Marketing Solutions by Criteo vs Google Ads

• The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
• Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
• Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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• Return on investment is easy to measure.
• New AI features make it faster and easier to get results in Display advertising.
• Multiple targeting options for audiences.
• Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.

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• Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
• Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
• Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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• Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
• The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
• The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.

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• Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
• Good ROI after that - After a few weeks, our COS started to get better!
• More traffic
• Some people complain about being too much retargeted

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• Google has had a positive impact on our ROI, because we can capture new leads and easily track the cost of leads to determine whether or not our advertising budget should increase or decrease.
• Also had a positive impact on ROI because for the most part, Google Ads is automated. Saves us time because we don't need a full-time employee to be monitoring our ads on a daily basis.

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