Google Trends vs. WebCEO

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.

Incentivized

If you are just wanting to have a web page without any idea of wanting to gain exposure for it via Google or social media channels then WebCEO is probably not for you. However, if you are like me and my Graceful Touch blog project where building a stronger and stronger backbone of digital success is important to you then WebCEO is without question your number one place to go.

• Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
• Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
• Year in Search and Trending Topics provides us great inspiration for our ads
• Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
• Being able to compare multiple keywords or search terms side by side is extremely helpful.

Incentivized

• The support team at WEB CEO are probably one of the best we have come across! They are always on the ball and answer all and any questions we have within a quick timeframe!
• The on-page optimisations and page scores go quite in depth allowing you to understand what is holding a page back. You can also customise what you want the on-page optimisations to be. There are settings to turn off a ranking factor, extremely handy for certain projects!
• The internal link structure analysis is extremely useful to help see your most authoritative pages. This enables you to help direct your links to your most important pages and see what pages are linked together.

• Top charts: would be nice to include top charts for the current month.
• Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
• More images: would be interesting to see trending image searches.

Incentivized

• We are very happy with WebCEO and they are always responsive and have implemented many of our team's recommendations. Most recently we have suggested they work on a system that would allow for factoring whether a ranking was a local stack, organic, answer box, and provide an at a glance rating. Something like 1-1-1, where each dash would signify a first page ranking, so first dash would be answer box, next local stack, next organic, etc...

Incentivized

Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Web CEO digs deeper into company’s online marketing strategy including email campaign, shortened URL service, creating landing page for webinars, social media push activities.

Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.

Incentivized

The UI is awesome and the recently redesigned the entire product. This isn't like Hootsuite which stays stagnant for years. It looks modern and functions like a modern tool. It can be a little sluggish at times but that is partially due to it querying so much amazing data at once :)

I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.

Incentivized

Most support networks focus on answering questions as WebCEO does. With my experience with WebCEO, I now call those the average support providers. Then there are the exceptional support providers who really go to the next level in making sure you are taken care of. While WebCEO certainly does this I've decided to remove them from qualifying at this level. Instead, I made a whole new category for their support called extraordinarily amazing. They respond in a timely fashion. Offer great value along the way. But then even have fun what with their unnecessary but great graphics that they include in their support. This is the upper edge of everything and leaves me with a huge smile on my face.

No. The difficulties were much of our own making. The installation of the software was simple and trouble free but our own initial use was less straightforward and we did not thoroughly think through how certain aspects of the system would be used. Thus we had initial inconsistency between different users of the system, which had to be resolved later.

Google Trends provides data for many LLM queries, so they aren’t great unless they have that data. However, they present the data in a more usable format than Google Trends, as the data can be manipulated for different case studies with a few simple prompts.

Incentivized

I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the data compiled to quickly implement solutions on our clients' sites.

• I can't really give a measurement of how Google Trends has directly contributed.
• Since Google Trends is free I would have to say that it is all positive ROI.
• I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.

Incentivized

• I would say that as a tool. Web CEO has a decent amount of kick to it. I just think that it is lacking that knockout punch that its competitors have
• The social metrics and competitor metrics are great, they just don#t have that zing to them. I think some GUI tweaks would move Web CEO onto the next level. It is a pity, as Web CEO is one step from greatness.

Incentivized