What users are saying about
Top Rated
100 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
2 Ratings
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Score 10 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Sojern RevDirect

Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
Lauren Ericksen | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Sojern RevDirect
Data Transfer
Criteo Dynamic Retargeting
7.5
Sojern RevDirect
DSP integration
Criteo Dynamic Retargeting
7.6
Sojern RevDirect

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Sojern RevDirect
8.3
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Sojern RevDirect
8.0
Ad deployment
Criteo Dynamic Retargeting
6.5
Sojern RevDirect
8.0
Display advertising
Criteo Dynamic Retargeting
7.3
Sojern RevDirect
8.0
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Sojern RevDirect
9.0

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Sojern RevDirect
10.0
Ad dashboards
Criteo Dynamic Retargeting
7.2
Sojern RevDirect
10.0
Ad performance reports
Criteo Dynamic Retargeting
6.8
Sojern RevDirect
10.0
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Sojern RevDirect
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Sojern RevDirect
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Sojern RevDirect
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Sojern RevDirect

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Sojern RevDirect

  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
Lauren Ericksen | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Sojern RevDirect

  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
Lauren Ericksen | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Sojern RevDirect

Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Sojern RevDirect

  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
Lauren Ericksen | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Sojern RevDirect

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sojern RevDirect

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Sojern RevDirect
10.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Sojern RevDirect

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