SMTP2GO vs. SparkPost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMTP2GO
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…
$10
Monthly or Annual Monthly email quota
SparkPost
Score 5.3 out of 10
N/A
The SparkPost Email Delivery Platform is built to help businesses deliver more value. Its features include real-time analysis of email delivery and customer engagement as well as personalized email templates. Users can also pick from any of the numerous APIs to integrate into communication. SparkPost is designed to provide all users need to power businesses for greater growth.
$30
per month
Pricing
SMTP2GOSparkPost
Editions & Modules
No answers on this topic
Starter
$30
per month
Premier
$75
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
SMTP2GOSparkPost
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Best Alternatives
SMTP2GOSparkPost
Small Businesses
Twilio SendGrid
Twilio SendGrid
Score 7.4 out of 10
Twilio SendGrid
Twilio SendGrid
Score 7.4 out of 10
Medium-sized Companies
Twilio SendGrid
Twilio SendGrid
Score 7.4 out of 10
Twilio SendGrid
Twilio SendGrid
Score 7.4 out of 10
Enterprises
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 8.0 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SMTP2GOSparkPost
Likelihood to Recommend
9.0
(98 ratings)
1.0
(6 ratings)
Likelihood to Renew
9.1
(3 ratings)
-
(0 ratings)
Usability
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(4 ratings)
1.0
(1 ratings)
User Testimonials
SMTP2GOSparkPost
Likelihood to Recommend
SMTP2GO
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
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SparkPost
Our early experiences with SparkPost were great; we were looking for a low-cost (or no-cost) solution to our email messaging needs, and SparkPost had the best low-cost option: 100,000 messages per month for free, guaranteed for life. Even though our team has experience with other APIs, we chose SparkPost because it felt like the best value. Our experience with it was great. Two years ago, they discontinued their free option but sent the existing users the following message: "When you signed up, we promised that if we ever changed the terms of our 100K free plan, we would continue to honor the original plan for the life of the account. I would like to reaffirm this promise: while this plan is no longer available to new customers, you are grandfathered into this level of free sending volume." The following year, apparently following a change in leadership, they decided to "deprecate" existing free plans, dropping us down from 100,000 messages per month to 500, the lowest of any email API service I'm aware of. No recognition of the broken promise, the reneged guarantee, just a 20% off coupon. This atrocious behavior that reeks of a new culture of squeezing as much money as possible out of its users and has coincided with a steady deterioration of functionality and customer service. At this point, I have no idea why anyone would pay more for a worse service that treats its users so poorly when you could use SendGrid or a similar competitor for a lower price and way more features.
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Pros
SMTP2GO
  • adding senders or domains to improve email deliverability
  • you don't have to deal with RBL to white list an IP address previously used for spaming
  • Control panel gives you enough flexibility without a cluttered UI
  • Everything you need is well documented
  • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
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SparkPost
  • When you don't want to spent time writing your own code to send emails from your apps
  • When you're looking for a product which provides all that you need regarding email features to make it part of your software
  • When you want to use a product which includes templates that can be re-used instead of writing your own and all the required effort to do that
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Cons
SMTP2GO
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
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SparkPost
  • When I first implemented SparkPost, I did not take advantage of the sub-account feature, and my account was suspended on New Year's Eve. It took two days until I could speak with a support representative to get my account re-activated. I am now using sub-accounts to alleviate the underlying problem, but I was disappointed that my account was suspended by an automated system with no notice.
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Likelihood to Renew
SMTP2GO
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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SparkPost
No answers on this topic
Usability
SMTP2GO
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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SparkPost
No answers on this topic
Support Rating
SMTP2GO
When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
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SparkPost
Would give it a zero if I could. Their customer service used to be incredible; fast response times, really hands-on with their users, and a pretty regular feedback process. They sent me an awesome t-shirt that became part of my go-to climbing gear. But for the past year, their response times went way down, their customer service was less helpful and generally a lot more rude, and they haven't asked for customer input once since their leadership change
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Alternatives Considered
SMTP2GO
It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
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SparkPost
Mailchimp and sendgrid are giving good services and good customer support 24/7 and ROI is increased with this as transition is very smooth. SparkPost is very expensive and not good as much as we think and they will least worried about your mails, tickets, call and messages. Highly not recommended this SparkPost to any one
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Return on Investment
SMTP2GO
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
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SparkPost
  • It has helped us with our IP health and making sure that we avoid spam traps
  • Very high deliverability and automatic retrying once they have the event
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ScreenShots

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.