Meta Business Manager vs. Twitter Counter (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Manager
Score 7.5 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Twitter Counter (discontinued)
Score 6.9 out of 10
N/A
Twitter Counter provided insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.N/A
Pricing
Meta Business ManagerTwitter Counter (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Meta Business ManagerTwitter Counter (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Meta Business ManagerTwitter Counter (discontinued)
Considered Both Products
Meta Business Manager
Chose Meta Business Manager
I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my …
Twitter Counter (discontinued)

No answer on this topic

Top Pros
Top Cons
Features
Meta Business ManagerTwitter Counter (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Manager
6.1
35 Ratings
22% below category average
Twitter Counter (discontinued)
-
Ratings
Boolean keyword searches6.020 Ratings00 Ratings
Filtering out noise/spam5.326 Ratings00 Ratings
Sentiment analysis7.322 Ratings00 Ratings
Broad channel coverage6.025 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Manager
5.9
49 Ratings
30% below category average
Twitter Counter (discontinued)
-
Ratings
Content planning and scheduling7.049 Ratings00 Ratings
Audience targeting6.046 Ratings00 Ratings
Content optimization5.744 Ratings00 Ratings
Workflow management4.838 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Manager
6.0
42 Ratings
30% below category average
Twitter Counter (discontinued)
-
Ratings
Automated routing and prioritization5.334 Ratings00 Ratings
Customer interaction histories4.738 Ratings00 Ratings
Bulk actions7.825 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Manager
6.1
47 Ratings
23% below category average
Twitter Counter (discontinued)
-
Ratings
Lead generation4.838 Ratings00 Ratings
Content marketing5.742 Ratings00 Ratings
Paid media management6.239 Ratings00 Ratings
Campaigns and promotions7.543 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meta Business Manager
6.3
49 Ratings
30% below category average
Twitter Counter (discontinued)
-
Ratings
Twitter4.010 Ratings00 Ratings
Facebook8.148 Ratings00 Ratings
LinkedIn5.98 Ratings00 Ratings
Google+7.33 Ratings00 Ratings
Instagram7.334 Ratings00 Ratings
Pinterest6.05 Ratings00 Ratings
YouTube5.612 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Manager
5.7
47 Ratings
32% below category average
Twitter Counter (discontinued)
-
Ratings
Campaign success analytics7.246 Ratings00 Ratings
Real-time tracking5.943 Ratings00 Ratings
Competitor analysis4.027 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meta Business Manager
6.2
49 Ratings
27% below category average
Twitter Counter (discontinued)
-
Ratings
Role-based user permissions & privileges5.446 Ratings00 Ratings
Mobile access6.947 Ratings00 Ratings
Best Alternatives
Meta Business ManagerTwitter Counter (discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Meta Business ManagerTwitter Counter (discontinued)
Likelihood to Recommend
9.2
(49 ratings)
8.2
(6 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
7.5
(15 ratings)
8.0
(1 ratings)
Support Rating
5.9
(14 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Meta Business ManagerTwitter Counter (discontinued)
Likelihood to Recommend
Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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Discontinued Products
Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
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Pros
Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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Discontinued Products
  • Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not.
  • In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data.
  • its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data.
  • In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one.
  • It is a simple, easy to use tool.
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Cons
Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
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Discontinued Products
  • Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date.
  • Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance.
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Likelihood to Renew
Meta Platforms Inc
No answers on this topic
Discontinued Products
it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
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Usability
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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Discontinued Products
in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
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Support Rating
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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Discontinued Products
I have not used it so far I have not used it so far
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Implementation Rating
Meta Platforms Inc
No answers on this topic
Discontinued Products
it is important to have some knowledge about market statistics
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Alternatives Considered
Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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Discontinued Products
I've used AgoraPulse and Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over AgoraPulse and Hootsuite. Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive AgoraPulse or Hootsuite packages.
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Return on Investment
Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
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Discontinued Products
  • Can add and easily switch between 10 different accounts and will have full access to all features.
  • Data analytics helped in growing your account and attracts followers.
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ScreenShots