Data Axle Genie vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Axle Genie
Score 6.5 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
Owler
Score 7.1 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Pricing
Data Axle GenieOwler
Editions & Modules
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
Data Axle GenieOwler
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Features
Data Axle GenieOwler
Prospecting
Comparison of Prospecting features of Product A and Product B
Data Axle Genie
6.3
6 Ratings
21% below category average
Owler
6.5
14 Ratings
18% below category average
Advanced search6.16 Ratings5.814 Ratings
Identification of new leads8.16 Ratings6.412 Ratings
List quality9.06 Ratings6.012 Ratings
List upload/download7.16 Ratings6.08 Ratings
Ideal customer targeting5.26 Ratings8.110 Ratings
Load time/data access2.36 Ratings7.011 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data Axle Genie
7.1
6 Ratings
10% below category average
Owler
6.7
14 Ratings
15% below category average
Contact information7.16 Ratings6.08 Ratings
Company information7.16 Ratings7.014 Ratings
Industry information7.16 Ratings7.013 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data Axle Genie
4.8
6 Ratings
46% below category average
Owler
8.0
13 Ratings
4% above category average
Lead qualification process4.26 Ratings9.19 Ratings
Smart lists and recommendations3.36 Ratings7.38 Ratings
Salesforce integration1.04 Ratings7.05 Ratings
Company/business profiles7.16 Ratings7.912 Ratings
Alerts and reminders7.04 Ratings10.09 Ratings
Data hygiene6.05 Ratings7.411 Ratings
Automatic data refresh7.05 Ratings7.39 Ratings
Tags1.36 Ratings7.07 Ratings
Filters and segmentation6.26 Ratings9.410 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data Axle Genie
1.0
4 Ratings
155% below category average
Owler
8.8
4 Ratings
11% above category average
Sales email templates1.04 Ratings8.84 Ratings
Append emails to records1.04 Ratings8.84 Ratings
Best Alternatives
Data Axle GenieOwler
Small Businesses
Lead411
Lead411
Score 9.5 out of 10
Lead411
Lead411
Score 9.5 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.5 out of 10
Lead411
Lead411
Score 9.5 out of 10
Enterprises
Demandbase Sales Intelligence Cloud
Demandbase Sales Intelligence Cloud
Score 8.5 out of 10
6sense
6sense
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data Axle GenieOwler
Likelihood to Recommend
7.1
(6 ratings)
7.2
(16 ratings)
Likelihood to Renew
5.0
(1 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
10.0
(3 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
Support Rating
10.0
(1 ratings)
9.0
(2 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
Configurability
-
(0 ratings)
4.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Data Axle GenieOwler
Likelihood to Recommend
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
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Meltwater
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
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Pros
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
Read full review
Meltwater
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
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Cons
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
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Meltwater
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
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Meltwater
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
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Usability
Data Axle
Easy to use and great customer service.
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Meltwater
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
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Reliability and Availability
Data Axle
No answers on this topic
Meltwater
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Performance
Data Axle
No answers on this topic
Meltwater
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Support Rating
Data Axle
Spot on and always available.
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Meltwater
Problems have been closed quickly and professionally.
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Implementation Rating
Data Axle
No answers on this topic
Meltwater
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Alternatives Considered
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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Meltwater
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
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Return on Investment
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
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Meltwater
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
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ScreenShots