Khoros Marketing vs. Ubermetrics

While Khoros is a great platform for social content scheduling, there's definitely room for improvement within the platform. Scheduling within the platform has remained successful for my company due to the multiple-channel scheduling feature, shortened link tool and automatic posting, but this is primarily what we use Khoros Marketing for. The analytics tool is difficult to understand, and there are functionalities that I wish were present. I think the performance measurements provided within the analytics tool could be adjusted to better suite the needs of a social media program (specific follower count information, individual post breakdowns, etc.). I also think the account integration functionality could be improved to support multi-brand organizations like mine.

Incentivized

Ubermetrics Delta is the perfect tool for (social) media analysis and monitoring. It visualizes dialogues (almost) in realtime and helps to handle any social media incident. Furthermore it helps to quantify the impact and virality of conversation and dialogues on the internet, social media, etc. With the additional possibility to analyze offline communication it is easy to compare the differences between online and offline marketing and PR.

• Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
• Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
• The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.

Incentivized

• We have been using Ubermetrics in various areas. In sales, we use it for monitoring in order to recognize the tender at an early stage. The marketing department uses this tool to check what is spread across the brand, but also to keep track of sponsorship.

• Uploading Instagram stories through Khoros.
• Uploading Instagram carousels through Khoros.
• Reducing the wait time for some things to delete or add to the content calendar.
• Sorting by date added as default in the content center.
• Having the most used initiative as the default when first entering Khoros instead of the newest created one.

Incentivized

• Actually, there is nothing we disliked about Ubermetrics. We are looking forward to the international expansion of Ubermetrics’ online media coverage which may fairly take another while though.

There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Incentivized

• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

Incentivized

• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

Incentivized

Khoros' product offering supports multiple teams within the enterprise whereas many of their competitors lacked 1 product or another, which would have required us to vet, sign, and renew with multiple vendors. My team vets competing platforms every year, and Khoros continues to beat them in functionality, support, and scalability

Incentivized

Storio and Percolate make it much more difficult to build boolean connections in their searches. Thus, the results are often misleading

I am giving this rating because Khoros works for our organization. We have not needed to scale it lately but we know the capability is there. The Khoros account team is good about checking in with us to make sure the tool meets our needs.

Incentivized

• The Plans section is great for keeping track of content that needs to be posted.
• The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
• The Analytic section is terrific for tracking posts and easily viewing them natively when needed.

Incentivized

• Ubermetrics Delta helped to track and analyze the virality of posts, press releases etc., and thus helped to steer the performance of press and marketing campaigns.