106 Ratings
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Score 7.9 out of 100
Top Rated
606 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Crazy Egg

+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights+ Best fit if someone who is looking for deeper insights of individual page- Not suggested for very fewer visits of a website. Suggested to improve better visit count
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Landing pages
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Triggered drip sequences
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Lead nurturing
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Data quality management
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Calendaring
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Event/webinar marketing
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Social Media Marketing

Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social sharing and campaigns
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social profile integration
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Reporting & Analytics

Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dashboards
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1

Platform & Infrastructure

Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Customizability
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Integration with Microsoft Dynamics CRM
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Pros

Crazy Egg

  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Crazy Egg

  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Crazy Egg

Crazy Egg 8.5
Based on 14 answers
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
Amber Steinert | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Crazy Egg

Crazy Egg 10.0
Based on 7 answers
I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Crazy Egg

Crazy Egg 7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Support Rating

Crazy Egg

Crazy Egg 5.0
Based on 7 answers
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
Meredith Walter | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Crazy Egg

Crazy Egg 10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Crazy Egg

Crazy Egg 9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Crazy Egg

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.
Sanjit Mandal | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Crazy Egg

Crazy Egg 9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Crazy Egg

  • Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
  • Helped us make data-driven decisions on how to update and design our website.
  • Allows us to easily A/B test changes on website and measure data-driven results.
Aaron Treguboff | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Crazy Egg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Crazy Egg
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Likelihood to Renew

Crazy Egg
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Crazy Egg
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Reliability and Availability

Crazy Egg
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Crazy Egg
2.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Crazy Egg
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Crazy Egg
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Crazy Egg
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Crazy Egg
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Crazy Egg
9.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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