatives Considered
Coveo
At the time of taking the product, we found no comparable alternatives. Since then, the product has only grown from strength to strength, so it still does not have any comparable competitors that offer both the technical product and business knowledge that Qubit can. Google appear to offering a competing product which may be one to watch in future, and something for Qubit to keep an eye on
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Google
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
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Scalability
Coveo
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
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Google
No answers on this topic
Return on Investment
Coveo
  • Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
  • Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
  • Mapping out lead conversion and helping identify opportunities to improve it.
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Google
  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
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ScreenShots

Coveo Qubit Screenshots

Screenshot of Screenshot of Screenshot of Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Screenshot of Segments overview page in Qubit Pro, showing a list of user-created audience segments.Screenshot of Selecting between the different types of experience in Qubit Pro to create a new personalization.Screenshot of Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.