Coremetrics / IBM Digital Analytics (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coremetrics / IBM Digital Analytics (discontinued)
Score 8.0 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.N/A
Pricing
Coremetrics / IBM Digital Analytics (discontinued)
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Coremetrics / IBM Digital Analytics (discontinued)
Considered Both Products
Coremetrics / IBM Digital Analytics (discontinued)
Chose Coremetrics / IBM Digital Analytics (discontinued)
In comparison to Adobe, I believe IBM Digital Analytics and Adobe Analytics are fairly similar in terms of features. When it comes to the marketing attribution approach, IBM is what sets it apart. Additionally, pre-integrated technologies with great ROI, like LIVEmail or IBM …
Chose Coremetrics / IBM Digital Analytics (discontinued)
Cognos has exploration but it doesn't have much AI and ML functionality. Watson is much more helpful when it comes to customer experience analytics. Watson gives clarity into end-to-end journeys and effectiveness while also giving the ability to visualize the actual customer …
Chose Coremetrics / IBM Digital Analytics (discontinued)
IBM Analytics is a great tool for measuring and analyzing web traffic along with consumer behavior to a degree. When compared to other solutions and tools available in the market today, I'd suggest checking out Kissmetrics or even Google Analytics over this tool. Ultimately, it …
Chose Coremetrics / IBM Digital Analytics (discontinued)
IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering.
Chose Coremetrics / IBM Digital Analytics (discontinued)
I think that Google Analytics does everything just a little bit better than IBM. I was brought in with IBM being so deeply integrated with existing systems that changing to another tool isn't viable at this time.
Chose Coremetrics / IBM Digital Analytics (discontinued)
The alternative products mentioned differ wildly.

Adobe Analytics is similar to IBM CXA although not as strong for transactional web assets (eStores). In keeping with IBM CXA, integration with Adobe's own suite of products is strong. However, in a heterogeneous environment, this …
Chose Coremetrics / IBM Digital Analytics (discontinued)
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to …
Chose Coremetrics / IBM Digital Analytics (discontinued)
IBM Digital Analytics is typically a choice driven by CMS and pricing decisions. In terms of stand alone considerations:

Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)
Chose Coremetrics / IBM Digital Analytics (discontinued)
Compared to Adobe: I think Adobe Analytics and IBM DA are very close in terms of functionalities. IBM makes the difference when it comes to the marketing attribution model. Also, the pre-integrated solutions such as LIVEmail or IBM Recommendations are very easy to use and allow …
Chose Coremetrics / IBM Digital Analytics (discontinued)
IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will …
Chose Coremetrics / IBM Digital Analytics (discontinued)
We have used Adobe Analytics and Google Analytics in similar instances. IBM Digital Analytics is between the 2 products, slightly better than Google Analytics but far behind the flexibility offered in Adobe.
Chose Coremetrics / IBM Digital Analytics (discontinued)
Coremetrics was the overall most comprehensive solution at the time.
Chose Coremetrics / IBM Digital Analytics (discontinued)
The customer support, advanced analysis and no data sampling are the primarily reasons why I would choose IBM over GA.
Chose Coremetrics / IBM Digital Analytics (discontinued)
Google Analytics - Compared to IBM, not as strong on the product reporting (product views, abandoned carts etc.). The end results can be achieved through custom variables, but that does require custom coding. While Google does at least have a reporting API, it is not nearly as …
Chose Coremetrics / IBM Digital Analytics (discontinued)
Google Analytics is great low cost alternative to IBM Digital Analytics for smaller, low traffic sites but does not offer the in depth product performance reports we require for our retail clients. IBM can add notes on Google's user interface but Google should really add …
Chose Coremetrics / IBM Digital Analytics (discontinued)
As a consulting company, we tailor the analytics solution to our clients. Usually they start with a free solution like Google Analytics, but they rapidly end up with a paying solution because it offers a deeper analysis and less restrictions on the data.

For instance Google …
Chose Coremetrics / IBM Digital Analytics (discontinued)
Have extensive use of Omniture and Google Analytics, but I find Digital Analytics the best for retailers. It's is an easy to use solution that highlights the merchandising and marketing issues related to your website.
Chose Coremetrics / IBM Digital Analytics (discontinued)
I mentioned Adobe and Google and made some comparisons in prior questions. I believe that any of these packages can be made quite powerful with a good implementation, which includes a good tagging strategy. I like Coremetrics best because I believe it is easier to get a solid …
Chose Coremetrics / IBM Digital Analytics (discontinued)
I feel that Google Analytics give you what you really need, without the hefty price tag. Along with giving you what you need, it is extremely more user friendly than IBM DA and can be easily learned by a multitude of people while still giving very significant information that …
Chose Coremetrics / IBM Digital Analytics (discontinued)
At the time we signed they were a Cadillac of software, there are really only 1-2 others that can compete on their level but that comes at a cost.
Chose Coremetrics / IBM Digital Analytics (discontinued)
IBM analytics prices can get really high if you overpass the contracted server calls, also increasing the amount of credits reports can get you the price to the roof
Chose Coremetrics / IBM Digital Analytics (discontinued)
Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to …
Chose Coremetrics / IBM Digital Analytics (discontinued)
Webtrends and Omniture were on the shortlist. Webtrends tagging implementation seemed a little less flexible than Omniture and Coremetrics. When it finally came down to pricing and desired features, Omniture and Coremetrics were not significantly different, so we based the …
Top Pros
Top Cons
Best Alternatives
Coremetrics / IBM Digital Analytics (discontinued)
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
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Contentsquare
Score 8.6 out of 10
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User Ratings
Coremetrics / IBM Digital Analytics (discontinued)
Likelihood to Recommend
7.0
(24 ratings)
Likelihood to Renew
5.8
(18 ratings)
Usability
9.0
(1 ratings)
Availability
10.0
(1 ratings)
Performance
8.0
(1 ratings)
Support Rating
2.3
(4 ratings)
Online Training
7.1
(2 ratings)
Implementation Rating
9.9
(2 ratings)
Configurability
8.0
(1 ratings)
Product Scalability
9.0
(1 ratings)
User Testimonials
Coremetrics / IBM Digital Analytics (discontinued)
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros
Discontinued Products
  • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
  • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
  • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
  • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
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Cons
Discontinued Products
  • The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
  • Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
  • Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
  • Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
  • Built in API calls allows for nice report design and automation.
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Likelihood to Renew
Discontinued Products
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
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Usability
Discontinued Products
Very easy to implement and use.
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Reliability and Availability
Discontinued Products
Never had any issues
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Performance
Discontinued Products
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support Rating
Discontinued Products
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training
Discontinued Products
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation Rating
Discontinued Products
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered
Discontinued Products
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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Scalability
Discontinued Products
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment
Discontinued Products
  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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