What users are saying about
33 Ratings
5 Ratings
33 Ratings
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Score 8.6 out of 100
5 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Later

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Alexis Ramsey | TrustRadius Reviewer

MeetEdgar

  • Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
  • Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.
Vert Hsu | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Later
MeetEdgar
7.0
Content planning and scheduling
Later
MeetEdgar
10.0
Content optimization
Later
MeetEdgar
10.0
Workflow management
Later
MeetEdgar
1.0

Engagement

Later
MeetEdgar
10.0
Bulk actions
Later
MeetEdgar
10.0

Marketing

Later
MeetEdgar
7.0
Content marketing
Later
MeetEdgar
7.0

Channel coverage/integration

Later
MeetEdgar
9.7
Twitter
Later
MeetEdgar
10.0
Facebook
Later
MeetEdgar
9.0
LinkedIn
Later
MeetEdgar
10.0

Reporting/analytics

Later
MeetEdgar
3.5
Campaign success analytics
Later
MeetEdgar
2.0
Real-time tracking
Later
MeetEdgar
5.0

Account management

Later
MeetEdgar
10.0
Role-based user permissions & privileges
Later
MeetEdgar
10.0

Pros

Later

  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
Meredith Walter | TrustRadius Reviewer

MeetEdgar

  • The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.
  • It's easy to manage multiple accounts at once.
  • It's very user-friendly and it's easy to get a hang of it.
Anonymous | TrustRadius Reviewer

Cons

Later

  • Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
Lauren Kelley | TrustRadius Reviewer

MeetEdgar

  • Inability to use multiple photos for a single Facebook post.
  • Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though.
Vert Hsu | TrustRadius Reviewer

Usability

Later

Later 9.4
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter | TrustRadius Reviewer

MeetEdgar

No score
No answers yet
No answers on this topic

Support Rating

Later

Later 8.6
Based on 10 answers
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

MeetEdgar

No score
No answers yet
No answers on this topic

Alternatives Considered

Later

We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be switching as we move into the new year. Later by far offers the most options and tools, including the ability to schedule Instagram stories in advance.
Anonymous | TrustRadius Reviewer

MeetEdgar

So far it's our favorite social media posting tool. It's an inexpensive tool that can save you a lot of time. It's easier to use and its library has great functionalities like "post only once", "expire after DATE", and if you have a schedule set up there will be no gaps in your posting
Anonymous | TrustRadius Reviewer

Return on Investment

Later

  • It's hard to tell an overall ROI, but I feel it has been positive for the most part.
  • There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
  • Using the link in the bio feature better - so far I haven't had any results as I did with other products.
  • I wish there was auto-fill for website links used more than once.
  • I wish Instagram would allow users to be found when tagging.
  • The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.
Josephine Stafford | TrustRadius Reviewer

MeetEdgar

  • It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.
Vert Hsu | TrustRadius Reviewer

Pricing Details

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MeetEdgar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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