IP Geolocation Software Overview
What is IP Geolocation Software?
IP geolocation software matches an IP address to a geographic location or geolocation.
Every device with internet access has an IP address. This address often indicates the general geolocation of the device. In some cases, an IP address is associated with a specific company. Businesses use IP geolocation to prevent fraud, identify sales leads, deliver regional content, and more.
Vendors of IP geolocation software often have proprietary algorithms for determining IP geolocation. The often offer an API for customized access to their service. Vendors may also provide databases of IP addresses linked to suspicious activity, fraudulent access, or anonymizing services.
Alternatively, some vendors use their databases to trick other IP geolocation software. These vendors provide access to IP addresses with specific geolocation. Their tools change the IP address of a device or distribute activity among many IP addresses. Businesses may use this software to monitor ad campaigns or scrape information from websites.
IP Geolocation Software Features & Capabilities
Most vendors offering IP geolocation software include:
Matching of IP addresses to physical locations
Additional data about IP addresses, including connection type and ISP
Detection of suspicious activity and anonymizers
API support for developers
Common uses for IP geolocation software include:
Detecting suspicious activity, such as an abnormal number of users from a single IP address
Validating user identities from the location and connection type of their IP address
Finding marketing leads by identifying the companies or locations accessing a web site
Delivering location-relevant content and advertisements
Complying with legal access restrictions to specific music, videos, mobile games, and other media
Pricing for IP geolocation software varies based on the number of queries and the amount of information needed about each IP address. Vendors may offer free trials of their software.
Some vendors offer tiered packages. Higher tiers provide more data about each address queried. Per-query pricing ranges from under $1.50 to over $18.00 per 10,000 queries. Yearly pricing ranges from under $50.00 to over $1,800.00 per year.
Vendors may also offer discounts for high-volume usage and enterprise customers. To get an accurate quote for your use case, contact a vendor.