What users are saying about
26 Ratings
23 Ratings
26 Ratings
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Score 8.7 out of 100
23 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    8.4

    SendPulse

    84%
    SendPulse ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.5
    65%
    13 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.0
    70%
    13 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    10.0
    100%
    11 Ratings

    A/B testing

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.5
    75%
    13 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    24 Ratings

    List management

    N/A
    0 Ratings
    8.0
    80%
    13 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    8.5

    SendPulse

    85%
    SendPulse ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    10.0
    100%
    12 Ratings

    Standard reports

    N/A
    0 Ratings
    8.5
    85%
    13 Ratings

    Custom reports

    N/A
    0 Ratings
    7.0
    70%
    10 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    7.0

    SendPulse

    70%
    13 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    9.1

    SendPulse

    91%
    1 Rating

    Usability

    Customer.io

    N/A
    0 Ratings
    8.2

    SendPulse

    82%
    1 Rating

    Support Rating

    Customer.io

    N/A
    0 Ratings
    9.1

    SendPulse

    91%
    2 Ratings

    Implementation Rating

    Customer.io

    N/A
    0 Ratings
    8.2

    SendPulse

    82%
    2 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    SendPulse Ltd.

    If you have to send several thousand emails to a bunch of different people on your mailing list (and want to customise fields from your database like: Hi 'Mr X' or 'Hi Jane') and want to do it quickly then SendPulse can help. If you are not fantastic with coming up with fresh looks and layout for mailers and want a program that makes suggestions to make life easier, then SendPulse can help. If you want to send an email campaign that is very similar to your last one but just want to tweak one or two things then SendPulse can help. If you want to send reminder emails or emails to segments of your mailing list who did or did not open your email or click on links in your email then SendPulse can help.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    SendPulse Ltd.

    • SendPulse allows to connect with subscribers at the best time for each subscriber, which I haven't found anywhere else. What I mean is that if one of your subscribers reads emails at 8am, and another one at 2pm, SendPulse will automatically sends emails at that time when you subscriber reads emails. This is fantastic to increase your open rate!
    • It is easy to use, create a template for a newsletter, create auto-responders, create different unsubscribe pages.
    • It is easy to add any field you need to your CRM in SendPulse, so that you can target the people in your list more effectively.
    • Customer support is very fast and friendly (always a plus :-) ). I usually get an answer within 10 minutes to an hour to any question I have.
    • SendPulse allows to create a win-win situation when an email goes out, and avoid "spammy" situations with subscribers.
    • SendPulse has a great quality-price (have a look for yourself, but it's one of the cheapest on the market right now, and with the many features that are included, I personally find it's a steal)
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    SendPulse Ltd.

    • In the email editor they should include text separator. I can not put any separator between two lines in the same box. And sometimes the unavailabilty of this feature make my e-mails slightly less attractive.
    • They should include image editor in Drag & Drop Edition option so that users can edit their images there itself.
    • Campaign approvals take long time.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      SendPulse

      Starting Price

      Editions & Modules

      SendPulse editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing starts from $9 a month and depends on the number of messages you send.

        Likelihood to Renew

        Customer.io

        No answers on this topic

        SendPulse Ltd.

        Because I love how easy and intuitive SendPulse is.
        Read full review

        Usability

        Customer.io

        No answers on this topic

        SendPulse Ltd.

        I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
        Read full review

        Support Rating

        Customer.io

        No answers on this topic

        SendPulse Ltd.

        Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
        Read full review

        Implementation Rating

        Customer.io

        No answers on this topic

        SendPulse Ltd.

        When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
        Read full review

        Alternatives Considered

        Customer.io

        Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
        Read full review

        SendPulse Ltd.

        For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
        Read full review

        Return on Investment

        Customer.io

        • Fast testing for new products to specific groups. It saves a lot of time and money.
        • Removed workload from marketing = more time to make it better.
        • Better contact with specific groups, seeing a increase in sales because of this.
        Read full review

        SendPulse Ltd.

        • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
        • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
        • It made brand building very easy among my clients.
        Read full review

        Screenshots

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