HubSpot Sales Hub vs Yesware

• Provides a streamlined system for creating, sending, and tracking automated email campaigns to current customers as well as cold prospects. This is a huge benefit for my sales team in that we can have a one-stop-shop for prospect engagement management.
• Playbooks in HubSpot Sales Hub has been a lifesaver by giving my sales team the step-by-step tools in order to present the best prospect discovery calls and demos. It's a simple process to follow but super effective!
• One of the areas that Hubspot does incredibly well is they provide score rating for each and every prospect within our CRM. The score rating is based upon prospect engagement to email outreach allowing my sales team to prioritize cold/hot leads and to focus on the higher engaged prospects.
• Another big benefit we've experienced is that HubSpot Sales Hub integrates with our CRM allowing a streamlined tech stack. This saves my sales team a lot of time managing both the CRM and HubSpot Sales Hub.

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• Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
• Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
• Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.

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• Search feature is horrible. When you have a prospect on the phone and you type in their name or company it isn't always visible. You have to use emails, otherwise all other searches are suspect and have to double and triple checked.... tough to do when talking to a prospect.
• Deal cards need to be MORE customizable (last update aside). There needs to be control (more) on what is presented on the card. Also, the order in which the cards are visible should be customizable. Allow the organization to sequence.
• The ability to create "online reports" dynamically. Simply allow me to create a report on needed criteria and then publish the report in a custom URL that I can share with non-HubSpot users. This can be used to share with my vendors, dealers, partners who I would never allow in my system but I want to provide visibility

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• I used to think that a Linkedin Sales Navigator integration would be ideal, and then they rolled it out!
• One thing would be to find a way to auto-populate my signature line into the merge as opposed to copy/pasting it every time (but not the end of the world).

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• We are able to consistently hit our outreach goals every week of 160 emails per SDR and BD. Sending 160 emails used to take us about 20 hours / SDR / week, and now it takes about 5-7 hours / SDR / week, based on the Sales tools.
• We've gotten to within 75% accuracy on our sales forecasts by analyzing our Hubspot reports, and better understanding the predictability of our revenue.
• We have saved hundreds of hours in sales training by onboarding new SDRs and BDs using Hubspot's templates and sequences.

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• Positive- the more people you are able to reach out to, the more opportunities to sell them your products, which ultimately leads to increased revenue for the business. We have seen tremendous success using Yesware, as it allows us to send hundreds of more emails than we would normally be able to handle at once.

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