Drip Ecommerce CRM vs. Litmus

If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API. They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.

Incentivized

It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.

Incentivized

• Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
• Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
• Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.

Incentivized

• Emulation of 100s of email clients by pasting HTML email code into their builder
• The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
• They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.

Incentivized

• Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
• Any supported integration partners are always good to see. They have expanded in this area, recently.
• Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
• Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."

Incentivized

• It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
• A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
• Sometimes the app in Chrome is clunky.

Incentivized

It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!

Incentivized

Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.

Incentivized

We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time

Incentivized

As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost

Incentivized

It was very informative one on one session for me. I was able to use Litmus without any issues.

Incentivized

It has all the required information.

Incentivized

It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.

Incentivized

For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.

Incentivized

With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions

Incentivized

• Saves hours of typing redundant emails
• Helps with our retention based on the constant contact with our current clients
• Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.

Incentivized

• Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
• Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery

Incentivized