IP Geolocation5Geo IP address stands for a geographic Internet Protocol (IP) address and identifies the geographic location of the device which is connected to the Internet. It reveals the approximate geographic location of the device which is connected to the Internet. Geo IP address location is used by marketing services to help advertisers target their market according to location. For example, advertisements appear in a browser that mention the hometown or city in which the web browser is located.GeoSurf1https://media.trustradius.com/vendor-logos/Gb/y2/2M9SHJU2XZ3N-180x180.PNGIP2Location2https://media.trustradius.com/product-logos/EU/iQ/MIJXDSJ21LIZ.JPEGNeuStar IP Intelligence3https://media.trustradius.com/vendor-logos/1b/Pw/2ZUPKMQ1MI0B-180x180.PNGMaxMind4https://media.trustradius.com/vendor-logos/gD/9J/MBENQC7M7AZJ.pngKickFire Prospector5https://media.trustradius.com/product-logos/RB/XH/41QW24UTIXXA.PNGEngage Live Sales Dashboard6https://media.trustradius.com/vendor-logos/zT/AJ/6T83S5VN03V2-180x180.PNGDigital Envoy7KickFire API8https://media.trustradius.com/vendor-logos/gq/Kg/W13ZTIFU1AV9-180x180.JPEGEl Toro IP Targeting9https://media.trustradius.com/vendor-logos/BK/FK/VM9TBBUETF3A-180x180.JPEG

IP Geolocation Software

IP Geolocation Software Overview

What is IP Geolocation Software?

IP geolocation software matches an IP address to a geographic location or geolocation.


Every device with internet access has an IP address. This address often indicates the general geolocation of the device. In some cases, an IP address is associated with a specific company. Businesses use IP geolocation to prevent fraud, identify sales leads, deliver regional content, and more.


Vendors of IP geolocation software often have proprietary algorithms for determining IP geolocation. The often offer an API for customized access to their service. Vendors may also provide databases of IP addresses linked to suspicious activity, fraudulent access, or anonymizing services.


Alternatively, some vendors use their databases to trick other IP geolocation software. These vendors provide access to IP addresses with specific geolocation. Their tools change the IP address of a device or distribute activity among many IP addresses. Businesses may use this software to monitor ad campaigns or scrape information from websites.

IP Geolocation Software Features & Capabilities

Common Features

Most vendors offering IP geolocation software include:

  • Matching of IP addresses to physical locations

  • Additional data about IP addresses, including connection type and ISP

  • Detection of suspicious activity and anonymizers

  • API support for developers

Use Cases

Common uses for IP geolocation software include:

  • Detecting suspicious activity, such as an abnormal number of users from a single IP address

  • Validating user identities from the location and connection type of their IP address

  • Finding marketing leads by identifying the companies or locations accessing a web site

  • Delivering location-relevant content and advertisements

  • Complying with legal access restrictions to specific music, videos, mobile games, and other media

Pricing Information

Pricing for IP geolocation software varies based on the number of queries and the amount of information needed about each IP address. Vendors may offer free trials of their software.


Some vendors offer tiered packages. Higher tiers provide more data about each address queried. Per-query pricing ranges from under $1.50 to over $18.00 per 10,000 queries. Yearly pricing ranges from under $50.00 to over $1,800.00 per year.


Vendors may also offer discounts for high-volume usage and enterprise customers. To get an accurate quote for your use case, contact a vendor.

IP Geolocation Products

Listings (1-9 of 9)

90 Ratings

GeoSurf is browser toolbar that enables users to get the local perspective from more than 110 global locations. It is often used by online media professionals (buyers, campaign managers, sales, affiliates, and compliance teams) to view geo-targeted ads and web content. This way, they can easily v...

3 Ratings

KickFire is an API that combines B2B firmographic data and the vendor’s advanced IP-to company identification technology, TWIN Caching, to provide business intelligence for a wide range of applications, such as account-based marketing, content personalization, B2B ad-targeting and much more. ...

We don't have enough ratings and reviews to provide an overall score.

The Engage Live Sales Dashboard is an HTML5, browser-based interface that enables users to log into and initiate real-time sales with their web-based visitors, prospects, customers and partners. From this central location users can share their availability (online status), manage real-time conver...

We don't have enough ratings and reviews to provide an overall score.

Digital Envoy offers two products: Digital Resolve is committed to securing online identities, accounts, information and transactions against Internet fraud and identity theft. Digital Element is designed for marketers by delivering accurate IP to location data, with the ultimate goal of improv...

We don't have enough ratings and reviews to provide an overall score.

KickFire API provides data for predictive, intent, account based marketing, retargeting, content personalization, and more. It works with KickFire LIVE Leads and KickFire Prospector to target known accounts that aren’t coming to your website, while LIVE Leads shows when those target accounts visi...

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El Toro, headquartered in Louisville, offers IP Targeting and geolocation, supporting cookie-free advertising personalization. They offer Geoframing technology which does not use cell towers or require the opt-in that Geofencing does. Additionally, El Toro supports people and account-based marke...