What users are saying about
33 Ratings
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Score 7.1 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Ontraport
8.2
Sprinklr Modern Marketing
WYSIWYG email editor
Ontraport
8.6
Sprinklr Modern Marketing
Dynamic content
Ontraport
8.9
Sprinklr Modern Marketing
Ability to test dynamic content
Ontraport
8.3
Sprinklr Modern Marketing
Landing pages
Ontraport
7.3
Sprinklr Modern Marketing
A/B testing
Ontraport
8.7
Sprinklr Modern Marketing
Mobile optimization
Ontraport
8.0
Sprinklr Modern Marketing
Email deliverability reporting
Ontraport
6.9
Sprinklr Modern Marketing
List management
Ontraport
7.0
Sprinklr Modern Marketing
Triggered drip sequences
Ontraport
9.7
Sprinklr Modern Marketing

Lead Management

Ontraport
6.8
Sprinklr Modern Marketing
Lead nurturing
Ontraport
8.4
Sprinklr Modern Marketing
Lead scoring and grading
Ontraport
5.6
Sprinklr Modern Marketing
Data quality management
Ontraport
6.2
Sprinklr Modern Marketing
Automated sales alerts and tasks
Ontraport
7.0
Sprinklr Modern Marketing

Campaign Management

Ontraport
7.5
Sprinklr Modern Marketing
Calendaring
Ontraport
6.2
Sprinklr Modern Marketing
Event/webinar marketing
Ontraport
8.7
Sprinklr Modern Marketing

Social Media Marketing

Ontraport
7.1
Sprinklr Modern Marketing
Social sharing and campaigns
Ontraport
7.1
Sprinklr Modern Marketing
Social profile integration
Ontraport
7.2
Sprinklr Modern Marketing

Reporting & Analytics

Ontraport
8.3
Sprinklr Modern Marketing
Dashboards
Ontraport
8.7
Sprinklr Modern Marketing
Standard reports
Ontraport
6.6
Sprinklr Modern Marketing
Custom reports
Ontraport
9.6
Sprinklr Modern Marketing

Platform & Infrastructure

Ontraport
7.8
Sprinklr Modern Marketing
API
Ontraport
6.7
Sprinklr Modern Marketing
Role-based workflow & approvals
Ontraport
8.8
Sprinklr Modern Marketing
Customizability
Ontraport
9.5
Sprinklr Modern Marketing
Integration with Salesforce.com
Ontraport
7.3
Sprinklr Modern Marketing
Integration with Microsoft Dynamics CRM
Ontraport
7.3
Sprinklr Modern Marketing
Integration with SugarCRM
Ontraport
7.3
Sprinklr Modern Marketing

Content Creation

Ontraport
Sprinklr Modern Marketing
7.7
Ideation
Ontraport
Sprinklr Modern Marketing
7.7
Approval workflows
Ontraport
Sprinklr Modern Marketing
6.8
Content collaboration
Ontraport
Sprinklr Modern Marketing
8.7
Content calendar
Ontraport
Sprinklr Modern Marketing
8.1
Network for content licensing/production
Ontraport
Sprinklr Modern Marketing
7.3

Content Publishing

Ontraport
Sprinklr Modern Marketing
6.4
Content hub
Ontraport
Sprinklr Modern Marketing
9.3
Forms / Gated content
Ontraport
Sprinklr Modern Marketing
5.5
Embedded CTAs
Ontraport
Sprinklr Modern Marketing
1.8
Content distribution
Ontraport
Sprinklr Modern Marketing
7.7
Content promotion
Ontraport
Sprinklr Modern Marketing
6.4
Content automation
Ontraport
Sprinklr Modern Marketing
7.4

Content Reporting & Analytics

Ontraport
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Ontraport
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Ontraport
Sprinklr Modern Marketing
8.2
Content performance analytics
Ontraport
Sprinklr Modern Marketing
8.5
Campaign optimization dashboard
Ontraport
Sprinklr Modern Marketing
7.9
Competitive analytics
Ontraport
Sprinklr Modern Marketing
7.6

Pros

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Usability

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Performance

Ontraport

Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Support Rating

Ontraport

Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

In-Person Training

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Implementation Rating

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Scalability

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Return on Investment

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Ontraport
6.7
Sprinklr Modern Marketing
7.2

Likelihood to Renew

Ontraport
9.1
Sprinklr Modern Marketing

Usability

Ontraport
7.8
Sprinklr Modern Marketing

Performance

Ontraport
7.7
Sprinklr Modern Marketing

Support Rating

Ontraport
9.0
Sprinklr Modern Marketing
6.7

In-Person Training

Ontraport
9.1
Sprinklr Modern Marketing

Implementation Rating

Ontraport
9.1
Sprinklr Modern Marketing

Scalability

Ontraport
8.2
Sprinklr Modern Marketing

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