What users are saying about
9 Ratings
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Score 7.8 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Leanplum
Sprinklr Modern Marketing
7.7
Ideation
Leanplum
Sprinklr Modern Marketing
7.8
Approval workflows
Leanplum
Sprinklr Modern Marketing
6.8
Content collaboration
Leanplum
Sprinklr Modern Marketing
8.7
Content calendar
Leanplum
Sprinklr Modern Marketing
8.2
Network for content licensing/production
Leanplum
Sprinklr Modern Marketing
7.3

Content Publishing

Leanplum
Sprinklr Modern Marketing
6.4
Content hub
Leanplum
Sprinklr Modern Marketing
9.3
Forms / Gated content
Leanplum
Sprinklr Modern Marketing
5.5
Embedded CTAs
Leanplum
Sprinklr Modern Marketing
1.8
Content distribution
Leanplum
Sprinklr Modern Marketing
7.8
Content promotion
Leanplum
Sprinklr Modern Marketing
6.5
Content automation
Leanplum
Sprinklr Modern Marketing
7.5

Content Reporting & Analytics

Leanplum
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Leanplum
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Leanplum
Sprinklr Modern Marketing
8.3
Content performance analytics
Leanplum
Sprinklr Modern Marketing
8.5
Campaign optimization dashboard
Leanplum
Sprinklr Modern Marketing
7.9
Competitive analytics
Leanplum
Sprinklr Modern Marketing
7.6

Pros

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Support Rating

Leanplum

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Alternatives Considered

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Leanplum

  • Leanplum has helped a client improve their visibility & ROI on push campaigns.
  • It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
  • When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.
Alec Dibble | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Pricing Details

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Leanplum
9.0
Sprinklr Modern Marketing
7.3

Support Rating

Leanplum
Sprinklr Modern Marketing
6.7

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