What users are saying about
33 Ratings
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Top Rated
209 Ratings
33 Ratings
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Score 7.1 out of 100

Pipedrive

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Top Rated
209 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland | TrustRadius Reviewer

Pipedrive

Pipedrive is well suited for small to mid-size companies that are in need of an inexpensive customer relationship management tool. If users within an entity are struggling to keep up communication between their organization and an outside (or internal) entity, the tool offers a great amount of easily accessed visibility. I've been told that some of the more robust platforms would better suit larger companies. For example, a large marketing firm might be better off with one of Pipedrive's more robust competitors. That said, my team and myself have been extremely satisfied with Pipedrive.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Ontraport
8.2
Pipedrive
WYSIWYG email editor
Ontraport
8.6
Pipedrive
Dynamic content
Ontraport
8.9
Pipedrive
Ability to test dynamic content
Ontraport
8.3
Pipedrive
Landing pages
Ontraport
7.3
Pipedrive
A/B testing
Ontraport
8.8
Pipedrive
Mobile optimization
Ontraport
8.0
Pipedrive
Email deliverability reporting
Ontraport
6.9
Pipedrive
List management
Ontraport
7.0
Pipedrive
Triggered drip sequences
Ontraport
9.7
Pipedrive

Lead Management

Ontraport
6.8
Pipedrive
Lead nurturing
Ontraport
8.3
Pipedrive
Lead scoring and grading
Ontraport
5.6
Pipedrive
Data quality management
Ontraport
6.2
Pipedrive
Automated sales alerts and tasks
Ontraport
7.0
Pipedrive

Campaign Management

Ontraport
7.5
Pipedrive
Calendaring
Ontraport
6.2
Pipedrive
Event/webinar marketing
Ontraport
8.7
Pipedrive

Social Media Marketing

Ontraport
7.1
Pipedrive
Social sharing and campaigns
Ontraport
7.1
Pipedrive
Social profile integration
Ontraport
7.2
Pipedrive

Reporting & Analytics

Ontraport
8.3
Pipedrive
Dashboards
Ontraport
8.7
Pipedrive
Standard reports
Ontraport
6.5
Pipedrive
Custom reports
Ontraport
9.6
Pipedrive

Platform & Infrastructure

Ontraport
7.8
Pipedrive
API
Ontraport
6.6
Pipedrive
Role-based workflow & approvals
Ontraport
8.8
Pipedrive
Customizability
Ontraport
9.5
Pipedrive
Integration with Salesforce.com
Ontraport
7.3
Pipedrive
Integration with Microsoft Dynamics CRM
Ontraport
7.3
Pipedrive
Integration with SugarCRM
Ontraport
7.3
Pipedrive

Sales Force Automation

Ontraport
Pipedrive
6.3
Customer data management / contact management
Ontraport
Pipedrive
6.5
Workflow management
Ontraport
Pipedrive
7.8
Territory management
Ontraport
Pipedrive
6.6
Opportunity management
Ontraport
Pipedrive
8.6
Integration with email client (e.g., Outlook or Gmail)
Ontraport
Pipedrive
7.9
Contract management
Ontraport
Pipedrive
3.0
Quote & order management
Ontraport
Pipedrive
5.1
Interaction tracking
Ontraport
Pipedrive
7.1
Channel / partner relationship management
Ontraport
Pipedrive
4.3

Customer Service & Support

Ontraport
Pipedrive
2.9
Case management
Ontraport
Pipedrive
4.7
Call center management
Ontraport
Pipedrive
1.1
Help desk management
Ontraport
Pipedrive
3.1

Marketing Automation

Ontraport
Pipedrive
8.2
Lead management
Ontraport
Pipedrive
7.7
Email marketing
Ontraport
Pipedrive
8.7

CRM Project Management

Ontraport
Pipedrive
6.3
Task management
Ontraport
Pipedrive
8.0
Billing and invoicing management
Ontraport
Pipedrive
4.1
Reporting
Ontraport
Pipedrive
6.9

CRM Reporting & Analytics

Ontraport
Pipedrive
5.0
Forecasting
Ontraport
Pipedrive
5.1
Pipeline visualization
Ontraport
Pipedrive
8.1
Customizable reports
Ontraport
Pipedrive
1.7

Customization

Ontraport
Pipedrive
6.1
Custom fields
Ontraport
Pipedrive
8.3
Custom objects
Ontraport
Pipedrive
7.7
Scripting environment
Ontraport
Pipedrive
1.0
API for custom integration
Ontraport
Pipedrive
7.5

Security

Ontraport
Pipedrive
7.2
Single sign-on capability
Ontraport
Pipedrive
6.1
Role-based user permissions
Ontraport
Pipedrive
8.3

