What users are saying about
50 Ratings
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Score 8.1 out of 100
5 Ratings
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Score 8 out of 100

Likelihood to Recommend

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
Anonymous | TrustRadius Reviewer

Decibel Insight

It doesn't replace traditional analytics tools like Google Analytics, but works best alongside them. Google Analytics is ideal for number crunching and stats, but it can't tell you why the stats are they way they are. DI helps answer those questions, it does things that Google can't do - showing information about clicks or scrolling on a specific page, and showing how much each page element contributes to your bottom line. The user playback tool is very very useful. In combination with the interaction maps, it's a great way to highlight key site issues quickly, and develop strategies of dealing with them.
Anonymous | TrustRadius Reviewer

Pros

IBM Digital Analytics

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
John Runyon | TrustRadius Reviewer

Decibel Insight

  • Easy and intuitive. The interface isn't overly complex.
  • Information is presented clearly.
  • Easy to find the information I'm looking for. Again, this is due to the simplicity.
  • The user playback tool is very powerful. It's like a video recording of where the client goes throughout the site.
Anonymous | TrustRadius Reviewer

Cons

IBM Digital Analytics

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Seth Poplaski | TrustRadius Reviewer

Decibel Insight

  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Gareth Beer | TrustRadius Reviewer

Decibel Insight

Decibel Insight 7.3
Based on 1 answer
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
Anonymous | TrustRadius Reviewer

Usability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
Anonymous | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Reliability and Availability

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues
Anonymous | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Performance

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Anonymous | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Support Rating

IBM Digital Analytics

IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Anonymous | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Online Training

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Anonymous | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Implementation Rating

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Alternatives Considered

IBM Digital Analytics

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
Anonymous | TrustRadius Reviewer

Decibel Insight

Doesn't replace Google Analytics, but serves as a complement to them. Does things that Google cannot do. Other products are quite narrow in scope - they only do one kind of heatmap, or only track visitors. DI is more fully featured as a suite of tools.
Anonymous | TrustRadius Reviewer

Scalability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
Anonymous | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Return on Investment

IBM Digital Analytics

  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
Anonymous | TrustRadius Reviewer

Decibel Insight

  • Helps clients buy-in to our redesign proposals.
  • Helps create trust with our clients when they can see clear evidence of our claims.
  • Clients are impressed by it.
Anonymous | TrustRadius Reviewer

Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Decibel Insight

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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