D&B Hoovers vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.4 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
D&B HooversLinkedIn Sales Navigator
Editions & Modules
No answers on this topic
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
D&B HooversLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversLinkedIn Sales Navigator
Considered Both Products
D&B Hoovers
Chose D&B Hoovers
D&B Hoovers stands out with its comprehensive company and contact data, robust filters, and industry insights. It's competitor analysis and financial metrics sealed the deal for me. The user-friendly interface and reliable updates were the icing on the cake—making D&B Hoovers …
Chose D&B Hoovers
They are very good for targeting, however they don't provide sufficient account on the company if i were to plan a new client acquisition strategy. LI Sales Nav is also good, I like they way you can navigate a leads connections and include relevant ones from them, contact …
Chose D&B Hoovers
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is …
Chose D&B Hoovers
While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a …
Chose D&B Hoovers
D&B had more information, the tool was easier to use and it was significantly less expensive that ZoomInfo. Apollo did not hold a candle to D&B.
Chose D&B Hoovers
It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes.
Chose D&B Hoovers
I have used other resources on the Internet for company information but the credibility of Avention has always proven to be a better source. I have used Slack (Google extension) for building lists on LinkedIn for prospecting and that has been a good resource but for contacts …
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
I prefer LinkedIn Sales Navigator to all of the competitors I've used in the past simply because their data seems to be the most refreshed and up to date data in the market. Other technologies may be better suited to quickly clean up large databases of contact information, but …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is better in terms of advanced search and filters compared to ZoomInfo, Demandbase, and Hoovers. Data accuracy is also higher than competitor products. Integration with CRM tools is also better.

However, LinkedIn Sales Navigator does not provide personal …
Chose LinkedIn Sales Navigator
LinkedIn is far superior to all of its competition, if for no other reason, simply because it is the unparalleled industry leader when it comes to finding out relevant information pertaining to employees, companies, and to a slightly lesser degree industries. LinkedIn Sales …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has many unique features that competitors don't offer. The tool is easy to use. The easy-to-use aspect comes from 90% plus of the users utilize LinkedIn daily. These other tools don't carry the same caliber that LinkedIn Sales Navigator offers. The …
Chose LinkedIn Sales Navigator
I have only been exposed to Sales Navigator and find it to be a phenomenal tool. I will continue to use Sales Navigator because there's no reason to switch when this tool is working so efficient and effective!
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B HooversLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.1
72 Ratings
8% above category average
LinkedIn Sales Navigator
8.0
174 Ratings
7% above category average
Advanced search8.368 Ratings8.2174 Ratings
Identification of new leads8.064 Ratings8.2172 Ratings
List quality7.869 Ratings8.1168 Ratings
List upload/download8.664 Ratings7.5114 Ratings
Ideal customer targeting7.760 Ratings8.0167 Ratings
Load time/data access8.268 Ratings7.8154 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
7.9
72 Ratings
6% above category average
LinkedIn Sales Navigator
7.9
172 Ratings
6% above category average
Contact information6.864 Ratings7.7151 Ratings
Company information8.771 Ratings8.1172 Ratings
Industry information8.270 Ratings8.0167 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
7.8
69 Ratings
6% above category average
LinkedIn Sales Navigator
7.7
169 Ratings
5% above category average
Lead qualification process6.945 Ratings7.7128 Ratings
Smart lists and recommendations7.153 Ratings8.2151 Ratings
Salesforce integration8.537 Ratings6.9124 Ratings
Company/business profiles8.965 Ratings8.2165 Ratings
Alerts and reminders7.847 Ratings7.6147 Ratings
Data hygiene7.754 Ratings7.7147 Ratings
Automatic data refresh7.548 Ratings7.4127 Ratings
Tags7.839 Ratings7.9122 Ratings
Filters and segmentation8.152 Ratings7.9156 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
8.8
30 Ratings
15% above category average
LinkedIn Sales Navigator
7.3
73 Ratings
4% below category average
Sales email templates10.07 Ratings7.266 Ratings
Append emails to records7.730 Ratings7.463 Ratings
Best Alternatives
D&B HooversLinkedIn Sales Navigator
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
LinkedIn Sales Navigator for Gmail
LinkedIn Sales Navigator for Gmail
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversLinkedIn Sales Navigator
Likelihood to Recommend
8.7
(77 ratings)
8.1
(175 ratings)
Likelihood to Renew
9.2
(6 ratings)
8.0
(3 ratings)
Usability
10.0
(2 ratings)
7.5
(5 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.9
(5 ratings)
9.0
(3 ratings)
Implementation Rating
10.0
(2 ratings)
8.0
(2 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversLinkedIn Sales Navigator
Likelihood to Recommend
Dun & Bradstreet
If you are looking for a data provider with pretty good company profiles Hoovers is a great choice. They are NOT a leader in contact data. If you are looking for the best data provider for contact data, maybe not your best choice, but if you want to be able to be able to analyze all past clients or prospects to develop a "best fit" prospect profile, Hoover could be a useful tool If you are looking for a data provider to get direct phones, direct emails and every employee at a locations this is not the best option
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LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
Read full review
LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
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Likelihood to Renew
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
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LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
Dun & Bradstreet
Because it's easy to use
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LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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LinkedIn
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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LinkedIn
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
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Implementation Rating
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
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LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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LinkedIn
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence