Google Marketing Platform vs. TechTarget Data-Driven Display
Google Marketing Platform vs. TechTarget Data-Driven Display
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
TechTarget Data-Driven Display | N/A | TechTarget offers Data-driven Display, a digital advertising product that puts a brand in front of active tech buyers with contextual banners, takeover sponsorships and behavioral targeting. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | TechTarget Data-Driven Display | |
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Ask people about this product | See helpful people who have experience with this product | |
Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | TechTarget Data-Driven Display | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.2 out of 10 | The Trade Desk Score 8.2 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | TechTarget Data-Driven Display | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | TechTarget Data-Driven Display | |
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Likelihood to Recommend | Google | TechTarget No answers on this topic |
Pros | Google | TechTarget No answers on this topic |
Cons | Google | TechTarget No answers on this topic |
Likelihood to Renew | Google | TechTarget No answers on this topic |
Usability | Google | TechTarget No answers on this topic |
Support Rating | Google | TechTarget No answers on this topic |
Implementation Rating | Google | TechTarget No answers on this topic |
Alternatives Considered | Google | TechTarget No answers on this topic |
Return on Investment | Google | TechTarget No answers on this topic |
ScreenShots |