Crazy Egg vs Matomo Analytics (formerly Piwik) | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 106 reviews and ratings

Score 8.1 out of 10

Based on 45 reviews and ratings

Pros

Provides heatmaps that shows you the elements on your site that are and aren't performing well.
Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
Screenshots show you how your website looks across a variety of different devices.
Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.

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Verified User

Professional in Marketing

Events Services Company, 1001-5000 employees

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Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.

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Verified User

Engineer in Information Technology

Higher Education Company, 201-500 employees

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Cons

The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.

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Verified User

Employee in Other

Retail Company, 11-50 employees

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I wish there were some additional pre-formatted tiles/tabs to choose from
Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.

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Marketing Specialist - Marketing Technologist

Critical Business Analysis, IncComputer Software, 11-50 employees

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Likelihood to Renew

Crazy Egg 8.5

Based on 14 answers

It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it

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Internet Marketing Intern

3MRetail, 51-200 employees

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Matomo Analytics (formerly Piwik) 8.7

Based on 13 answers

Given, that I do not make a decision wherever to buy the product, I think the biggest culprit would be name recognition (that Piwik currently lacks compared to Google Analytics and such). Also, not to put it into negative light, but being "free" raises eyebrows, as being a lesser software

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Sr. Software Developer

NRG EnergyFinancial Services, 201-500 employees

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Usability

Crazy Egg 10.0

Based on 7 answers

I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.

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Verified User

Employee in Other

Retail Company, 11-50 employees

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Matomo Analytics (formerly Piwik) 9.0

Based on 3 answers

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

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Hendrik Schaper

Inhaber

Schaper SoftwareInformation Technology and Services, 1-10 employees

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Reliability and Availability

Crazy Egg 7.1

Based on 4 answers

It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.

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Director of Analytics

EnlightenInternet, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Crazy Egg 5.0

Based on 7 answers

I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.

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Meredith Walter

Web Analyst

Stanley Black & Decker, Inc.Information Technology and Services, 10,001+ employees

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Matomo Analytics (formerly Piwik) 7.9

Based on 4 answers

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.

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Alireza Hassani

Business Intelligence Analyst

Mondia GroupTelecommunications, 201-500 employees

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Online Training

Crazy Egg 10.0

Based on 1 answer

Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Crazy Egg 9.2

Based on 3 answers

It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.

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Web Marketing Manager

MendixComputer Software, 51-200 employees

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Matomo Analytics (formerly Piwik) 9.0

Based on 1 answer

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

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Director of IT & Web Development

Resource Branding & DesignMarketing and Advertising, 1-10 employees

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Alternatives Considered

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.

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Digital Marketing Strategist, Founder

California SEO ProfessionalsMarketing and Advertising, 1-10 employees

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With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.

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CTO

Maila NetworksComputer & Network Security, 11-50 employees

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Scalability

Crazy Egg 9.8

Based on 2 answers

Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.

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Director of Analytics

EnlightenInternet, 51-200 employees

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No score

No answers yet

No answers on this topic

Return on Investment

Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
Helped us make data-driven decisions on how to update and design our website.
Allows us to easily A/B test changes on website and measure data-driven results.

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Aaron Treguboff

Organic Reach Lead

WebPTComputer Software, 201-500 employees

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We can see the analytics of our web applications and thus having the insight of the systems' behavior.
It helps in improving the performance and scalability of our web application.
It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
A cost-effective tool, since it is free.

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Cristian Bodnarasec

Senior Software Development Manager

eSiliconSemiconductors, 501-1000 employees

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Screenshots

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See All (13) Matomo Analytics (formerly Piwik) Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Crazy Egg Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition

Free download (open source)	$0
Content Optimization Bundle	$579²
Growth Bundle	$1,149²
Premium Bundle	$1,499²
Email Support Subscription	$2,090²

per installation

SaaS Edition

Essential	$9¹
Business	$29¹
Enterprise	$199²
Free 30 day trial	$0³

number of pageviews (monthly traffic)
your requirements and monthly traffic
limited to 30 days

Additional Pricing Details

On-premise Edition is free to download and install on your own servers: free download at https://matomo.org/download/ Individual features can be purchased from $19/year: see all features at https://plugins.matomo.org/premium SaaS Edition (Matomo Cloud) starts from $9/month: see transparent pricing at https://matomo.org/pricing

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