GoSpotCheck by FORM enables brands to streamline their sales and merchandising team's surveys, audits and reports through mobile data collection. Companies can arm their teams with GoSpotCheck's mobile app to get real-time information about merchandising, product line performance and competitive research.
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Zoho Survey
Score 9.2 out of 10
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Zoho Surveys is a survey and form building platform with an intuitive interface able to build branched, logic-based surveys with collaborative capabilities.
GoSpotCheck has been great when we want to collect data regarding price, number of items, yes or no responses and pictures, however it is not best used as a tool for audited large number or products. It is fairly easy to do this in the app but the data from the backend is a little bit of a nightmare! I'm hoping one day this can be looked into and provide a different way of collecting the multiple select question data to better suit audit data.
Zoho Survey is everything you need in a survey platform. If you already have the Zoho One suite, it makes a complete replacement for Survey Monkey. I don't think anyone would need this app on a standalone basis, however, mainly because Zoho has a full suite of other apps you should be using on top of Survey.
Ease of designing and creating survey questions for field team to answer. It was so easy to edit, add or remove questions so that I could alter what I wanted to see in real time.
Ease of completing survey on mobile device. While it was important for the data to be collected, it needed to be done efficiently. The app was easy to use, navigate and made filling out the surveys quick.
Customer Service- whenever we had a question or an issue, customer service was there to solve the problem quickly and effectively. Typically an email was the best way to get a quick answer. Their service and sales teams would also help us build missions to ensure we are capturing the data we want to capture and were able to export it and read it the way we wanted.
Ease of the back end system, not just building missions as previously stated, but also reading and exporting the data and photos collected.
Zoho Survey comes with a simple UI and the builder offers many different question types. Its strength may be in simpler or more basic surveys, but it is definitely intuitive enough to design a very in-depth survey. Publishing surveys is again a straightforward process and is easy to do.
The piping and logic features provide a better user experience for survey respondents, and are easy to configure within Zoho Survey. New features are always being added to Survey and the resources pages offer great detailed info on how to use the features of Zoho Survey.
The integration with other Zoho apps (Zoho CRM, Zoho Analytics, etc.) is a real strength. Zoho has ingeniously created an entire "operating system" for business that integrates all their apps so perfectly. For example, if you send a project survey to a contact you can view their response contextually within the CRM system. So basically, project managers can stay in the CRM and see all Zoho Survey responses from their customers.
We used to use a product called "Stay in Front." This was a product that was used prior to my arrival at Alliance so I don't know a lot of the ins and outs regarding comparison. I have heard that Stay in Front had a much better auditing system, however retrieving pictures from the software was a little cumbersome and not as efficient as what GSC has set up for its users. The ability to pull data quickly and consistently for our clients is so important and one of the reasons why we made the switch. GSC is also often updating and upgrading the software to include more functionality and this is something we can really take hold of.
We went with Zoho Survey largely because we use other Zoho products. I did try SurveyMonkey and actually found it a little overwhelming in terms of how much customization you could do with it. Once back with Zoho Survey, having used other Zoho products, I was more comfortable with the way it worked (although Zoho's UI does have its quirks to get used to). Recommended for Zoho Users especially.
The ROI was difficult to measure in dollars or units, but the data and intel we were able to collect and provide to our buying teams and use internally was invaluable. We no longer have the team collecting data in the field and it's a huge miss.
Alerted marketing team of competitor's promotions, merchandising and POP
Alerted product team of new products coming to market, feedback on new products in market, and consumer feedback on our products
Visibility to inventory standings and areas that needed improvement
A way to track in store planogram changes and total SKU count by brand - used to leverage our products in line review meetings
Ability to capture endless photos of merchandising and new products to have a visual at meetings
