Mailchimp vs. SendPulse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
SendPulse
Score 8.4 out of 10
N/A
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
Pricing
MailchimpSendPulse
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailchimpSendPulse
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing starts from $9 a month and depends on the number of messages sent.
More Pricing Information
Community Pulse
MailchimpSendPulse
Considered Both Products
Mailchimp
Chose Mailchimp
I am using all three software for different purposes. All three software give good results in the areas where we use them. MailChimp stands a little ahead of them because of its deliverability.
SendPulse
Chose SendPulse
For me, it was the obvious choice if we compared SendPulse and MailChimp/MailerLite/AWeber. Some of the competitors don't have SMS/push features, some are too simple (MailerLite), some are too complex or not so intuitive. I always preferred more all-in-one tools, because …
Chose SendPulse
I transitioned recently from MailChimp to SendPulse because I love to be able to customise my messages more so that emails are sent at the right time for each customer. This for me is a HUGE advantage that SendPulse provides. Additionally, even with a small list, MailChimp was …
Chose SendPulse
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), Consta…
Chose SendPulse
Its campaign editor feature makes it my favourite application for email marketing. It is extremely easy to send a campaign in very less time. And the results are very satisfying. So I switched to this application.
Chose SendPulse
Its integration with sms facility and Viber makes it different from others.
To be very honest I use all three facilities depending upon the content which i need to communicate to my subscribers. I use SendPulse more frequently because of its richness. And it delivers good …
Chose SendPulse
SendPulse's artificial intelligence feature and the easy but powerful A/B Testing feature helps us test many subject ideas for our subscribers. The other similar product in the email marketing field doesn't have push notifications on the browser. Push notification is not and …
Chose SendPulse
Sendpulse is a lot cheaper and has unique features like resend capabilities as well as AI options that others just don't offer. For our company, we need to get the best return on our time and money and with sendpulse's pricing and features we do.
Top Pros
Top Cons
Features
MailchimpSendPulse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
471 Ratings
4% above category average
SendPulse
6.5
11 Ratings
22% below category average
WYSIWYG email editor8.1437 Ratings5.011 Ratings
Dynamic content7.8420 Ratings4.011 Ratings
Ability to test dynamic content7.9401 Ratings8.09 Ratings
Landing pages7.5325 Ratings00 Ratings
A/B testing8.0356 Ratings8.08 Ratings
Mobile optimization8.1430 Ratings6.011 Ratings
Email deliverability reporting8.5458 Ratings7.011 Ratings
List management8.1459 Ratings6.011 Ratings
Triggered drip sequences7.7317 Ratings8.09 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
SendPulse
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
48 Ratings
6% above category average
SendPulse
-
Ratings
Calendaring8.443 Ratings00 Ratings
Event/webinar marketing7.734 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.1
41 Ratings
8% above category average
SendPulse
-
Ratings
Social sharing and campaigns8.239 Ratings00 Ratings
Social profile integration8.033 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.5
456 Ratings
0% above category average
SendPulse
8.2
11 Ratings
5% above category average
Dashboards7.6119 Ratings9.010 Ratings
Standard reports8.0454 Ratings7.011 Ratings
Custom reports6.948 Ratings8.58 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.3
41 Ratings
4% below category average
SendPulse
-
Ratings
API7.831 Ratings00 Ratings
Role-based workflow & approvals6.26 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.320 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.517 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.636 Ratings00 Ratings
Best Alternatives
MailchimpSendPulse
Small Businesses
Vbout
Vbout
Score 9.3 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Litmus
Litmus
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpSendPulse
Likelihood to Recommend
8.0
(495 ratings)
5.0
(11 ratings)
Likelihood to Renew
8.5
(51 ratings)
9.1
(1 ratings)
Usability
8.4
(373 ratings)
8.2
(1 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.6
(13 ratings)
9.1
(1 ratings)
Implementation Rating
7.5
(22 ratings)
8.2
(1 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpSendPulse
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
SendPulse Ltd.
SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.
Read full review
Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
SendPulse Ltd.
  • One of the best features of this software is its user interface. I found it very intuitive.
  • It has sms feature also which is a great add-on to this software.
  • It has live chat support feature. And I find it very helpful when i find any technical problem.
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
SendPulse Ltd.
  • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
  • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
  • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
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Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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SendPulse Ltd.
Because I love how easy and intuitive SendPulse is.
Read full review
Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
SendPulse Ltd.
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
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Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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SendPulse Ltd.
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
SendPulse Ltd.
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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SendPulse Ltd.
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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SendPulse Ltd.
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
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Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
SendPulse Ltd.
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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SendPulse Ltd.
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
SendPulse Ltd.
  • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
  • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
  • It made brand building very easy among my clients.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

SendPulse Screenshots

Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android