Sprout Social vs. Topsy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprout Social
Score 8.7 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Topsy
Score 7.5 out of 10
N/A
Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.
$12,000
Per User Per Year
Pricing
Sprout SocialTopsy
Editions & Modules
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Topsy
$12,000
Per User Per Year
Offerings
Pricing Offerings
Sprout SocialTopsy
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Sprout SocialTopsy
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprout Social
8.7
60 Ratings
12% above category average
Topsy
-
Ratings
Boolean keyword searches8.143 Ratings00 Ratings
Filtering out noise/spam8.350 Ratings00 Ratings
Sentiment analysis9.131 Ratings00 Ratings
Broad channel coverage9.240 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprout Social
8.8
67 Ratings
7% above category average
Topsy
-
Ratings
Content planning and scheduling9.667 Ratings00 Ratings
Audience targeting8.455 Ratings00 Ratings
Content optimization8.257 Ratings00 Ratings
Workflow management9.262 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprout Social
8.6
65 Ratings
4% above category average
Topsy
-
Ratings
Automated routing and prioritization8.532 Ratings00 Ratings
Customer interaction histories9.058 Ratings00 Ratings
Bulk actions8.454 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprout Social
7.8
47 Ratings
1% below category average
Topsy
-
Ratings
Lead generation8.635 Ratings00 Ratings
Content marketing9.243 Ratings00 Ratings
Paid media management6.23 Ratings00 Ratings
Campaigns and promotions7.24 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprout Social
9.1
69 Ratings
7% above category average
Topsy
-
Ratings
Twitter9.367 Ratings00 Ratings
Facebook9.269 Ratings00 Ratings
LinkedIn9.362 Ratings00 Ratings
Google+10.023 Ratings00 Ratings
Instagram8.859 Ratings00 Ratings
Pinterest9.017 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprout Social
8.8
68 Ratings
10% above category average
Topsy
-
Ratings
Campaign success analytics8.864 Ratings00 Ratings
Real-time tracking8.664 Ratings00 Ratings
Competitor analysis9.056 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprout Social
8.9
68 Ratings
9% above category average
Topsy
-
Ratings
Role-based user permissions & privileges9.565 Ratings00 Ratings
Mobile access8.360 Ratings00 Ratings
Best Alternatives
Sprout SocialTopsy
Small Businesses
Conte.ai
Conte.ai
Score 1.1 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprout SocialTopsy
Likelihood to Recommend
9.1
(125 ratings)
9.0
(1 ratings)
Likelihood to Renew
9.0
(62 ratings)
9.0
(1 ratings)
Usability
9.1
(52 ratings)
-
(0 ratings)
Availability
7.7
(8 ratings)
-
(0 ratings)
Performance
8.0
(7 ratings)
-
(0 ratings)
Support Rating
5.7
(37 ratings)
9.0
(1 ratings)
Online Training
7.3
(3 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Sprout SocialTopsy
Likelihood to Recommend
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Apple
Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro
Read full review
Pros
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Apple
  • Access to every single tweet ever sent since the start of Twitter.
  • Immediate access to results - extremely easy to generate search queries.
  • Multiple ways to visualize data.
Read full review
Cons
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
Read full review
Apple
  • Pricing is steep and on a per-user basis.
  • Limited amount of data sources - Twitter, links and videos.
Read full review
Likelihood to Renew
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Apple
Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes
Read full review
Usability
Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Apple
No answers on this topic
Reliability and Availability
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Apple
No answers on this topic
Performance
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Apple
No answers on this topic
Support Rating
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Apple
The few times we have asked questions, they were answered instantly by our own account rep
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Online Training
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Apple
No answers on this topic
Implementation Rating
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Apple
No answers on this topic
Alternatives Considered
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
Read full review
Apple
No answers on this topic
Return on Investment
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
Read full review
Apple
  • Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.