Top Rated
512 Ratings
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Score 7.9 out of 100
147 Ratings
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Score 6.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    6.9

    Salesforce Marketing Cloud Email Studio

    69%

    Salesforce Social Studio

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    44 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    4.1
    41%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    8.2
    82%
    44 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.3
    73%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    3 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.3

    Salesforce Marketing Cloud Email Studio

    43%

    Salesforce Social Studio

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    4.9
    49%
    3 Ratings
    N/A
    0 Ratings

    Custom reports

    2.7
    27%
    2 Ratings
    N/A
    0 Ratings

    Listening/monitoring

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    8.5

    Salesforce Social Studio

    85%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    Publishing

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    8.5

    Salesforce Social Studio

    85%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    Audience targeting

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Content optimization

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    Workflow management

    N/A
    0 Ratings
    8.0
    80%
    10 Ratings

    Engagement

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    7.6

    Salesforce Social Studio

    76%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    9.9
    99%
    9 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.9
    99%
    9 Ratings

    Bulk actions

    N/A
    0 Ratings
    3.1
    31%
    9 Ratings

    Marketing

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    5.5

    Salesforce Social Studio

    55%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    5.0
    50%
    8 Ratings

    Content marketing

    N/A
    0 Ratings
    5.0
    50%
    9 Ratings

    Paid media management

    N/A
    0 Ratings
    6.0
    60%
    7 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    6.0
    60%
    8 Ratings

    Channel coverage/integration

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    8.1

    Salesforce Social Studio

    81%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Facebook

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    LinkedIn

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Google+

    N/A
    0 Ratings
    6.8
    68%
    6 Ratings

    Instagram

    N/A
    0 Ratings
    8.0
    80%
    7 Ratings

    Pinterest

    N/A
    0 Ratings
    6.5
    65%
    4 Ratings

    YouTube

    N/A
    0 Ratings
    6.7
    67%
    6 Ratings

    Reporting/analytics

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    8.6

    Salesforce Social Studio

    86%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.9
    89%
    9 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Competitor analysis

    N/A
    0 Ratings
    9.9
    99%
    7 Ratings

    Account management

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    9.5

    Salesforce Social Studio

    95%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Mobile access

    N/A
    0 Ratings
    9.9
    99%
    9 Ratings

    Attribute Ratings

    • Salesforce Marketing Cloud Email Studio is rated higher in 1 area: Likelihood to Renew
    • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 6 areas: Likelihood to Recommend, Usability, Availability, Performance, Support Rating, Implementation Rating

    Likelihood to Recommend

    7.3

    Salesforce Marketing Cloud Email Studio

    73%
    67 Ratings
    10.0

    Salesforce Social Studio

    100%
    54 Ratings

    Likelihood to Renew

    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings
    8.8

    Salesforce Social Studio

    88%
    38 Ratings

    Usability

    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings
    9.0

    Salesforce Social Studio

    90%
    9 Ratings

    Availability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings
    9.6

    Salesforce Social Studio

    96%
    10 Ratings

    Performance

    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings
    8.4

    Salesforce Social Studio

    84%
    10 Ratings

    Support Rating

    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings
    9.0

    Salesforce Social Studio

    90%
    20 Ratings

    In-Person Training

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings
    10.0

    Salesforce Social Studio

    100%
    1 Rating

    Online Training

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings
    7.6

    Salesforce Social Studio

    76%
    6 Ratings

    Implementation Rating

    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings
    9.8

    Salesforce Social Studio

    98%
    12 Ratings

    Product Scalability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating

    Salesforce Social Studio

    N/A
    0 Ratings

    Likelihood to Recommend

    Salesforce

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
    Read full review

    Salesforce

    If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
    Read full review

    Pros

    Salesforce

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
    Read full review

    Salesforce

    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Read full review

    Cons

    Salesforce

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
    Read full review

    Salesforce

    • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
    • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
    • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
    Read full review

    Pricing Details

    Salesforce Marketing Cloud Email Studio

    Starting Price

    $400 per month

    Editions & Modules

    Salesforce Marketing Cloud Email Studio editions and modules pricing
    EditionModules
    Basic$4001
    Pro$12502
    Corporate$37503
    EnterpriseRequest a quote Priced based on contact and message volume4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

    Salesforce Social Studio

    Starting Price

    $0 Per Org Per Month

    Editions & Modules

    Salesforce Social Studio editions and modules pricing
    EditionModules
    Basic$1,000.001
    Pro$4,000.002
    Corporate$12,000.003
    Enterprise$40,000.004

    Footnotes

    1. Per Org Per Month
    2. Per Org Per Month
    3. Per Org Per Month
    4. Per Org Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
    Read full review

    Salesforce

    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review

    Usability

    Salesforce

    I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
    Read full review

    Salesforce

    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review

    Reliability and Availability

    Salesforce

    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review

    Salesforce

    The platform is rarely down
    Read full review

    Performance

    Salesforce

    This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
    Read full review

    Salesforce

    No issues with performance.
    Read full review

    Support Rating

    Salesforce

    They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
    Read full review

    Salesforce

    I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
    Read full review

    Online Training

    Salesforce

    No answers on this topic

    Salesforce

    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review

    Implementation Rating

    Salesforce

    Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
    Read full review

    Salesforce

    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review

    Alternatives Considered

    Salesforce

    I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
    Read full review

    Salesforce

    We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
    Read full review

    Scalability

    Salesforce

    We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
    Read full review

    Salesforce

    No answers on this topic

    Return on Investment

    Salesforce

    • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
    • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
    • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
    Read full review

    Salesforce

    • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
    • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
    Read full review

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