What users are saying about
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Top Rated
970 Ratings
104 Ratings
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Score 7 out of 100

Google Ads

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Top Rated
970 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Google Ads

There's no mystery here: when it comes to Search Engine Marketing, Google reigns supreme. Though you can still get decent performance from Yahoo and Bing, if you want to reach most searchers, you need to use Google Ads [(formerly AdWords)]. And, with the power and polish in Google Ads, there's rarely any reason to use a third-party ad purchasing platform. Display Advertising may be better with an different platform, but Google still has some of the best display placements and prices available. I used to think local services (think plumbers, repair shops, etc) weren't very well suited for Google Ads [(formerly AdWords)], but recently their local inventory options and their new Local Services Ads have really made Google a powerhouse for local businesses. There are certain business types that might find Google Ads [(formerly AdWords)] difficult to use. Google has an extensive yet confusing list of products and services it won't allow you to advertise, such as weapons, fireworks, pharmaceuticals, gambling, etc. And these categories and policies will often prevent similar or related (though not disallowed) industries to get blocked as well. So, for industries even tangentially related to risky industries, you may find Google Ads to frustrating to deal with.
Scott Walker | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Google Ads
Data Transfer
Marketing Solutions by Criteo
7.8
Google Ads
DSP integration
Marketing Solutions by Criteo
7.4
Google Ads

Ad Campaigns

Marketing Solutions by Criteo
6.9
Google Ads
Ad campaign creation
Marketing Solutions by Criteo
7.0
Google Ads
Ad deployment
Marketing Solutions by Criteo
6.5
Google Ads
Display advertising
Marketing Solutions by Criteo
7.2
Google Ads
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Google Ads

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Google Ads
Ad dashboards
Marketing Solutions by Criteo
7.2
Google Ads
Ad performance reports
Marketing Solutions by Criteo
6.7
Google Ads
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Google Ads
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Google Ads
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Google Ads
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Google Ads

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Google Ads

  • Return on investment is easy to measure.
  • New AI features make it faster and easier to get results in Display advertising.
  • Multiple targeting options for audiences.
  • Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.
Patricia Assad | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Google Ads

  • Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
  • The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
  • The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.
John Kobel | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Google Ads

Google Ads 2.5
Based on 5 answers
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Monica Galloway | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Google Ads

Google Ads 1.0
Based on 7 answers
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Patrick Stephens | TrustRadius Reviewer

Online Training

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Google Ads

Facebook for Business is the only close competitor I'm familiar with (other than traditional media like radio, print, and TV). I feel Google Ads is superior to traditional media because I don't like the idea of throwing away a large chunk of your budget every time someone changes the channel or station. The transparency of where your ad budget is going is somewhat comforting, provided you have the time to be hands-on with your campaigns or the cash to pay someone who does. As for Facebook for Business, ethical quandaries aside, the Facebook ad platform arguably allows for much more specific targeting of the individuals in your target market. Facebook offers similar budget controls, and arguably a greater captive audience than even Google. It's probably worth using both, though if you go Facebook heavy, you'll want as robust of a Facebook presence as possible. Google seems a little friendlier if you want to direct people to your actual website and not just your Facebook page.
Anthony Burke | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Google Ads

  • Google has had a positive impact on our ROI, because we can capture new leads and easily track the cost of leads to determine whether or not our advertising budget should increase or decrease.
  • Also had a positive impact on ROI because for the most part, Google Ads is automated. Saves us time because we don't need a full-time employee to be monitoring our ads on a daily basis.
Jordan Harpst | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Google Ads

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
7.0
Google Ads
6.0

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Google Ads
10.0

Usability

Marketing Solutions by Criteo
8.5
Google Ads
2.5

Performance

Marketing Solutions by Criteo
Google Ads
9.0

Support Rating

Marketing Solutions by Criteo
9.0
Google Ads
1.0

Online Training

Marketing Solutions by Criteo
Google Ads
9.0

Add comparison