Crazy Egg vs. Matomo Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crazy Egg
Score 7.5 out of 10
N/A
Crazy Egg is a heat map web analytics product.
$24
per month
Matomo Analytics
Score 8.0 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Pricing
Crazy EggMatomo Analytics
Editions & Modules
Crazy Egg
$24.00
per month
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Offerings
Pricing Offerings
Crazy EggMatomo Analytics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOn-premise Edition is free to download and install on one's own servers.
More Pricing Information
Community Pulse
Crazy EggMatomo Analytics
Top Pros
Top Cons
Best Alternatives
Crazy EggMatomo Analytics
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.9 out of 10
Siteimprove
Siteimprove
Score 8.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Crazy EggMatomo Analytics
Likelihood to Recommend
7.3
(34 ratings)
2.1
(21 ratings)
Likelihood to Renew
8.5
(14 ratings)
8.7
(13 ratings)
Usability
6.0
(8 ratings)
9.0
(3 ratings)
Availability
7.1
(4 ratings)
-
(0 ratings)
Performance
2.0
(2 ratings)
-
(0 ratings)
Support Rating
5.0
(7 ratings)
6.7
(3 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.2
(3 ratings)
9.0
(1 ratings)
Product Scalability
9.8
(2 ratings)
-
(0 ratings)
User Testimonials
Crazy EggMatomo Analytics
Likelihood to Recommend
Crazy Egg
+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights + Best fit if someone who is looking for deeper insights of individual page - Not suggested for very fewer visits of a website. Suggested to improve better visit count
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Matomo
Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
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Pros
Crazy Egg
  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
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Matomo
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
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Cons
Crazy Egg
  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
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Matomo
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
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Likelihood to Renew
Crazy Egg
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
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Matomo
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
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Usability
Crazy Egg
It's not clear what features there are. The navigation icon is not labeled. It's hard to know where to start when you're first logging in as a first-time user. It's hard to know how to set up anything and there aren't many helpful tutorials in-product. I don't want to be kicked out of a help center or read the documentation.
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Matomo
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
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Reliability and Availability
Crazy Egg
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
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Matomo
No answers on this topic
Support Rating
Crazy Egg
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
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Matomo
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
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Online Training
Crazy Egg
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
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Matomo
No answers on this topic
Implementation Rating
Crazy Egg
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
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Matomo
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
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Alternatives Considered
Crazy Egg
Hotjar is more expensive than Crazy Eggs, and we needed a tool to fit the budget for small comp. With more time, we could have tested it deeply also to have a better opinion, it seems to be great too
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Matomo
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
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Scalability
Crazy Egg
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things. As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
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Matomo
No answers on this topic
Return on Investment
Crazy Egg
  • Very Positive impact on ROI as it pointed towards some specific flaws of the website. These flaws were removed on a regular basis.
  • It constantly helps finetune our website to the requirements of the users. This helps in boosting our business development efforts.
  • It helps us to remove or modify the least visited sections of the website. Thus removing the limitations that hamper our growth.
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Matomo
  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
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ScreenShots

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview