What users are saying about
126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
757 Ratings
126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Pardot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
757 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

NetSuite CRM

NetSuite [CRM] is a fantastic platform where the merging of a CRM and ERP system is desired. This allows you to track orders, bookings and shipments to have a complete birds eye view of your pipeline and sales processes. The Marketing capability is also there with full capability for mass email campaigns and tracking of those who opened, clicked or unsubscribed.
Anonymous | TrustRadius Reviewer

Pardot

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Madison Sophia Bennett | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

NetSuite CRM
7.6
Pardot
Customer data management / contact management
NetSuite CRM
8.7
Pardot
Workflow management
NetSuite CRM
8.3
Pardot
Territory management
NetSuite CRM
7.5
Pardot
Opportunity management
NetSuite CRM
6.7
Pardot
Integration with email client (e.g., Outlook or Gmail)
NetSuite CRM
6.1
Pardot
Contract management
NetSuite CRM
6.7
Pardot
Quote & order management
NetSuite CRM
8.5
Pardot
Interaction tracking
NetSuite CRM
8.0
Pardot
Channel / partner relationship management
NetSuite CRM
7.8
Pardot

Customer Service & Support

NetSuite CRM
7.6
Pardot
Case management
NetSuite CRM
8.1
Pardot
Call center management
NetSuite CRM
7.1
Pardot
Help desk management
NetSuite CRM
7.6
Pardot

Marketing Automation

NetSuite CRM
7.8
Pardot
Lead management
NetSuite CRM
8.0
Pardot
Email marketing
NetSuite CRM
7.6
Pardot

CRM Project Management

NetSuite CRM
8.4
Pardot
Task management
NetSuite CRM
7.1
Pardot
Billing and invoicing management
NetSuite CRM
8.6
Pardot
Reporting
NetSuite CRM
9.4
Pardot

CRM Reporting & Analytics

NetSuite CRM
7.9
Pardot
Forecasting
NetSuite CRM
8.3
Pardot
Pipeline visualization
NetSuite CRM
7.0
Pardot
Customizable reports
NetSuite CRM
8.3
Pardot

Customization

NetSuite CRM
8.2
Pardot
Custom fields
NetSuite CRM
8.7
Pardot
Custom objects
NetSuite CRM
8.7
Pardot
Scripting environment
NetSuite CRM
8.1
Pardot
API for custom integration
NetSuite CRM
7.4
Pardot

Security

NetSuite CRM
8.2
Pardot
Single sign-on capability
NetSuite CRM
7.5
Pardot
Role-based user permissions
NetSuite CRM
8.8
Pardot

Social CRM

NetSuite CRM
7.0
Pardot
Social data
NetSuite CRM
6.6
Pardot
Social engagement
NetSuite CRM
7.4
Pardot

Integrations with 3rd-party Software

NetSuite CRM
7.4
Pardot
Marketing automation
NetSuite CRM
7.4
Pardot
Compensation management
NetSuite CRM
7.4
Pardot

Platform

NetSuite CRM
6.3
Pardot
Mobile access
NetSuite CRM
6.3
Pardot

Email & Online Marketing

NetSuite CRM
Pardot
7.7
WYSIWYG email editor
NetSuite CRM
Pardot
6.7
Dynamic content
NetSuite CRM
Pardot
7.7
Ability to test dynamic content
NetSuite CRM
Pardot
8.2
Landing pages
NetSuite CRM
Pardot
7.4
A/B testing
NetSuite CRM
Pardot
7.9
Mobile optimization
NetSuite CRM
Pardot
7.4
Email deliverability reporting
NetSuite CRM
Pardot
8.0
List management
NetSuite CRM
Pardot
8.5
Triggered drip sequences
NetSuite CRM
Pardot
8.0

Lead Management

NetSuite CRM
Pardot
7.5
Lead nurturing
NetSuite CRM
Pardot
7.3
Lead scoring and grading
NetSuite CRM
Pardot
7.8
Data quality management
NetSuite CRM
Pardot
7.1
Automated sales alerts and tasks
NetSuite CRM
Pardot
7.6

Campaign Management

NetSuite CRM
Pardot
7.8
Calendaring
NetSuite CRM
Pardot
7.8
Event/webinar marketing
NetSuite CRM
Pardot
7.8

Social Media Marketing

NetSuite CRM
Pardot
7.0
Social sharing and campaigns
NetSuite CRM
Pardot
6.5
Social profile integration
NetSuite CRM
Pardot
7.5

