What users are saying about
6 Ratings
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Top Rated
1028 Ratings
6 Ratings
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Score 8 out of 100

Hootsuite

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Top Rated
1028 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Content Creation

    8.3

    Curata

    83%

    Hootsuite

    Feature Set Not Supported
    N/A
    Curata ranks higher in 4/4 features

    Ideation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Approval workflows

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content collaboration

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Content calendar

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content Publishing

    8.0

    Curata

    80%

    Hootsuite

    Feature Set Not Supported
    N/A
    Curata ranks higher in 5/5 features

    Content hub

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content distribution

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Content promotion

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content automation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content Reporting & Analytics

    8.3

    Curata

    83%

    Hootsuite

    Feature Set Not Supported
    N/A
    Curata ranks higher in 4/4 features

    Closed-loop tracking and reporting

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Content performance analytics

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Competitive analytics

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Listening/monitoring

    Curata

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.3
    73%
    153 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    166 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.4
    74%
    155 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    220 Ratings

    Publishing

    Curata

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    319 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.8
    78%
    216 Ratings

    Content optimization

    N/A
    0 Ratings
    7.8
    78%
    257 Ratings

    Workflow management

    N/A
    0 Ratings
    8.2
    82%
    264 Ratings

    Engagement

    Curata

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.7
    77%
    182 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.8
    78%
    197 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.9
    79%
    219 Ratings

    Marketing

    Curata

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.1
    71%
    150 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    226 Ratings

    Paid media management

    N/A
    0 Ratings
    7.3
    73%
    143 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.6
    76%
    190 Ratings

    Channel coverage/integration

    Curata

    Feature Set Not Supported
    N/A
    8.5

    Hootsuite

    85%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    291 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    300 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.6
    86%
    257 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.1
    81%
    263 Ratings

    Pinterest

    N/A
    0 Ratings
    7.7
    77%
    135 Ratings

    YouTube

    N/A
    0 Ratings
    7.9
    79%
    126 Ratings

    Reporting/analytics

    Curata

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    226 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.9
    79%
    232 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.7
    77%
    155 Ratings

    Account management

    Curata

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.5
    85%
    220 Ratings

    Mobile access

    N/A
    0 Ratings
    7.8
    78%
    247 Ratings

    Attribute Ratings

    • Curata is rated higher in 1 area: Likelihood to Renew
    • Hootsuite is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.0

    Curata

    80%
    3 Ratings
    8.3

    Hootsuite

    83%
    377 Ratings

    Likelihood to Renew

    10.0

    Curata

    100%
    1 Rating
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    Curata

    N/A
    0 Ratings
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    Curata

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    Curata

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    Curata

    N/A
    0 Ratings
    8.1

    Hootsuite

    81%
    260 Ratings

    In-Person Training

    Curata

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    Curata

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    Curata

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Configurability

    Curata

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    1 Rating

    Vendor post-sale

    Curata

    N/A
    0 Ratings
    9.1

    Hootsuite

    91%
    1 Rating

    Vendor pre-sale

    Curata

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    2 Ratings

    Likelihood to Recommend

    Curata

    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Read full review

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    Pros

    Curata

    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    Cons

    Curata

    • more subscription plans as not all people need all features.
    Read full review

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    Pricing Details

    Curata

    Starting Price

    $699 per Instance (no seat limits)

    Editions & Modules

    Curata editions and modules pricing
    EditionModules
    Curata Software6991

    Footnotes

    1. per Instance (no seat limits)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$1792
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $179/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    Likelihood to Renew

    Curata

    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review

    Hootsuite

    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Read full review

    Usability

    Curata

    No answers on this topic

    Hootsuite

    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Read full review

    Reliability and Availability

    Curata

    No answers on this topic

    Hootsuite

    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review

    Performance

    Curata

    No answers on this topic

    Hootsuite

    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review

    Support Rating

    Curata

    No answers on this topic

    Hootsuite

    I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
    Read full review

    In-Person Training

    Curata

    No answers on this topic

    Hootsuite

    Very easy to teach and learn
    Read full review

    Online Training

    Curata

    No answers on this topic

    Hootsuite

    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Read full review

    Implementation Rating

    Curata

    No answers on this topic

    Hootsuite

    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Read full review

    Alternatives Considered

    Curata

    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Read full review

    Hootsuite

    A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
    Read full review

    Scalability

    Curata

    No answers on this topic

    Hootsuite

    We haven't needed to scale it all.
    Read full review

    Return on Investment

    Curata

    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Read full review

    Hootsuite

    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Read full review

    Screenshots

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