What users are saying about
5 Ratings
Top Rated
595 Ratings
5 Ratings
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Score 7.3 out of 100
Top Rated
595 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Shane Adair | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Content Publishing

Curata
7.5
Hootsuite
Content hub
Curata
7.0
Hootsuite
Content distribution
Curata
8.0
Hootsuite

Content Reporting & Analytics

Curata
8.5
Hootsuite
Closed-loop tracking and reporting
Curata
8.0
Hootsuite
Content performance analytics
Curata
9.0
Hootsuite

Listening/monitoring

Curata
Hootsuite
7.0
Boolean keyword searches
Curata
Hootsuite
7.1
Filtering out noise/spam
Curata
Hootsuite
6.1
Sentiment analysis
Curata
Hootsuite
6.7
Broad channel coverage
Curata
Hootsuite
8.1

Publishing

Curata
Hootsuite
8.2
Content planning and scheduling
Curata
Hootsuite
9.3
Audience targeting
Curata
Hootsuite
7.6
Content optimization
Curata
Hootsuite
7.7
Workflow management
Curata
Hootsuite
8.0

Engagement

Curata
Hootsuite
8.0
Automated routing and prioritization
Curata
Hootsuite
7.8
Customer interaction histories
Curata
Hootsuite
7.8
Bulk actions
Curata
Hootsuite
8.3

Marketing

Curata
Hootsuite
6.8
Lead generation
Curata
Hootsuite
7.0
Content marketing
Curata
Hootsuite
7.1
Paid media management
Curata
Hootsuite
6.5
Campaigns and promotions
Curata
Hootsuite
6.5

Channel coverage/integration

Curata
Hootsuite
8.4
Twitter
Curata
Hootsuite
9.3
Facebook
Curata
Hootsuite
9.1
LinkedIn
Curata
Hootsuite
8.9
Google+
Curata
Hootsuite
8.8
Instagram
Curata
Hootsuite
7.5
Pinterest
Curata
Hootsuite
8.1
YouTube
Curata
Hootsuite
6.9

Reporting/analytics

Curata
Hootsuite
7.0
Campaign success analytics
Curata
Hootsuite
7.1
Real-time tracking
Curata
Hootsuite
7.2
Competitor analysis
Curata
Hootsuite
6.6

Account management

Curata
Hootsuite
8.0
Role-based user permissions & privileges
Curata
Hootsuite
8.3
Mobile access
Curata
Hootsuite
7.8

Pros

Curata

  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Allison Davis | TrustRadius Reviewer

Hootsuite

  • The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
  • Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
  • Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.
Anonymous | TrustRadius Reviewer

Cons

Curata

  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Shane Adair | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Curata

Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Allison Davis | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Curata

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Curata

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Curata

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Curata

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.2
Based on 53 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

In-Person Training

Curata

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Curata

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Curata

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Curata

We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Allison Davis | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Scalability

Curata

No answers on this topic

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Curata

  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Shane Adair | TrustRadius Reviewer

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Screenshots

Pricing Details

Curata

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Curata Editions & Modules

Edition
Curata Software$6991
  1. per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

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