Reporting & Analytics

NetSuite CRM
Pardot
7.0
Dashboards
NetSuite CRM
Pardot
7.2
Standard reports
NetSuite CRM
Pardot
6.8
Custom reports
NetSuite CRM
Pardot
7.0

Platform & Infrastructure

NetSuite CRM
Pardot
7.5
API
NetSuite CRM
Pardot
7.3
Role-based workflow & approvals
NetSuite CRM
Pardot
7.0
Customizability
NetSuite CRM
Pardot
7.3
Integration with Salesforce.com
NetSuite CRM
Pardot
9.4
Integration with Microsoft Dynamics CRM
NetSuite CRM
Pardot
8.3
Integration with SugarCRM
NetSuite CRM
Pardot
5.4

Pros

NetSuite CRM

  • It has a great UI for ERP and provides in-depth reporting and budget planning. NetSuite allows alot of flexibility to build the system out to how your company does business. Our accounting department really likes the Adaptive Planning module as well, as they can provide and quickly turn around presentation-worthy reports.
  • Due to the robust features and functionality of NetSuite, it is easy to customize and put workflows and formulas into practice when necessary to create efficiencies.
  • NetSuite provides the full solution to a business, by tying all systems together for one source of the truth.
Stephanie Locke | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

NetSuite CRM

  • NetSuite is very good at customization, but sometimes it's hard to make the right customization that we need for particular situations
  • NetSuite likes to change the layout without notifying it's users, so you might go home one day, and come back the next day to the office and have to do some searching to find what you're looking for in NetSuite.
  • If you have an issue with NetSuite, it's really difficult to understand the technical support staff as they're from India and don't speak clear English.
Paul Mills | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetSuite CRM

NetSuite CRM 6.5
Based on 10 answers
Our company is looking for more advanced ecommerce and internet marketing features that are not currently present in NetSuite. We feel there are too many additional costs to NetSuite to make it "our own" and understand at the same time that no software is perfect out of the box. Not having complete control of our customer data worries us, and the slowness or "lag" in the shopping cart is effecting our checkout flow. For the investment, we would not recommend businesses of our size to migrate to NetSuite but rather build in house.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 1.5
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

NetSuite CRM

NetSuite CRM 7.5
Based on 5 answers
I am not involved with a lot of the reports and additional functions NetSuite CRM provides, I am more familiar with the day to day use when placing orders and preforming customer tasks. Day to day functions are amazing and easy to navigate.
Chrissie Nelms | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

NetSuite CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

NetSuite CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

NetSuite CRM

NetSuite CRM 7.8
Based on 8 answers
For simple issues (that can be answered by reading the documentation) NetSuite support seems to have a good ability to resolve our issues. Unfortunately, anything beyond that ability requires escalation into the black hole of their Tier II / Tier III Support.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

NetSuite CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

NetSuite CRM

NetSuite CRM 6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

NetSuite CRM

NetSuite CRM 5.9
Based on 9 answers
The implementation was very poor and very costly. In the end we had to reconfigure mostly everything over the next year to get it working in a desirable fashion.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

NetSuite CRM

This year 2015 we will be looking for a new product like Magento. We are still exploring the idea also if we are going to be building our own system or have a consultant to work with us
Anonymous | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Return on Investment

NetSuite CRM

  • Support can see what services is doing and vice versa. Finance can see both too.
  • Support can provide leads to sales when a power user leaves a current customer and joins the team at a lead.
  • We can see NPS and CSat near time on the account which has increased our ability to mitigate at-risk accounts and increase retention
Jeremy Stephens | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

NetSuite CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$999 per month

NetSuite CRM Editions & Modules

Edition
Netsuite$999.001
  1. per month
Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

NetSuite CRM
7.8
Pardot
7.6

Likelihood to Renew

NetSuite CRM
6.5
Pardot
1.5

Usability

NetSuite CRM
7.5
Pardot
8.5

Reliability and Availability

NetSuite CRM
Pardot
7.5

Performance

NetSuite CRM
Pardot
8.3

Support Rating

NetSuite CRM
7.8
Pardot
6.4

In-Person Training

NetSuite CRM
Pardot
9.0

Online Training

NetSuite CRM
6.7
Pardot
8.1

Implementation Rating

NetSuite CRM
5.9
Pardot
8.2

Add comparison