Adobe Advertising Cloud Reviews & Ratings 2024

Name: Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
Uploaded: 2019-07-16T19:36:26.000Z
Duration: 2 min 33 s
Description: Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…

Recent Reviews

It has a place but platform side solutions are outpacing development

6 out of 10

March 31, 2022

Incentivized

We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

9 out of 10

January 10, 2022

Incentivized

Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based …

best ad buying and management platform on the market

8 out of 10

December 23, 2021

Incentivized

When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in …

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

9 out of 10

November 30, 2021

Incentivized

This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing …

It is a very good, useful, and intuitive tool.

9 out of 10

March 24, 2020

Incentivized

We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It …

A Seamless Platform That Brings Various Engines Together But Has Its Share Of Issues

7 out of 10

August 23, 2019

Incentivized

We used Adobe Media Optimizer for a variety of different options, which is its core business problem that it addresses; having almost …

Good product, not right for us.

7 out of 10

May 25, 2019

Incentivized

We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights …

Adobe Advertising Cloud is the key to omni-channel customer acquisition

8 out of 10

April 01, 2019

Incentivized

The majority of individuals in my organization's marketing department and individuals who fall outside the marketing department but are …

High functionality tool to satisfy all your marketing needs

9 out of 10

February 07, 2019

Incentivized

At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe …

Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019

8 out of 10

December 21, 2018

Incentivized

I work with many companies on their social media marketing campaigns, some are long-term and some short. Long-term ones I recommend they …

Almost total handling

7 out of 10

August 07, 2018

Incentivized

Adobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and …

Adobe Media Optimizer has "optimized" our company's ability to execute faster and with more reliability

7 out of 10

January 16, 2018

Incentivized

Adobe Media Optimizer is being used by my organization to ensure that our client's media spend is tracked in the best way possible and …

Adobe Media Optimizer review.

4 out of 10

September 07, 2016

Incentivized

Adobe Media Optimizer is being used by our marketing department to forecast and manage a mix advertisements across search engine …

Using Adobe Media Optimizer with Omniture across thousands of Accounts

8 out of 10

May 16, 2016

Incentivized

I first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to …

Adobe Media Optimizer - The Ins and Outs

9 out of 10

November 26, 2014

We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only …

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Popular Features

View all 13 features

Ad campaign creation (9)
7.1
71%
Ad deployment (9)
7.1
71%
Ad display and retargeting segmentation (9)
5.3
53%
Display advertising (9)
4.8
48%

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Pricing

View all pricing

Adobe Advertising Cloud

N/A

Unavailable

What is Adobe Advertising Cloud?

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Demos

Adobe Symposium 2018 - Mumbai

YouTube

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.7

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

5.9

Avg 7.8

7.1
Ad campaign creation
(9) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
7.1
Ad deployment
(9) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
4.8
Display advertising
(9) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
5.3
Ad display and retargeting segmentation
(9) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
5.4
Sequence targeting
(8) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.9

Avg 7.8

6.3
Ad dashboards
(9) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
5.9
Ad performance reports
(9) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
7.5
Ad conversion tracking
(7) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
6.7
Ad attribution reporting
(8) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
7.7
Cross-channel ad management
(8) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
7.3
Ad forecasting and optimization
(8) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

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Product Details

About
Competitors
Tech Details
FAQs

What is Adobe Advertising Cloud?

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Competitors

Adobe Advertising Cloud Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

Reviewers rate Cross-channel ad management highest, with a score of 7.7.

The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).

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Comparisons

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Reviews and Ratings

(117)

Attribute Ratings

Reviews

(1-9 of 9)

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March 31, 2022

It has a place but platform side solutions are outpacing development

Verified User

Employee in Marketing

Online Media Company, 51-200 employees

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

26%

2.6

Ad campaign creation: 50%
5.0
Ad deployment: 50%
5.0
Display advertising: 10%
1.0
Ad display and retargeting segmentation: 10%
1.0
Sequence targeting: 10%
1.0

Ad Network Integration (2)

40%

4.0

Data Transfer: 50%
5.0
DSP integration: 30%
3.0

Ad Reporting & Analytics (6)

45%

4.5

Ad dashboards: 30%
3.0
Ad performance reports: 30%
3.0
Ad conversion tracking: 50%
5.0
Ad attribution reporting: 50%
5.0
Cross-channel ad management: 60%
6.0
Ad forecasting and optimization: 50%
5.0

January 10, 2022

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Ravinder Beniwal

Sr. Consultant

UnitedLex (Legal Services, 1001-5000 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

94%

9.4

Ad campaign creation: 100%
10.0
Ad deployment: 90%
9.0
Display advertising: 90%
9.0
Ad display and retargeting segmentation: 90%
9.0
Sequence targeting: 100%
10.0

Ad Network Integration (2)

95%

9.5

Data Transfer: 90%
9.0
DSP integration: 100%
10.0

Ad Reporting & Analytics (6)

93.33333333333334%

9.3

Ad dashboards: 90%
9.0
Ad performance reports: 90%
9.0
Ad conversion tracking: 100%
10.0
Ad attribution reporting: 90%
9.0
Cross-channel ad management: 90%
9.0
Ad forecasting and optimization: 100%
10.0

December 23, 2021

best ad buying and management platform on the market

Laerte Jofre Junior

Managing Partner, UX and UI Designer

Obra (Design, 1-10 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

86%

8.6

Ad campaign creation: 80%
8.0
Ad deployment: 90%
9.0
Display advertising: 70%
7.0
Ad display and retargeting segmentation: 100%
10.0
Sequence targeting: 90%
9.0

