Likelihood to Recommend
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
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This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the
alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful. Read full review Pros I liked the organization of the database it was easy to maneuver. Search was fairly easy to maintain. If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B. Read full review Owler enables the user to quickly find the data and information that he or she needs. I appreciate the customizable dashboard where you can set alerts and track companies you select. The latest news regarding the funding rounds of startup companies is especially helpful. The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis. Read full review Cons We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us. Read full review The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent They need to maintain the database in aperiodic manner with precise information Read full review Likelihood to Renew
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
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Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review Usability
Easy to use and great customer service.
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Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Read full review Reliability and Availability
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Spot on and always available.
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Problems have been closed quickly and professionally.
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Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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and Owler go hand in hand, rather than one over the other. I believe
's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas
is more of a user-driven search rather than an platform-driven search.
Read full review Return on Investment Positive, I was able to generate about three more proposals a week Positive nice organization to establish a call list Nice structure, great way to target hot or cold leads. Great way to get your feet wet Read full review The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals. Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created. Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis. Read full review ScreenShots