Likelihood to Recommend Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Read full review Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
Read full review Pros Fairly intuitive if you have previous experience with high-end email tools. The training opportunities are good - they offer both online and/or live training. The support we receive is very good. The reporting feature is good - a lot of detailed information. Read full review Analytics: it's easy to obtain and understand. Usability: the database is intuitive and easy to learn. Targeting: you can easily reach your target audience. Read full review Cons The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying. Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were. It would be nice to see performance reports available within the campaign itself, as well as within the reporting section. Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous. Read full review Uptime. Monitoring Relational-table-like functionality Read full review Alternatives Considered While both Epsilon Agility Harmony and
Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than
HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Read full review We evaluated 5-8 CDP's and picked Lytics[.]
Read full review Return on Investment Increased email production = more communication to customers. Better reporting = determine areas for improvement or scale up efforts. Working on getting our triggered emails optimized - there's a great opportunity for this with this tool. Read full review Positive: Customers are retained through another outlet. Positive ROI: we've made a lot of money using the program. Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible. Read full review ScreenShots