What users are saying about
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Top Rated
386 Ratings

Optimizely

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Top Rated
386 Ratings
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Score 8.7 out of 100
23 Ratings
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Score 9 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Flurry, from Verizon Media

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Flurry, from Verizon Media
a/b experiment testing
Optimizely
8.0
Flurry, from Verizon Media
Split URL testing
Optimizely
7.7
Flurry, from Verizon Media
Multivariate testing
Optimizely
7.6
Flurry, from Verizon Media
Multi-page/funnel testing
Optimizely
7.4
Flurry, from Verizon Media
Cross-browser testing
Optimizely
7.2
Flurry, from Verizon Media
Mobile app testing
Optimizely
6.4
Flurry, from Verizon Media
Test significance
Optimizely
6.9
Flurry, from Verizon Media
Visual / WYSIWYG editor
Optimizely
7.1
Flurry, from Verizon Media
Advanced code editor
Optimizely
6.6
Flurry, from Verizon Media
Page surveys
Optimizely
6.4
Flurry, from Verizon Media
Visitor recordings
Optimizely
7.2
Flurry, from Verizon Media
Preview mode
Optimizely
6.7
Flurry, from Verizon Media
Test duration calculator
Optimizely
6.2
Flurry, from Verizon Media
Experiment scheduler
Optimizely
7.9
Flurry, from Verizon Media
Experiment workflow and approval
Optimizely
7.0
Flurry, from Verizon Media
Dynamic experiment activation
Optimizely
7.4
Flurry, from Verizon Media
Client-side tests
Optimizely
7.4
Flurry, from Verizon Media
Server-side tests
Optimizely
6.8
Flurry, from Verizon Media
Mutually exclusive tests
Optimizely
6.4
Flurry, from Verizon Media

Audience Segmentation & Targeting

Optimizely
7.5
Flurry, from Verizon Media
Standard visitor segmentation
Optimizely
7.7
Flurry, from Verizon Media
Behavioral visitor segmentation
Optimizely
7.3
Flurry, from Verizon Media
Traffic allocation control
Optimizely
8.0
Flurry, from Verizon Media
Website personalization
Optimizely
6.8
Flurry, from Verizon Media

Results and Analysis

Optimizely
7.1
Flurry, from Verizon Media
Heatmap tool
Optimizely
6.7
Flurry, from Verizon Media
Click analytics
Optimizely
7.3
Flurry, from Verizon Media
Scroll maps
Optimizely
7.1
Flurry, from Verizon Media
Form fill analysis
Optimizely
6.5
Flurry, from Verizon Media
Conversion tracking
Optimizely
7.5
Flurry, from Verizon Media
Goal tracking
Optimizely
7.5
Flurry, from Verizon Media
Test reporting
Optimizely
7.6
Flurry, from Verizon Media
Results segmentation
Optimizely
7.1
Flurry, from Verizon Media
CSV export
Optimizely
6.5
Flurry, from Verizon Media
Experiments results dashboard
Optimizely
7.1
Flurry, from Verizon Media

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Flurry, from Verizon Media

  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
Anonymous | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Flurry, from Verizon Media

  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Flurry, from Verizon Media

Flurry, from Verizon Media 3.7
Based on 5 answers
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Kiran Naiga | TrustRadius Reviewer

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Flurry, from Verizon Media

Flurry, from Verizon Media 10.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Flurry, from Verizon Media

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Flurry, from Verizon Media

  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes | TrustRadius Reviewer

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Flurry, from Verizon Media

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Flurry, from Verizon Media
9.0

Likelihood to Renew

Optimizely
9.0
Flurry, from Verizon Media
3.7

Usability

Optimizely
7.3
Flurry, from Verizon Media

Reliability and Availability

Optimizely
9.0
Flurry, from Verizon Media

Performance

Optimizely
6.0
Flurry, from Verizon Media
10.0

Support Rating

Optimizely
9.1
Flurry, from Verizon Media

Online Training

Optimizely
3.0
Flurry, from Verizon Media

Implementation Rating

Optimizely
8.0
Flurry, from Verizon Media

Scalability

Optimizely
7.0
Flurry, from Verizon Media

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