Lytics vs. UserZoom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.1 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
UserZoom
Score 7.9 out of 10
N/A
N/AN/A
Pricing
LyticsUserZoom
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsUserZoom
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
LyticsUserZoom
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Smartlook
Smartlook
Score 8.7 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Optimal Workshop
Optimal Workshop
Score 8.5 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Optimal Workshop
Optimal Workshop
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsUserZoom
Likelihood to Recommend
8.6
(4 ratings)
8.4
(15 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
User Testimonials
LyticsUserZoom
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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UserZoom
UserZoom is well suited for usability testing, I found specifically around test websites and marketing materials. I was able to invite others to participate and watch as well as screen share so that it was an interactive session. Other tools I have used have been a little better with the video output and transcripts of each session so that we could capture notes quickly, but overall it was a good tool to use to test.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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UserZoom
  • Quantitative testing can be done on the cheap compared to other quant tools or vendors... once you buy the license, you only pay for additional recruiting and you are managing the project, so there isn't the high cost of having other vendors doing the project management or running a survey etc.
  • Farily robust means of tracking and recording data. I also relied heavily on the excel spreadsheet of all the raw data, which you can have UZ customize for you to get what you need.
  • Great support system from the UserZoom team - they have researchers who can help with coding and also provide research support for a very good price.
  • Also they have tree testing, card sorting, survey capabilities (in addition to usability testing)... and mobile testing. and they seem to be continously be developing the tool to support additional methods.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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UserZoom
  • Compared with some other tools, because their video conferencing platform is web-based (vs. using Zoom, which has a desktop app), I find the connection buffers a lot and it's kind of annoying
  • Their screening tool on the UserZoom side (not Go) is clunky. Just let me select May, Must, or Should not for criteria rather than the weird interface design they have now.
  • Logic panel is a little confusing, sometimes I do a double-take, sometimes it's wonky and resets itself. It's just not as easy to use as it could be.
  • They haven't integrated UserZoom and UserZoom Go (formerly Validately)
  • It's expensive!
  • We signed up for a high sample size license with unlimited tests, but we're finding their panel doesn't fill as fast as their biggest competitor, UserTesting. We've struggled to fill n=100 sample tests with fairly general criteria.
  • A lot of their licenses only allow limited concurrent studies, whereas UserTesting had unlimited tests that you could launch at a time. It's slowed us down.
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Likelihood to Renew
Lytics
No answers on this topic
UserZoom
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
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Usability
Lytics
No answers on this topic
UserZoom
Overall, it was fairly easy to use. Especially if you are familiar with this type of product. We were able to use it for testing pretty much right after we got it (same day) and didn't have many issues figuring out how to invite, test, and share which was great.
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Support Rating
Lytics
No answers on this topic
UserZoom
From my experience, the UserZoom team has really done a great job answering the limited questions we have given them thus far. I think the platform is popular enough that many of my questions have been answered by their help pages - or other online content with helpful tips and tricks. I think the community has done a nice job of providing end-user tutorials for those who are new to the platform.
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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UserZoom
Client selected it due to how they used it, pricing, and what it could do for them. It's about the same as these other tools but UsabilityHub let's you run multiple types of task in one test, and UserTesting still has a bigger panel I think
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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UserZoom
  • Time-efficient: quick to gather insights
  • Making informed decisions: repeat testing before launching the app/website to reduce errors in the future
  • Guarantee customers' satisfaction: ensure the errors are reduced to the minimum so that the purchase process is smooth and there will be no need to reach out to our customer support team
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration