Klaviyo vs. Ascend by Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Ascend by Wix
Score 7.5 out of 10
N/A
Ascend by Wix is an all-in-one marketing solution from web host and small business ecommerce provider Wix, supporting customer engagement, email marketing, and including CRM features.N/A
Pricing
KlaviyoAscend by Wix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoAscend by Wix
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Features
KlaviyoAscend by Wix
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.3
84 Ratings
6% above category average
Ascend by Wix
8.3
1 Ratings
8% above category average
WYSIWYG email editor8.274 Ratings9.01 Ratings
Dynamic content8.279 Ratings9.01 Ratings
Ability to test dynamic content7.974 Ratings8.01 Ratings
Landing pages8.02 Ratings8.01 Ratings
A/B testing8.775 Ratings00 Ratings
Mobile optimization8.780 Ratings5.01 Ratings
Email deliverability reporting8.083 Ratings10.01 Ratings
List management8.383 Ratings10.01 Ratings
Triggered drip sequences8.874 Ratings7.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.3
64 Ratings
7% above category average
Ascend by Wix
7.3
1 Ratings
1% above category average
Lead nurturing automation8.962 Ratings6.01 Ratings
Lead scoring and grading8.220 Ratings5.01 Ratings
Data quality management8.427 Ratings9.01 Ratings
Automated sales alerts and tasks7.825 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.3
6 Ratings
9% above category average
Ascend by Wix
6.0
1 Ratings
31% below category average
Calendaring8.36 Ratings4.01 Ratings
Event/webinar marketing00 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.3
81 Ratings
10% above category average
Ascend by Wix
8.3
1 Ratings
14% above category average
Dashboards8.581 Ratings8.01 Ratings
Standard reports8.378 Ratings9.01 Ratings
Custom reports8.142 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.9
62 Ratings
16% above category average
Ascend by Wix
8.3
1 Ratings
15% above category average
API8.858 Ratings7.01 Ratings
Role-based workflow & approvals8.625 Ratings9.01 Ratings
Customizability8.833 Ratings9.01 Ratings
Integration with Salesforce.com9.45 Ratings00 Ratings
Third-party software integrations8.86 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Klaviyo
-
Ratings
Ascend by Wix
6.5
1 Ratings
11% below category average
Social sharing and campaigns00 Ratings9.01 Ratings
Social profile integration00 Ratings4.01 Ratings
Best Alternatives
KlaviyoAscend by Wix
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Thryv
Thryv
Score 8.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
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Score 7.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
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Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoAscend by Wix
Likelihood to Recommend
9.1
(84 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoAscend by Wix
Likelihood to Recommend
Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Wix
It suits a small business well, and has features for bookings that suit my consulting, plus it would suit accommodation and hospitality businesses as well with its booking system. Although I don’t need to use it, it also works for multiple employees by delegating tasks and multiple bookings. I don’t know how effective this is though, due to not using this aspect.
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Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Wix
  • Email automations.
  • Easy accepting sales and payment setup.
  • Professional-looking website.
  • Customer support.
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Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Wix
  • Including more social channels for scheduling posts.
  • More differentiated member-only subscription pages.
  • Ability to directly connect to a larger range of domains.
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Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Wix
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Wix
No answers on this topic
Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Wix
No answers on this topic
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Wix
No answers on this topic
Alternatives Considered
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Wix
I looked for a product that covered most business needs and Wix was rated highly and cost effective.
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Return on Investment
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
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Wix
  • Enables memberships to increase email lists.
  • Great email marketing for increased interest in newsletters.
  • I’ve had to change tact to work around not enough member subscription pages.
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers