What users are saying about
77 Ratings
657 Ratings
77 Ratings
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Score 6.9 out of 100
657 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

NetSuite CRM

On an operations level, NetSuite CRM is really good. It is easy to navigate inventory and allocate orders under the appropriate department for revenue or warranty. I feel there are more suited CRM's that are much more user friendly for ticketing systems.
Chrissie Nelms | TrustRadius Reviewer

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

NetSuite CRM
7.6
Pardot
Customer data management / contact management
NetSuite CRM
8.0
Pardot
Workflow management
NetSuite CRM
7.5
Pardot
Territory management
NetSuite CRM
7.5
Pardot
Opportunity management
NetSuite CRM
8.0
Pardot
Integration with email client (e.g., Outlook or Gmail)
NetSuite CRM
6.8
Pardot
Contract management
NetSuite CRM
7.7
Pardot
Quote & order management
NetSuite CRM
8.4
Pardot
Interaction tracking
NetSuite CRM
7.1
Pardot
Channel / partner relationship management
NetSuite CRM
7.3
Pardot

Customer Service & Support

NetSuite CRM
6.0
Pardot
Case management
NetSuite CRM
6.0
Pardot
Call center management
NetSuite CRM
5.8
Pardot
Help desk management
NetSuite CRM
6.0
Pardot

Marketing Automation

NetSuite CRM
7.0
Pardot
Lead management
NetSuite CRM
8.9
Pardot
Email marketing
NetSuite CRM
5.1
Pardot

CRM Project Management

NetSuite CRM
7.9
Pardot
Task management
NetSuite CRM
6.9
Pardot
Billing and invoicing management
NetSuite CRM
7.7
Pardot
Reporting
NetSuite CRM
9.1
Pardot

CRM Reporting & Analytics

NetSuite CRM
7.0
Pardot
Forecasting
NetSuite CRM
7.0
Pardot
Pipeline visualization
NetSuite CRM
7.0
Pardot
Customizable reports
NetSuite CRM
7.0
Pardot

Customization

NetSuite CRM
7.1
Pardot
Custom fields
NetSuite CRM
7.1
Pardot
Custom objects
NetSuite CRM
8.0
Pardot
Scripting environment
NetSuite CRM
6.0
Pardot
API for custom integration
NetSuite CRM
7.1
Pardot

Security

NetSuite CRM
8.6
Pardot
Single sign-on capability
NetSuite CRM
8.5
Pardot
Role-based user permissions
NetSuite CRM
8.7
Pardot

Social CRM

NetSuite CRM
6.9
Pardot
Social data
NetSuite CRM
7.0
Pardot
Social engagement
NetSuite CRM
6.7
Pardot

Integrations with 3rd-party Software

NetSuite CRM
7.0
Pardot
Marketing automation
NetSuite CRM
7.1
Pardot
Compensation management
NetSuite CRM
6.9
Pardot

Platform

NetSuite CRM
6.8
Pardot
Mobile access
NetSuite CRM
6.8
Pardot

Email & Online Marketing

NetSuite CRM
Pardot
7.7
WYSIWYG email editor
NetSuite CRM
Pardot
6.7
Dynamic content
NetSuite CRM
Pardot
7.1
Ability to test dynamic content
NetSuite CRM
Pardot
7.4
Landing pages
NetSuite CRM
Pardot
6.8
A/B testing
NetSuite CRM
Pardot
8.5
Mobile optimization
NetSuite CRM
Pardot
7.8
Email deliverability reporting
NetSuite CRM
Pardot
8.5
List management
NetSuite CRM
Pardot
8.3
Triggered drip sequences
NetSuite CRM
Pardot
8.2

Lead Management

NetSuite CRM
Pardot
8.0
Lead nurturing
NetSuite CRM
Pardot
8.2
Lead scoring and grading
NetSuite CRM
Pardot
8.6
Data quality management
NetSuite CRM
Pardot
7.5
Automated sales alerts and tasks
NetSuite CRM
Pardot
7.9

Campaign Management

NetSuite CRM
Pardot
7.8
Calendaring
NetSuite CRM
Pardot
7.7
Event/webinar marketing
NetSuite CRM
Pardot
8.0

Social Media Marketing

NetSuite CRM
Pardot
6.8
Social sharing and campaigns
NetSuite CRM
Pardot
6.1
Social profile integration
NetSuite CRM
Pardot
7.5

Reporting & Analytics

NetSuite CRM
Pardot
7.1
Dashboards
NetSuite CRM
Pardot
7.5
Standard reports
NetSuite CRM
Pardot
7.0
Custom reports
NetSuite CRM
Pardot
6.8

Platform & Infrastructure

NetSuite CRM
Pardot
7.5
API
NetSuite CRM
Pardot
7.9
Role-based workflow & approvals
NetSuite CRM
Pardot
7.1
Customizability
NetSuite CRM
Pardot
7.4
Integration with Salesforce.com
NetSuite CRM
Pardot
8.7
Integration with Microsoft Dynamics CRM
NetSuite CRM
Pardot
8.3
Integration with SugarCRM
NetSuite CRM
Pardot
5.4

Pros

NetSuite CRM

  • It has a great UI for ERP and provides in-depth reporting and budget planning. NetSuite allows alot of flexibility to build the system out to how your company does business. Our accounting department really likes the Adaptive Planning module as well, as they can provide and quickly turn around presentation-worthy reports.
  • Due to the robust features and functionality of NetSuite, it is easy to customize and put workflows and formulas into practice when necessary to create efficiencies.
  • NetSuite provides the full solution to a business, by tying all systems together for one source of the truth.
Stephanie Locke | TrustRadius Reviewer

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Cons

NetSuite CRM

  • NetSuite is very good at customization, but sometimes it's hard to make the right customization that we need for particular situations
  • NetSuite likes to change the layout without notifying it's users, so you might go home one day, and come back the next day to the office and have to do some searching to find what you're looking for in NetSuite.
  • If you have an issue with NetSuite, it's really difficult to understand the technical support staff as they're from India and don't speak clear English.
Paul Mills | TrustRadius Reviewer

Pardot

  • We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
  • Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
  • Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetSuite CRM

NetSuite CRM 6.5
Based on 10 answers
Our company is looking for more advanced ecommerce and internet marketing features that are not currently present in NetSuite. We feel there are too many additional costs to NetSuite to make it "our own" and understand at the same time that no software is perfect out of the box. Not having complete control of our customer data worries us, and the slowness or "lag" in the shopping cart is effecting our checkout flow. For the investment, we would not recommend businesses of our size to migrate to NetSuite but rather build in house.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 2.9
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

NetSuite CRM

NetSuite CRM 7.0
Based on 2 answers
I am not involved with a lot of the reports and additional functions NetSuite CRM provides, I am more familiar with the day to day use when placing orders and preforming customer tasks. Day to day functions are amazing and easy to navigate.
Chrissie Nelms | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

NetSuite CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

NetSuite CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

NetSuite CRM

NetSuite CRM 1.0
Based on 5 answers
For simple issues (that can be answered by reading the documentation) NetSuite support seems to have a good ability to resolve our issues. Unfortunately, anything beyond that ability requires escalation into the black hole of their Tier II / Tier III Support.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

NetSuite CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

NetSuite CRM

NetSuite CRM 6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

NetSuite CRM

NetSuite CRM 5.9
Based on 9 answers
The implementation was very poor and very costly. In the end we had to reconfigure mostly everything over the next year to get it working in a desirable fashion.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

NetSuite CRM

This year 2015 we will be looking for a new product like Magento. We are still exploring the idea also if we are going to be building our own system or have a consultant to work with us
Anonymous | TrustRadius Reviewer

Pardot

The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.
Anonymous | TrustRadius Reviewer

Return on Investment

NetSuite CRM

  • Support can see what services is doing and vice versa. Finance can see both too.
  • Support can provide leads to sales when a power user leaves a current customer and joins the team at a lead.
  • We can see NPS and CSat near time on the account which has increased our ability to mitigate at-risk accounts and increase retention
Jeremy Stephens | TrustRadius Reviewer

Pardot

  • Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
  • The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
  • The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Jillian Papa | TrustRadius Reviewer

Screenshots

Pricing Details

NetSuite CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

NetSuite CRM Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

NetSuite CRM
7.4
Pardot
7.7

Likelihood to Renew

NetSuite CRM
6.5
Pardot
2.9

Usability

NetSuite CRM
7.0
Pardot
8.5

Reliability and Availability

NetSuite CRM
Pardot
7.5

Performance

NetSuite CRM
Pardot
8.3

Support Rating

NetSuite CRM
1.0
Pardot
6.4

In-Person Training

NetSuite CRM
Pardot
9.0

Online Training

NetSuite CRM
6.7
Pardot
8.1

Implementation Rating

NetSuite CRM
5.9
Pardot
8.2

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