Net-Results vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Net-Results
Score 8.1 out of 10
Small Businesses (1-50 employees)
Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
Net-ResultsOrtto
Editions & Modules
One Price Full Platform
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
Net-ResultsOrtto
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.
More Pricing Information
Community Pulse
Net-ResultsOrtto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Net-ResultsOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Net-Results
7.1
23 Ratings
9% below category average
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor7.021 Ratings8.911 Ratings
Dynamic content7.214 Ratings8.98 Ratings
Ability to test dynamic content7.311 Ratings8.98 Ratings
Landing pages7.019 Ratings00 Ratings
A/B testing6.311 Ratings8.98 Ratings
Mobile optimization5.022 Ratings8.910 Ratings
Email deliverability reporting8.023 Ratings9.911 Ratings
List management7.022 Ratings8.911 Ratings
Triggered drip sequences8.618 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Net-Results
7.6
20 Ratings
2% below category average
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation8.518 Ratings9.911 Ratings
Lead scoring and grading8.418 Ratings00 Ratings
Data quality management5.018 Ratings8.910 Ratings
Automated sales alerts and tasks8.616 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Net-Results
7.5
15 Ratings
2% below category average
Ortto
8.9
9 Ratings
16% above category average
Calendaring7.99 Ratings00 Ratings
Event/webinar marketing7.015 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Net-Results
6.9
7 Ratings
9% below category average
Ortto
8.9
8 Ratings
17% above category average
Social sharing and campaigns7.07 Ratings00 Ratings
Social profile integration6.77 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Net-Results
6.3
22 Ratings
17% below category average
Ortto
8.9
12 Ratings
17% above category average
Dashboards7.021 Ratings8.912 Ratings
Standard reports6.022 Ratings8.912 Ratings
Custom reports6.019 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Net-Results
7.5
20 Ratings
1% below category average
Ortto
8.9
9 Ratings
16% above category average
API7.015 Ratings8.98 Ratings
Role-based workflow & approvals8.08 Ratings00 Ratings
Customizability7.019 Ratings8.99 Ratings
Integration with Salesforce.com7.99 Ratings8.97 Ratings
Integration with Microsoft Dynamics CRM7.03 Ratings00 Ratings
Integration with SugarCRM8.17 Ratings00 Ratings
Best Alternatives
Net-ResultsOrtto
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Net-ResultsOrtto
Likelihood to Recommend
8.0
(25 ratings)
8.9
(12 ratings)
Likelihood to Renew
9.0
(4 ratings)
-
(0 ratings)
Usability
7.5
(3 ratings)
-
(0 ratings)
User Testimonials
Net-ResultsOrtto
Likelihood to Recommend
Net-Results
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
Net-Results
  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
Net-Results
  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Likelihood to Renew
Net-Results
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
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Ortto
No answers on this topic
Usability
Net-Results
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
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Ortto
No answers on this topic
Alternatives Considered
Net-Results
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
Net-Results
  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Net-Results Screenshots

Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.