Social CRM

Ontraport
Pipedrive
1.1
Social data
Ontraport
Pipedrive
1.1
Social engagement
Ontraport
Pipedrive
1.1

Integrations with 3rd-party Software

Ontraport
Pipedrive
3.6
Marketing automation
Ontraport
Pipedrive
3.6
Compensation management
Ontraport
Pipedrive
3.5

Platform

Ontraport
Pipedrive
8.0
Mobile access
Ontraport
Pipedrive
8.0

Pros

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes | TrustRadius Reviewer

Pipedrive

  • Visibility: I can know in one view, at any given time exactly where every opportunity is, why it's there or why/where it may be stuck.
  • Priorities: 'Closest to the close', 'older is colder' are spot-on truisms. In a world of competing priorities, for both you and the customer, choices are made, more often because the solution is a perfect match AND, the sales team follows up in an intelligent & respectfully, timely manner. (not just when it's month-end. So this Actions Today or Overdue visual reminders are what moves opportunities to closure, and create repeat and referral revenues too.
  • Call Center features: great customer support is a key differentiator these days. Customers value knowing they can reach anyone they call in customer support without having to go through their entire account history, only to be transferred to someone else, and start all over. CS can immediately see and understand the why and the where of each customer, in an easy to comprehend visual display - get up-to-speed quickly and answer their query well-informed.
  • Insights: Every customer action/interaction is recorded, providing tremendous insights into purchase (or non-purchase) patterns. That real-time analytics can accelerate sales and potentially drive new market or new product development opportunities.
  • Mobile: Salespeople are mobile. Having full access to Pipedrive on any mobile device lets salespeople do what they do best: listen to what customers are asking for, follow-up and get things done. It makes them want to use the tool, rather than avoid it.
Jackie Bassett | TrustRadius Reviewer

Cons

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller | TrustRadius Reviewer

Pipedrive

  • Personally, I would like for their reporting functionality to be a little more robust and easier to use. It looks like they are improving it on a regular basis, but with out using some other data visualization or business intelligence tools, it can be tough to get granular data. For us, not even close to a deal breaker.
  • I would like to see them expand their telephony integrations to include more providers. Specifically DIalpad (hint-hint) - however, since our company doesn't have a call center sales operation maybe this is just me being too picky.
  • I would like for them to an easier to use goal setting and daily activity counter type feature. For example I want to see quickly that each day I need to call 25 leads, set 5 appointments, hold X number of demos etc.
Justin Angelson, Digital and AI Solution Expert | TrustRadius Reviewer

Likelihood to Renew

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Anonymous | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Unless I find something better...
Anonymous | TrustRadius Reviewer

Usability

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy | TrustRadius Reviewer

Pipedrive

Pipedrive 10.0
Based on 2 answers
Pipedrive is an amazingly excellent CRM and I definitely recommend that all sales people use it. It is extremely versatile both in its day to day use as well as reporting. It has helped me gather insight into the overall progress of certain pipelines in my business. It has been worth every cent spent
Nick Thomson | TrustRadius Reviewer

Performance

Ontraport

Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Support Rating

Ontraport

Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Anonymous | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Excellent support but had one issue that I was told was not an issue by later discovered to be a bug.
Ed Juline | TrustRadius Reviewer

In-Person Training

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Implementation Rating

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Experiment is the only way to start
Ed Juline | TrustRadius Reviewer

Alternatives Considered

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts | TrustRadius Reviewer

Pipedrive

  • Convenient user interface for our staff to work with.
  • Easy to train the Sales staff for the sales manager.
  • Better pricing and features when compared to other alternatives.
  • Dedicated to sales management, not mixed up, and no confusion.
  • Great automation & integration. It was easy for our Technical Team to do Slack integration.
Gamidu Wickramaarachchi | TrustRadius Reviewer

Scalability

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz | TrustRadius Reviewer

Pipedrive

No score
No answers yet
No answers on this topic

Return on Investment

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman | TrustRadius Reviewer

Pipedrive

  • Keeping everything organized has been a huge plus
  • By having organized records, different sales reps can take over opportunities easily
  • As other CRMs came on the market, I feel like Pipedrive is falling behind on their feature set, making it have a worse ROI over time
Stephen Steinberg | TrustRadius Reviewer

Screenshots

Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

Pipedrive

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pipedrive Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Ontraport
6.7
Pipedrive
8.1

Likelihood to Renew

Ontraport
9.1
Pipedrive
8.2

Usability

Ontraport
7.8
Pipedrive
10.0

Reliability and Availability

Ontraport
Pipedrive
8.2

Performance

Ontraport
7.7
Pipedrive

Support Rating

Ontraport
9.0
Pipedrive
8.2

In-Person Training

Ontraport
9.1
Pipedrive

Implementation Rating

Ontraport
9.1
Pipedrive
8.2

Scalability

Ontraport
8.2
Pipedrive

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