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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    Foundry ABM

    Score8 out of 10
    N/AFoundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
    Pricing
    D&B OptimizerFoundry ABM
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B OptimizerFoundry ABM
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B OptimizerFoundry ABM
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Foundry ABM
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    37 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    34 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    74%
    Lived up to sales and marketing promises
    26 Answers
    Implementation went as expected
    No answers on this topic
    88%
    Implementation went as expected
    30 Answers
    Features
    D&B OptimizerFoundry ABM
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    Foundry ABM
    -
    Ratings
    Advanced search3.52 Ratings00 Ratings
    Identification of new leads5.12 Ratings00 Ratings
    List quality5.12 Ratings00 Ratings
    List upload/download8.02 Ratings00 Ratings
    Ideal customer targeting4.42 Ratings00 Ratings
    Load time/data access8.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    Foundry ABM
    -
    Ratings
    Contact information6.92 Ratings00 Ratings
    Company information6.22 Ratings00 Ratings
    Industry information7.12 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    Foundry ABM
    -
    Ratings
    Lead qualification process6.01 Ratings00 Ratings
    Smart lists and recommendations6.02 Ratings00 Ratings
    Salesforce integration9.02 Ratings00 Ratings
    Company/business profiles4.32 Ratings00 Ratings
    Data hygiene8.82 Ratings00 Ratings
    Automatic data refresh6.22 Ratings00 Ratings
    Filters and segmentation8.21 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    Foundry ABM
    -
    Ratings
    Append emails to records7.31 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    -
    Ratings
    Foundry ABM
    7.5
    1 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.21 Ratings
    Customer interaction histories00 Ratings7.31 Ratings
    Syndicated content00 Ratings7.31 Ratings
    Personalization00 Ratings7.31 Ratings
    Engagement data tracking00 Ratings7.31 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    -
    Ratings
    Foundry ABM
    7.2
    10 Ratings
    0% above category average
    Ad campaign creation00 Ratings6.710 Ratings
    Display advertising00 Ratings6.810 Ratings
    Contextual advertising00 Ratings6.41 Ratings
    Social advertising00 Ratings6.41 Ratings
    Ad reporting and analytics00 Ratings7.31 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    -
    Ratings
    Foundry ABM
    7.0
    1 Ratings
    2% below category average
    Standard visitor segmentation00 Ratings8.21 Ratings
    Behavioral visitor segmentation00 Ratings6.41 Ratings
    ABM sales intelligence00 Ratings6.41 Ratings
    Intent Data
    Comparison of Intent Data features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    -
    Ratings
    Foundry ABM
    7.3
    1 Ratings
    5% above category average
    3rd party intent signals00 Ratings7.31 Ratings
    Downstream intent signals00 Ratings7.31 Ratings
    Account identification00 Ratings7.31 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of D&B Optimizer and Foundry ABM
    Feature
    D&B Optimizer
    -
    Ratings
    Foundry ABM
    8.2
    1 Ratings
    9% above category average
    Automated workflow & orchestration00 Ratings8.21 Ratings
    Best Alternatives
    D&B OptimizerFoundry ABM
    Small Businesses
    Owler
    Score9.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerFoundry ABM
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.2
    (48 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.6
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (40 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.6
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    D&B OptimizerFoundry ABM
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
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    Foundry ABM
    I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
    Incentivized
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    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    Foundry ABM
    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Incentivized
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    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
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    Foundry ABM
    • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
    • Campaigns with multiple steps, I do hear this is in the works.
    • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
    Incentivized
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    Likelihood to Renew
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
    Incentivized
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    Reliability and Availability
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
    Incentivized
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    Performance
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
    Incentivized
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    Support Rating
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
    Incentivized
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    Online Training
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
    Incentivized
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    Implementation Rating
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
    Incentivized
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    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
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    Foundry ABM
    Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
    Incentivized
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    Scalability
    Dun Bradstreet
    No answers on this topic
    Foundry ABM
    The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
    Incentivized
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    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
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    Foundry ABM
    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
    Incentivized
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    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.