Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
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WebWave
Score 9.0 out of 10
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WebWave — an alternative for agencies and freelancers for creating custom websites for clients with the support of CMS. Using CMS with no sacrifices WebWave is a CMS platform that gives a designer precision up to 1 px in every single detail just like in more sophisticated graphic programs such as Photoshop while remaining a drag and drop software. This is to make creating websites much faster without loosing on details. Spend less time talking WebWave…
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
Well suited: Small businesses and entrepreneurs: WebWave is an excellent option for small businesses and entrepreneurs who need a professional-looking website without spending a lot of time and money. It's easy to use, customizable, and offers fast load times and responsive design. Less appropriate: Large e-commerce websites: If you're looking to create a large e-commerce website with a vast number of products and advanced features, WebWave may not be the best option. Its e-commerce functionality is limited compared to other website builders, and it may not be able to accommodate the needs of a large-scale online store. Also, if you need much coding, you would rather have it with something that is wordpress-based.
A centralized UI to maintain multiple websites using a common entry point.
Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
WebWave's site builder is the platform's truly innovative feature. I've never come across another service that deploys a layer-based approach in web design, as most of them usually deploy a grid-based system. This is an incredible alteration that ensures WebWave behaves much like a traditional graphic design tool, thereby resulting in an experience that is a lot more intuitive and instinctive. I believe this has the potential to radically change the way people approach no-code web design.
WebWave provides automatic, daily backups and a free SSL certificate for every website. This results in excellent security.
WebWave's support team is first-class! I had some teething-issues in the beginning, but the support team quickly got me back on track.
WebWave's community/forum is an excellent place to vote and request new features. This proves the development team is committed to making WebWave better by listening to their users.
On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
Some scope for improvement in UX (colors are not very appealing). It is simple to use but design is a little dated. Especially in the builder section, I'd like to see modern design for buttons and maybe gradients also: as this is where visual motivation is also important
Some edits take effect only after pressing OK. That should be eliminated as it's an unnecessary addition. It's also kind of annoying to do that again and again, which can add up to a lot as we do so many small tweaks while building the website.
Few things (maybe glitches) in design. The rectangle below the footer was uneditable for me. I spent quite some time trying to figure it out so I'm convinced it's a glitch.
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
1. The support person does not seem to understand the issues, and seems like they go off to talk to somebody and revert back every 5 to 10 minutes. It takes up a lot of time. 2. There is a lack of reading material to address simple issues like changing the website name in the dashboard, pasting a code, etc.
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
WordPress is a more flexible and adaptive content management system than Webwave. In addition to the functionalities that are already built-in, I am unable to add any customizable plugins or add-ons. However, in the majority of cases, the inherent features of Webwave are sufficient for developing a website that serves its intended purpose. Webwave also makes it possible for you to add animations and the appearance of each of your design elements, whereas WordPress builders require additional plugins in order for users to access most of such capabilities. Webwave has several essential design features available internally, thus saving money and time.
