What users are saying about
4 Ratings
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Score 9 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

FloristWare

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Joan Coleman | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

FloristWare
Leadfwd (formerly INBOX25)
7.4
WYSIWYG email editor
FloristWare
Leadfwd (formerly INBOX25)
7.0
Dynamic content
FloristWare
Leadfwd (formerly INBOX25)
7.0
Ability to test dynamic content
FloristWare
Leadfwd (formerly INBOX25)
7.0
Landing pages
FloristWare
Leadfwd (formerly INBOX25)
9.0
A/B testing
FloristWare
Leadfwd (formerly INBOX25)
3.2
Mobile optimization
FloristWare
Leadfwd (formerly INBOX25)
6.2
Email deliverability reporting
FloristWare
Leadfwd (formerly INBOX25)
9.6
List management
FloristWare
Leadfwd (formerly INBOX25)
8.6
Triggered drip sequences
FloristWare
Leadfwd (formerly INBOX25)
8.8

Lead Management

FloristWare
Leadfwd (formerly INBOX25)
8.0
Lead nurturing
FloristWare
Leadfwd (formerly INBOX25)
8.4
Lead scoring and grading
FloristWare
Leadfwd (formerly INBOX25)
7.3
Data quality management
FloristWare
Leadfwd (formerly INBOX25)
7.7
Automated sales alerts and tasks
FloristWare
Leadfwd (formerly INBOX25)
8.5

Campaign Management

FloristWare
Leadfwd (formerly INBOX25)
7.0
Calendaring
FloristWare
Leadfwd (formerly INBOX25)
5.0
Event/webinar marketing
FloristWare
Leadfwd (formerly INBOX25)
9.0

Social Media Marketing

FloristWare
Leadfwd (formerly INBOX25)
7.5
Social sharing and campaigns
FloristWare
Leadfwd (formerly INBOX25)
9.0
Social profile integration
FloristWare
Leadfwd (formerly INBOX25)
6.0

Reporting & Analytics

FloristWare
Leadfwd (formerly INBOX25)
6.3
Dashboards
FloristWare
Leadfwd (formerly INBOX25)
6.5
Standard reports
FloristWare
Leadfwd (formerly INBOX25)
6.3
Custom reports
FloristWare
Leadfwd (formerly INBOX25)
6.0

Platform & Infrastructure

FloristWare
Leadfwd (formerly INBOX25)
9.1
Role-based workflow & approvals
FloristWare
Leadfwd (formerly INBOX25)
8.8
Customizability
FloristWare
Leadfwd (formerly INBOX25)
7.9
Integration with Salesforce.com
FloristWare
Leadfwd (formerly INBOX25)
10.0
Integration with SugarCRM
FloristWare
Leadfwd (formerly INBOX25)
9.6

Pros

FloristWare

  • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
  • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
  • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
Annette Hentz | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

FloristWare

  • I would like to see the ability to save work and continue later (as in pause order entering).
  • I would like to see in the future a more advanced routing module.
Amra Kolasinac | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Usability

FloristWare

FloristWare 9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Support Rating

FloristWare

FloristWare 9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Alternatives Considered

FloristWare

I have never felt the need to seek out an alternative to Floristware.
Annette Hentz | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Return on Investment

FloristWare

  • Has kept us on top of account billing, so positive
Wendy Heier Heier Designs Florist | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Pricing Details

FloristWare

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leadfwd (formerly INBOX25)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

FloristWare
9.0
Leadfwd (formerly INBOX25)
8.2

Usability

FloristWare
9.1
Leadfwd (formerly INBOX25)

Support Rating

FloristWare
9.1
Leadfwd (formerly INBOX25)

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