Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
Associate Director of Sales Analytics & Operations
Chose Adobe Marketo Engage
Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales …
I've used Mailchimp for email marketing. Mailchimp has an impressive creative suite for building campaigns. The version I used years ago lacked a full analytical picture and tracking. I can't speak to the current version and features.
Adobe Marketo Engage is better suited for someone with strong IT knowledge. Its customization abilities are why we ultimately chose it over Hubspot and Pardot.
Personalization is a strength of Marketo Engage, enabling us to design highly targeted and tailored campaigns. Its engagement features help improve consumer interactions and feedback.
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
Adobe Marketo Engage is way better than other tools I've used. I like to compare it to Excel - it has all the basic tools and it's up to you to arrange them in a meaningful way. The same goal can be achieved in lots of different ways, so you can let your creativity loose.
Adobe Marketo Engage is more flexible and provides more advanced functionality. Adobe Marketo Engage allows you to better grow with the platform as you mature and evolve your digital marketing campaigns and processes. Adobe Marketo Engage provides more flexibility with regard …
It is hard to compare Mailchimp with Adobe Marketo Engage because the ladder is far superior, customisable, complex and can handle our database size - which is very big. In my opinion, Mailchimp's software has a better design and it is more intuitive, which makes it a far …
Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better …
I worked with Acoustic (Watson or IBM) MailChimp, cEvent. For our current organization Marketo is for sure the best fit. I feel like MailChimp would probably be more suitable for smaller crowds. We also use MailChimp for some other side of our business, so I do have to know …
I think the only thing that comes close is Eloqua because most of the companies that I've been part of is enterprise level. I've been part of some SMEs and that's when solutions like Pardot is okay. But once you go enterprise, I think Eloqua is the one that stacks up really well.
Marketo just has more functionality. I don't know now, but before, Mailchimp didn't have landing page creations and forms weren't that great. In Marketo you have much more possibilities to do that.
I think that Acton and HubSpot were more limited. They had some weird quirks about them. And like I said, Marketo has just so many different things that you can do. And it's not just drag and drop for everything. You can make it completely personalized, you can use scripts. …
Marketo gives Marketing the power to harness the information in your CRM System. It can be as complex or simple as you need, depending on your maturity level with automation. I cannot image using anything other than Marketo to grow my company.
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
Marketo's email editor is basic in comparison to other cheaper alternatives out there.
Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.