Resulticks vs. SwiftERM

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• Automatic email marketing
• Predictive analytics
• Publicises our Trustpilot product ratings

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

• Introduce an SMS version
• Making the reporting system more idiotproof

The UI and visualise toons are very intuitive and do not require interpretation

It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.

Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels

• Our initial ROI was over 4,000%
• It has freed up many days each month spent segmenting audiences.
• Our customer churn has been reversed.