What users are saying about
7 Ratings
135 Ratings
7 Ratings
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Score 8.4 out of 100
135 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Movable Ink

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Peter Bakalski | TrustRadius Reviewer

unbounce

When you need to be able to do it yourself Unbounce is the perfect platform to help. When IT resources in our department were overly committed to other things and Marketing was not able to have in-house landing pages built, it was the perfect solution for us. It allowed us to create our own pages quickly and easily when we were unable to build them otherwise. Since this point, we have moved the building over to marketing. It helps us stay brand consistent while also leaving IT time to handle other things.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.6
unbounce
Ideation
Movable Ink
10.0
unbounce
Approval workflows
Movable Ink
9.0
unbounce
Content collaboration
Movable Ink
8.0
unbounce
Content calendar
Movable Ink
7.5
unbounce

Content Publishing

Movable Ink
8.5
unbounce
Content hub
Movable Ink
8.0
unbounce
Embedded CTAs
Movable Ink
8.5
unbounce
Content distribution
Movable Ink
8.5
unbounce
Content promotion
Movable Ink
9.0
unbounce
Content automation
Movable Ink
8.5
unbounce

Content Reporting & Analytics

Movable Ink
8.2
unbounce
Audience profiling and targeting
Movable Ink
7.0
unbounce
Closed-loop tracking and reporting
Movable Ink
8.0
unbounce
Content performance analytics
Movable Ink
8.5
unbounce
Campaign optimization dashboard
Movable Ink
8.5
unbounce
Competitive analytics
Movable Ink
9.0
unbounce

SEO and Conversion Optimization

Movable Ink
unbounce
7.5
Landing page A/B testing:
Movable Ink
unbounce
8.5
Dynamic page text replacement
Movable Ink
unbounce
8.3
Real-time analytics dashboard
Movable Ink
unbounce
7.6
SEO tools
Movable Ink
unbounce
6.3
Optimization recommendations
Movable Ink
unbounce
6.7

Pros

Movable Ink

  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
Anonymous | TrustRadius Reviewer

unbounce

  • Customer Support
  • Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
  • Cross-Channel Reporting
  • Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
  • Creating Contact Lists For Drip Email Campaigns
  • Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.
Danilo Roberto Zerón | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

unbounce

  • The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
  • Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

unbounce

unbounce 7.7
Based on 9 answers
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Christopher Whalen | TrustRadius Reviewer

Usability

Movable Ink

No score
No answers yet
No answers on this topic

unbounce

unbounce 7.8
Based on 2 answers
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
Jeremy Poore | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

unbounce

unbounce 9.5
Based on 8 answers
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
Michael Dell'Arciprete | TrustRadius Reviewer

Implementation Rating

Movable Ink

No score
No answers yet
No answers on this topic

unbounce

unbounce 6.0
Based on 3 answers
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Christopher Whalen | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Peter Bakalski | TrustRadius Reviewer

unbounce

Unbounce and Leadpages are very similar, I really don't have anything bad to say about either. I chose Unbounce over Leadpages because of the customized URL option. From a branding perspective, it looks stronger to have try.mycompany.com/myoffer than something like mycompany.Leadpages.com/myoffer. I just like that and i felt more comfortable knowing that we would be able to take ownership of the url even if it wasn't hosted on our home site
Hope Arent | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
Anonymous | TrustRadius Reviewer

unbounce

  • We don't have every A/B test outperform, but that also means we've still found a winner each time
  • On pages that have succeeded a 6% increase in conversions is thousands of dollars more in revenue with no additional ad spend
  • Better on page time and lower bounce rates as well
Anonymous | TrustRadius Reviewer

Screenshots

Movable Ink

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Movable Ink Editions & Modules

Additional Pricing Details

unbounce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$49 per month

unbounce Editions & Modules

Edition
Premium$159/mo1
Enterprise$399+/mo2
Essential$79/mo3
  1. 150 landing pages, 16 popups & sticky bars
  2. 375+ landing pages, 40+ popups and sticky bars
  3. 75 landing pages, 8 popups & sticky bars
Additional Pricing Details
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

Rating Summary

Likelihood to Recommend

Movable Ink
8.0
unbounce
7.7

Likelihood to Renew

Movable Ink
unbounce
7.7

Usability

Movable Ink
unbounce
7.8

Reliability and Availability

Movable Ink
unbounce
9.1

Support Rating

Movable Ink
unbounce
9.5

Implementation Rating

Movable Ink
unbounce
6.0

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