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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A

    Unbounce

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Pricing
    Movable InkUnbounce
    Editions & Modules
    No answers on this topic
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Offerings
    Pricing Offerings
    Movable InkUnbounce
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsContact vendor for pricing information.All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Movable InkUnbounce
    Considered Both Products
    Movable Ink
    No answer on this topic
    Unbounce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    71%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    86%
    Happy with the feature set
    18 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    74%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    18 Answers
    Features
    Movable InkUnbounce
    Content Creation
    Comparison of Content Creation features of Movable Ink and Unbounce
    Feature
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Unbounce
    -
    Ratings
    Ideation9.03 Ratings00 Ratings
    Approval workflows10.02 Ratings00 Ratings
    Content collaboration9.02 Ratings00 Ratings
    Content calendar10.03 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Movable Ink and Unbounce
    Feature
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Unbounce
    -
    Ratings
    Content hub9.04 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs10.03 Ratings00 Ratings
    Content distribution9.04 Ratings00 Ratings
    Content promotion10.02 Ratings00 Ratings
    Content automation9.04 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Movable Ink and Unbounce
    Feature
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Unbounce
    -
    Ratings
    Audience profiling and targeting9.04 Ratings00 Ratings
    Closed-loop tracking and reporting10.03 Ratings00 Ratings
    Content performance analytics9.04 Ratings00 Ratings
    Campaign optimization dashboard10.04 Ratings00 Ratings
    Competitive analytics9.02 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Movable Ink and Unbounce
    Feature
    Movable Ink
    -
    Ratings
    Unbounce
    7.7
    18 Ratings
    25% above category average
    Landing page A/B testing:00 Ratings9.117 Ratings
    Dynamic page text replacement00 Ratings8.612 Ratings
    Real-time analytics dashboard00 Ratings5.817 Ratings
    SEO tools00 Ratings6.915 Ratings
    Optimization recommendations00 Ratings7.915 Ratings
    Best Alternatives
    Movable InkUnbounce
    Small Businesses
    Contently
    Score9.9 out of 10
    Instapage
    Score9.8 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Instapage
    Score9.8 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Movable InkUnbounce
    Likelihood to Recommend
    10.0
    (4 ratings)
    7.9
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (10 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (7 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Movable InkUnbounce
    Likelihood to Recommend
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Unbounce
    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Incentivized
    Read full review
    Pros
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Unbounce
    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Incentivized
    Read full review
    Cons
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Unbounce
    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Incentivized
    Read full review
    Likelihood to Renew
    Movable Ink
    No answers on this topic
    Unbounce
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Incentivized
    Read full review
    Usability
    Movable Ink
    No answers on this topic
    Unbounce
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Read full review
    Support Rating
    Movable Ink
    No answers on this topic
    Unbounce
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Incentivized
    Read full review
    Implementation Rating
    Movable Ink
    No answers on this topic
    Unbounce
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Incentivized
    Read full review
    Alternatives Considered
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Incentivized
    Read full review
    Return on Investment
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    Unbounce
    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Incentivized
    Read full review
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink

    Unbounce Screenshots

    Product screenshotProduct screenshotScreenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates