Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Twilio Segment
Score 8.2 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Mixpanel
Twilio Segment
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Mixpanel
Twilio Segment
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
Mixpanel was fairly simpler to set up and the pricing metrics were easier for us to keep track of. Besides that, Mixpanel integrated with many of the other products we were using which made it simpler for us to keep all our data integrated and easy to keep track of. Mixpanel's …
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I …
Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, …
The competitors above either charge a lot if you want to warehouse your data, don't allow data warehousing, or make it very difficult to warehouse your data (requiring you to write custom scripts and run them on schedulers). Segment makes it easy to warehouse your application's …
See my previous response. Google Tag Manager is great if you are firmly in the Google ecosphere. But they don't have as many integrations as Segment.io