Dynamic Yield

Dynamic Yield

115 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Dynamic Yield	Score 9.1 out of 10	N/A	Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…	N/A

Pricing

Dynamic Yield

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Dynamic Yield
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Dynamic Yield
Considered Both Products	Dynamic Yield Aloysius "Al" Lee Vice President, Digital & Technology Chose Dynamic Yield Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield. Helpful? RH Ron Hajewski Web Developer Chose Dynamic Yield DY is easier to understand, has much better support than any of the other products i've used, and much easier to setup / integrate Helpful? Michael Carlisle Director, CRO and CX Chose Dynamic Yield Dynamic Yield is leaps-and-bounds beyond other platforms when it comes to advanced capabilities. If all you want is to A/B tests two separate landing pages, it is probably overkill. If you want to optimize your customer's digital experience across audience-types, including … Helpful? Verified User Professional Chose Dynamic Yield I have used homegrown recommendation tools in the past. DY is more robust than anything I could build in house. Helpful? NM Nicole Miller Conversion Rate Optimization Manager Chose Dynamic Yield No contest between Convert and Optimizely - those are very decent A/B test programs but also standard. The biggest contender was A/B Tasty and we chose DY due to the ease of client vs server side implementation within the platform and robust analytics/product recommendation … Helpful? Dawei Cao VP Revenue Growth Chose Dynamic Yield You get a lot more for the amount you pay compared with similar offerings. The out of the box templates also make it easier to get started especially if there is limited engineering resource. Like that it supports testing / personalization / recommender at the same time. Helpful? KC Kathryn Clare-Salzler Digital Marketing Manager Chose Dynamic Yield I have not used any other tools like DY. Incentivized Helpful? Verified User Analyst Chose Dynamic Yield N/A Helpful? Adriana Scala Product Owner - eCommerce Optimisation Chose Dynamic Yield Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much … Helpful? EZ Ehud Zisquit VP, Product Management Chose Dynamic Yield Dynamic Yield was the most robust, flexible, and intuitive option, as well as the best fit for our Single Page Application environment. Helpful? Verified User Director Chose Dynamic Yield Because you can use both personalization and A/B testing in one platform was the biggest reason for moving forward with Dynamic Yield. Also having a dedicated customer success manager was also a reason to move forward. Incentivized Helpful? Verified User Employee Chose Dynamic Yield I have not used other products in the same space as DY. Incentivized Helpful? BS Brian Schwank Director of Marketing Chose Dynamic Yield We've used product recommendations through our website platform and while it was a couple of years ago and I can't remember exactly who we reviewed, we did compare Dynamic Yield to two or three other competitors before deciding to move forward with them. Incentivized Helpful? SD Shawna DeLuca eCommerce Project Manager Chose Dynamic Yield I have not used or evaluated similar products to Dynamic Yield. Incentivized Helpful? Verified User Administrator Chose Dynamic Yield Dynamic Yield is easier to use and the customer support hands down is the best we have ever encountered. The out-of-the-box campaigns are greater and easier to use on Dynamic Yield. Incentivized Helpful? Amaury Ortolland Senior Data, Analytics & Optimization Manager Chose Dynamic Yield DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution. Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a … Incentivized Helpful? LT Leke Tade Frontend Engineer Chose Dynamic Yield Dynamic yield has everything you need out of the box where VWO pricing is tiered which can be frustrating. Dynamic yield is solid on personalization and more flexible with what can be done and achieved. Incentivized Helpful? BT Bryony Tagg Ecommerce Trading & Merchandising Manager Chose Dynamic Yield We moved from Qubit to Dynamic Yield for a number of reasons. Qubit was very clunky, had limited out-the-box capabilities and thus required a wait for coders to build tests or make small site changes. The features they intended to be quick and easy to use were invariably not, … Helpful? Darren Lawson eCommerce Trading Manager Chose Dynamic Yield Monetate is good also but I found learning to navigate round DY so much quicker and easier. May sound silly but the platform is also a lot cleaner in its design. Helpful? FG Fernando Gavarrón Senior Data Analyst and Personalization consultant Chose Dynamic Yield Dynamic Yield provides more complex and rich capabilities to create personalization. Incentivized Helpful? Dalin Brinkman Mobile Marketing Manager Chose Dynamic Yield Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were … Helpful? Verified User Engineer Chose Dynamic Yield Compared to the other competitors, Dynamic Yield stands out for its ease of use! With most other platforms, you are more or less lost without technical skills and the ability to code. In Dynamic Yield, however, even a marketer without programming skills can easily create … Helpful? RW rachel woolnough Ecommerce Trading Assistant Chose Dynamic Yield Lots more to use in Dynamic Yield and much more advanced Incentivized Helpful?
Top Pros	Pro B testing Pro Set up Pro Easy to use
Top Cons	Minus Setting up Minus Third party Minus Raw data

Best Alternatives
	Dynamic Yield
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User Ratings
	Dynamic Yield
Likelihood to Recommend	9.3 (99 ratings)
Likelihood to Renew	10.0 (5 ratings)
Usability	7.5 (18 ratings)
Support Rating	10.0 (47 ratings)

User Testimonials
	Dynamic Yield
Likelihood to Recommend	Dynamic Yield by Mastercard Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience. Michael Carlisle Director, CRO and CX Read full review
Pros	Dynamic Yield by Mastercard Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Incentivized Kate Phillips e-Commerce Manager Read full review
Cons	Dynamic Yield by Mastercard The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable. It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution. The documentation on the API and custom code implementation can be fleshed out further. Aloysius "Al" Lee Vice President, Digital & Technology Read full review
Likelihood to Renew	Dynamic Yield by Mastercard implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company Incentivized Lanie DePasquale Ecommerce Manager Read full review
Usability	Dynamic Yield by Mastercard Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming. Incentivized TW Thomas White Web Content Specialist Read full review
Support Rating	Dynamic Yield by Mastercard Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help. My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client. Incentivized FG Fernando Gavarron Senior Data Analyst and Personalization consultant Read full review
Alternatives Considered	Dynamic Yield by Mastercard Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive. Monetate - Evaluated but their UI was hard to use. Dalin Brinkman Mobile Marketing Manager Read full review
Return on Investment	Dynamic Yield by Mastercard Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Incentivized AS Alex Smith Senior Digital Change Manager Read full review
ScreenShots	Dynamic Yield Screenshots