Ad Network Integration (2)

90%

9.0

Data Transfer: 80%
8.0
DSP integration: 100%
10.0

Ad Reporting & Analytics (6)

90%

9.0

Ad dashboards: 100%
10.0
Ad performance reports: 80%
8.0
Ad conversion tracking: 100%
10.0
Ad attribution reporting: 70%
7.0
Cross-channel ad management: 100%
10.0
Ad forecasting and optimization: 90%
9.0

November 30, 2021

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Cedeno Amanda

.NET Software Engineer

Ariadna Communications Group (Marketing & Advertising, 201-500 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

90%

9.0

Ad campaign creation: 90%
9.0
Ad deployment: 90%
9.0
Display advertising: 90%
9.0
Ad display and retargeting segmentation: 90%
9.0
Sequence targeting: 90%
9.0

Ad Network Integration (2)

90%

9.0

Data Transfer: 90%
9.0
DSP integration: 90%
9.0

Ad Reporting & Analytics (6)

90%

9.0

Ad dashboards: 90%
9.0
Ad performance reports: 90%
9.0
Ad conversion tracking: 90%
9.0
Ad attribution reporting: 90%
9.0
Cross-channel ad management: 90%
9.0
Ad forecasting and optimization: 90%
9.0

March 24, 2020

It is a very good, useful, and intuitive tool.

Lars Stumpenhusen

System Engineer

EWE Tel GmbH (Telecommunications, 501-1000 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

94%

9.4

Ad campaign creation: 80%
8.0
Ad deployment: 100%
10.0
Display advertising: 90%
9.0
Ad display and retargeting segmentation: 100%
10.0
Sequence targeting: 100%
10.0

Ad Network Integration (2)

95%

9.5

Data Transfer: 90%
9.0
DSP integration: 100%
10.0

Ad Reporting & Analytics (6)

98.33333333333334%

9.8

Ad dashboards: 100%
10.0
Ad performance reports: 100%
10.0
Ad conversion tracking: 100%
10.0
Ad attribution reporting: 90%
9.0
Cross-channel ad management: 100%
10.0
Ad forecasting and optimization: 100%
10.0

May 25, 2019

Good product, not right for us.

Che Odom

Marketing and Business Administrator

Rabren General Contractors, Inc. (Construction, 51-200 employees)

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

70%

7.0

Ad campaign creation: 70%
7.0
Ad deployment: 70%
7.0
Display advertising: 70%
7.0
Ad display and retargeting segmentation: 70%
7.0
Sequence targeting: 70%
7.0

Ad Network Integration (2)

100%

10.0

Data Transfer: 100%
10.0
DSP integration: 100%
10.0

Ad Reporting & Analytics (6)

66.66666666666667%

6.7

Ad dashboards: 100%
10.0
Ad performance reports: 100%
10.0
Ad conversion tracking: N/A
N/A
Ad attribution reporting: 100%
10.0
Cross-channel ad management: N/A
N/A
Ad forecasting and optimization: 100%
10.0

April 01, 2019

Adobe Advertising Cloud is the key to omni-channel customer acquisition

Verified User

Account Manager in Information Technology

Information Technology and Services Company, 10,001+ employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

64%

6.4

Ad campaign creation: 80%
8.0
Ad deployment: 70%
7.0
Display advertising: 90%
9.0
Ad display and retargeting segmentation: 80%
8.0
Sequence targeting: N/A
N/A

Ad Network Integration (2)

N/A

Data Transfer: N/A
N/A
DSP integration: N/A
N/A

Ad Reporting & Analytics (6)

40%

4.0

Ad dashboards: 80%
8.0
Ad performance reports: 70%
7.0
Ad conversion tracking: N/A
N/A
Ad attribution reporting: N/A
N/A
Cross-channel ad management: 90%
9.0
Ad forecasting and optimization: N/A
N/A

February 07, 2019

High functionality tool to satisfy all your marketing needs

Verified User

Engineer in Information Technology

Marketing and Advertising Company, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

86%

8.6

Ad campaign creation: 90%
9.0
Ad deployment: 80%
8.0
Display advertising: 80%
8.0
Ad display and retargeting segmentation: 90%
9.0
Sequence targeting: 90%
9.0

Ad Network Integration (2)

90%

9.0

Data Transfer: 90%
9.0
DSP integration: 90%
9.0

Ad Reporting & Analytics (6)

86.66666666666666%

8.7

Ad dashboards: 90%
9.0
Ad performance reports: 90%
9.0
Ad conversion tracking: 80%
8.0
Ad attribution reporting: 90%
9.0
Cross-channel ad management: 80%
8.0
Ad forecasting and optimization: 90%
9.0

December 21, 2018

Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019

Haley Fox

President & CEO

ICC Management, LLC / Haley Fox Blog (Public Relations and Communications, 1-10 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Adobe Advertising Cloud Feature Ratings

Ad Campaigns (5)

90%

9.0

Ad campaign creation: 100%
10.0
Ad deployment: 80%
8.0
Display advertising: 90%
9.0
Ad display and retargeting segmentation: 90%
9.0
Sequence targeting: 90%
9.0

Ad Network Integration (2)

100%

10.0

Data Transfer: 100%
10.0
DSP integration: 100%
10.0

Ad Reporting & Analytics (6)

100%

10.0

Ad dashboards: 100%
10.0
Ad performance reports: 100%
10.0
Ad conversion tracking: 100%
10.0
Ad attribution reporting: 100%
10.0
Cross-channel ad management: 100%
10.0
Ad forecasting and optimization: 100%
10.0

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