PowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The company was founded in 2005 and is based in Chicago.
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Woopra
Score 3.1 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
Any site with e-commerce should have reviews if possible, to give users the confidence necessary to click "add to cart." PowerReviews is easy to implement and has highly customizable display possibilities. I would recommend them to a mid to large enterprise looking for a scalable solution. Small businesses might be able to use a more stripped down tool.
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
PowerReviews does a good job at flagging responses so there isn't anything inappropriate on our website.
PowerReviews provides a nice "snapshot" of reviews with an average rating, recommendation percentage, and the main pros and cons. Making it quick and easy for the customer to get overall information.
It is easy for customers to leave reviews. There is a good amount of open-ended questions as well as options that customers can choose from. The system is customizable to fit our needs.
Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
My experience was with simple software like Google My Business, but for some Reviews & Ratings, it was good enough and supplied my demand. Once the Google world is one of the bests environments for initial and small businesses, I think using their tools someway we can sound better. If it's not the case PowerReviews will serve as well.
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
Custom components and PowerReviews API can display positive customer feedback from an element.
In return for honest reviews and answers to customer questions, we provide genuine and authentic feedback and let customers strain new products.
Syndicated reviews help customers see how products work in real life, which increases trust in our website/business and the products and boosts conversions.
Really helped us begin to segment our users based on their engagement and retention.
Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
