D&B Hoovers vs LinkedIn Sales Navigator

• Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
• It was great for finding a more complete picture of the companies history.
• It was helpful for piecing together contact information for people you may not have known worked there.

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• LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
• LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
• We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.

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• There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
• Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.

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• With my current company I only have a limited amount of inMails that I can send per month (50) which limits my use of the product. I wish that I was able to have unlimited to get the full functionality.
• One complaint I have about targeting specific types of prospects is that when you do narrow the list within a company sometimes unrelated prospects still come up in the search and you have to weed through them.
• I wish that regular linkedIn and Sales Navigator could be linked together at least message wise so that you didn't have to remember if you sent a prospect a message through Navigator or just from being a contact.

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• Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
• A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
• Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.

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• In my last business, it enabled me to quickly target high value prospects and reach out to them. It led to enough success that I used it regularly.
• It also offers and (I took advantage of) the ability to seek out introductions. This led to a large number of prospect conversations and some sales.
• In my current business, we used it to beta test heavy outbound email campaigns, which it proved out because of the accuracy of the data.

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