What users are saying about
11 Ratings
7 Ratings
11 Ratings
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Score 7.1 out of 100
7 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton | TrustRadius Reviewer

Zipwhip

I really dislike Zipwhip, especially now that there are so many more options out there. If you are still using a landline or a desk phone, but need the ability to receive/send text messages from your phone number, this would work well for you still. Besides that, I can't see many reasons to use this product anymore. Things like EZtexting offer these same functions and more. Or even better, Dialpad offers the voice and text options for one price.
Mike Monteiro | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailigen
7.4
Zipwhip
WYSIWYG email editor
Mailigen
8.0
Zipwhip
Dynamic content
Mailigen
8.0
Zipwhip
Ability to test dynamic content
Mailigen
7.0
Zipwhip
A/B testing
Mailigen
6.0
Zipwhip
Mobile optimization
Mailigen
8.0
Zipwhip
Email deliverability reporting
Mailigen
9.0
Zipwhip
List management
Mailigen
3.0
Zipwhip
Triggered drip sequences
Mailigen
10.0
Zipwhip

Reporting & Analytics

Mailigen
3.0
Zipwhip
Dashboards
Mailigen
3.0
Zipwhip
Standard reports
Mailigen
4.0
Zipwhip
Custom reports
Mailigen
2.0
Zipwhip

Pros

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Howard Rybko | TrustRadius Reviewer

Zipwhip

  • Scheduled texts - when scheduling an appointment, we schedule a text to be sent prior to this appointment
  • Automations - we can set up auto texts and responses
Anonymous | TrustRadius Reviewer

Cons

Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis | TrustRadius Reviewer

Zipwhip

  • I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
  • The ability to send video through this program would significantly enhance its functionality for us.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mailigen

Mailigen 8.7
Based on 7 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Egils Boitmanis | TrustRadius Reviewer

Zipwhip

No score
No answers yet
No answers on this topic

Usability

Mailigen

Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis | TrustRadius Reviewer

Zipwhip

Zipwhip 8.0
Based on 1 answer
It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
Mike Monteiro | TrustRadius Reviewer

Support Rating

Mailigen

Mailigen 9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis | TrustRadius Reviewer

Zipwhip

Zipwhip 3.9
Based on 3 answers
I've never had to contact support.
Anonymous | TrustRadius Reviewer

Implementation Rating

Mailigen

Mailigen 7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis | TrustRadius Reviewer

Zipwhip

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailigen

We needed more understanding on how our customers act, when they react or stay passive. Also needed to decrease ridiculously slow sending times and the choice to change was no-brainer
Cristo Pajust | TrustRadius Reviewer

Zipwhip

Enabling the business number is a key feature for us. Also, their pricing is all inclusive which is super helpful and a lot easier when it is not per text pricing model for our kind of business and reselling.
Anonymous | TrustRadius Reviewer

Return on Investment

Mailigen

  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Taylor Patton | TrustRadius Reviewer

Zipwhip

  • Much quicker responses = greater technician efficiency = more profit.
  • Serving as a legal record of approved or declined services has saved us from a couple of very bad situations.
Anonymous | TrustRadius Reviewer

Pricing Details

Mailigen

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

Zipwhip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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